Project That Human Voice

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Project That Human Voice
Canberra May 2006 DAC Heads of Information

• Country Office Communication
• Unlocking Political Will For The MDGs

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POLITICS TO MAKE POVERTY HISTORY

• Rt Hon Hilary Benn MP,
• UK International Development Secretary
• Speech 2 February 2006

If we dont as donors understand the politics of
the places where we work, then our task will be
all the more difficult. making progress is about
making politics work. Politics determines the
choices we make, what kind of society we wishAnd
it will be politics that will help to make
poverty history
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POLITICS VOICES OF THE POOR
aspirations vs expectations gap
are usually ignored
CLOSING THE GAP NEEDS
Good two-way communication and building
Political Will
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(No Transcript)
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POLITICAL INDICATORS FOR MDG PROGRESS

• Citizen and State relationship right (discuss
  with host government)
• Citizen informed - with voice
• State responsive, inclusive, accountable, serves
  the people.

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PRO-POOR POLITICAL WILL

• Power distribution
• Inclusion vs Exclusion
• Participation
• Voice and Accountability
• Role of Communication
• The Ties That Bind Citizen to State

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DFID COMMUNICATION POLICY 2005Work in Progress
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THE HOW OF STRATEGIC COMMUNICATION
Deep, empathetic understanding of audience
social, cultural, political environment
Right setting - right channels - right timing
Credible, authoritative, attractive messenger,
tuned in to audience
Frame logical coherent arguments
Identify power, influence, pre-dispositions
affecting outcome of aid objectives
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DFID COUNTRY COMMUNICATION STRATEGY
STRATEGIC
GoX and Civil Society promote CFSC Advocacy
with GoX, notables and other donors DFID
Sectoral level Service Delivery and devolution
media campaigns Public Diplomacy HMG wants a
Stable Peaceful Prosperous X-istan FCO/DFID
London Press Office Good News Stories etc.
TACTICAL
Eamoinn Taylor, DFID / WaSD
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BANGLADESH STAKEHOLDER MAP
Small Domestic NGOs International NGOs Poor directly part in programmes Non G4 donors Women Girls Lo-Hi Some GoB Champions Big domestic NGOs Media vernacular bodies Press/TV/Radio India US UK Foreign Ministries G4 Donors Hi Hi
Local Government Lo Lo Members of Parliament GoB Private sector Religious extremists Ruling / opposition political parties Lo - Hi
Lo - Support - Hi
Lo - Influence - Hi
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THE COMMUNICATION PROCESS
Set the agenda
2. Who are our target audiences?
Do WE need to Change first?
3. What are their current
attitudes? Baseline data
4. What do we need to tell them? Messages
1. What do we want them to DO!!? Objectives
WIFM Whats in it for me?
5. What are the best ways of telling
them? Channels
6. How are we going to do
it? Strategy
7. DO IT!!!
8. Is the message getting through M and
E
9. What do we need to say/do now?
Adapted from Kevin Murray/Bell Pottinger
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DFID CfD AGENDA 2006

• Staff Training rolling
• Call down practitioners in place
• Communication Guidance Publish Soon
• Annual Comms Conference
• Continuous Learning via M and E
• Establish a Trust Fund with W Bank

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IMPLICATIONS FOR DFID COUNTRY PROGRAMMES

• Publish credible CfD doctrine
• Embed doctrine
• Be Politically Savvy
• Staff CFSC aware (trained)
• Map the broadcast media revolution

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CANBERRA CfD DISCUSSION

• Host Government responsible for CfD
• Stable political settlement
• Good CfD in interests of all.
• CfD central to policy dialogue
• Implications for Paris Declaration?
• Donors obliged to engage with host population?
  Discuss.

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CfD in DFID 2006

• Its Work in Progress
• or
• The End
• Of
• The Beginning