Sian Aynsley, MSc MCLIP

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hashtags and _at_handles using social media to
deliver current awareness TO health MANAGERS

• Sian Aynsley, MSc MCLIP

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Outline of session

• Background
• Putting the bulletin together
• Response and reflection
• Questions and suggestions for improvement!

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Why health managers?

• Health managers
• Unique information needs
• Underserved in health settings
• Short on time
• IT literate, not necessarily information literate
• Information needs
• Decision making
• Strategic, tactical and operational initiatives
• Clinical governance/clinical effectiveness
• Chronic disease prevention
• Disaster planning (e.g. pandemic flu)
• Workforce planning / staff support
• Performance management

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Why social media?

• Real time information
• Wider audience
• Evaluation
• Interaction

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Why a health management bulletin?

• Objective
• To keep staff in management roles at the Trust
  up-to-date with new developments directly
  relating to their role and the effective delivery
  of patient care
• Format
• Weekly email bulletin with no more than 5 to 7
  news items relevant statistics
• Distribution
• Bulletin to be disseminated to relevant health
  managers at the Trust (Band 8) and on Twitter

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Why a health management bulletin?

• Topics of focus
• Hospital management administration,
  cost-effectiveness, financial efficiency,
  information relating to Foundation Trust status
• Clinical management infection control,
  statistical reports on key targets (AE, waiting
  times, stroke, pressure area care, hip fracture,
  MRSA/C.diff, VTE)
• Local issues South East London, cultural/race
  diversity
• Help with decision-making
• Horizon scanning

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Where does the information come from?

• Kings Fund Health Management and Policy Alert
• NHS Networks
• NHS England
• NHS Employers
• Department of Health
• Nuffield Trust
• Royal Colleges
• ...and more!

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Anatomy of bulletin
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Anatomy of bulletin
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Document created in...
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Long links converted to bitly
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Bitly links copied...
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...and pasted into Notepad
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Notepad doc copied into email
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Bitly links embedded good to go!
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Twitter feed created in Notepad
Title shortened (where necessary), organisation
Twitter handle included, bitly link and hashtag
for bulletin (e.g. LGTHMB37)
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Our Twitter page
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Share to Twitter via bitly
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Search by bulletin...
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Creating a bitly bundle
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Adding links to your bitly bundle
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Adding links to your bitly bundle
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Sharing your bundle
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Sharing your bundle
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Things that have gone well...

• Regular update going out to health managers at
  the Trust from the library
• Positive reaction
• Highlight other resources
• Regular updates on our Twitter account, more
  interaction
• Can track links and see what is popular
• Current awareness for the library!

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Things that have not gone so well...

• Scandalous first issue!
• Difficult decisions
• Twitter is blocked on all hospital PCs
• Difficult to tell how well bulletin is being used
  and what it is being used for

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Any questions?Suggestions?

• sianaynsley_at_nhs.net _at_LGTLibrary