Women at S

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Women at STand Planning for the FutureJay W.
GoffVice Provost and Dean for Enrollment
ManagementPanhellenic CouncilOctober 29, 2008
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• 57 of all College Students in the US Missouri
  are female
• The college student gender gap is expected to
  grow to 60 female 40 male by 2012

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Fall 2008 All Students by Academic Field
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19 National of Women in Engineering
Majors 22 Missouri ST of Women in
Engineering Majors
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Campus Enrollment by Genderon-campus
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Fall 2008 Female Student Enrollment Highlights

• 1419 total females enrolled
• 3rd largest in Missouri ST history, 28 over
  last year
• 5th largest on-campus enrollment at 1318
• 15 increase in female freshmen over Fall 2007
• 240 total full-time freshman females
• 273 total freshman female headcount, goal was
  277
• 18 years of decline (1982-2000) from the all-time
  high peak of womens enrollment
• In 7 years (2001-2008), we have almost grown back
  to our peak point.

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Student Demographics Fall 2008

• On-Campus Distance
• ALL STUDENTS UNDERGRAD GRADUATE GRADUATE
• Average Age 21.7 20.8 27.1 34.8
• Gender
• Female 22.3 22.4 25.5 16.3
• Male 77.7 77.6 74.5 83.7
• First Generation
• College Students
• 2004-07 N/A 34 N/A N/A
• Residency
• Missouri 70.5 80.9 31.7 40.4
• Out-of-State 19.1 16.2 8.0 58.7
• International 10.5 2.8 60.2 0.8
• Ethnicity
• African-American 4.7 4.9 2.0 7.3

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Women Improve STs Overall Student Success Rate
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Increases in Female Student Recruitment,
Enrollment and Success Rates since 2004

• 15 (n182) increase in female students enrolled
  since 2004
• 32 (n341) since 2000.
• 5 majors now have 50 or greater female
  enrollments
• biology, chemistry, English,
• psychology technical communication
• 25 (n225) increase in female engineering majors
  since fall 2004
• 91 average female retention rate (2005-2007)
• 68 average female graduation rate (2005-2007)
• 16 (n161) increase in female ACT score senders
• 32 (n72) increase in females sending ACT scores
  for engineering majors since 2004
• 34 (n1015) increase in UG female inquiries
  since 2004
• 17 increase in qualified female applications
  since 2004

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(lt5)
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Only 17 of the Interested Engineering Students
are Female
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ST Women are Leaders

• 91 of freshmen women plan to be involved in a
  student organization during their first semester
• In 2004, 40 of the student leadership positions
  were filled by women

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Recruitment Activity Summary

• High school visits and selected college fairs of
  all-female high schools in St. Louis and KC
  areas, also
• Visit top feeder public schools for incoming
  freshman females in MO and KS, concentrate on
  schools of the female camps and overnight lock-in
  participants.
• Individual presentations on engineering and
  science careers at selected high schools
• Email marketing to all prospective females on the
  ACT (AIM) and University (EMT Connect 2)
  databases to encourage applications, invite to
  on-campus events, etc.
• Direct mail campaign pre-college outreach summer
  programs and school year on-campus programs such
  as the Lock-In or Girl Meets Missouri ST
• Information table at all Admissions sponsored
  recruitment events such as Open House, PRO days,
  Student Receptions at corporate locations,
  transfer receptions at community colleges, etc.
• Provide one-on-one meetings with female campus
  visitors about WLI and WISE as scheduled
• Attend national conferences (such as SWE) and
  purchase exhibit booth space at career fairs to
  recruit potential graduate or transfer students
• Award over 200 Women in Science and Engineering
  scholarships annually to incoming freshman
  totaling over 100,000
• Telephone follow-ups with scholarship awardees,
  and other potential recruits with questions
• Work with the Athletic Department to visit with
  recruits about our programs and determine
  scholarship eligibility

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Converting Admits to Enrollees is Key to our
Growth!Female Freshmen Enrollment Yield Funnel
FS2008

• Inquiries 4705
• Applicants 545
• Admits 502
• Enrollees 239
• 48 Admits Enrolled
• 5 Inquiries Enrolled

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FS2008 First Time College Female Freshman
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FS2008 First Time College Female Freshman from
Missouri
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Female Focused Pre-College Outreach

• 3 summer camps and 4 academic year outreach
  events for female students from 7th-12th grades
• NEW CAMP Girls Go Green focusing on STEM
  careers that help improve the environment (20
  attendees 12 seniors, 8 juniors 8 out of the 12
  seniors applied for Fall 2009)
• 2 other summer programs, Its a Girl Thing and
  Summer Solutions had record attendance (n45,
  n38)
• Since 2002, 70 (n126) of 12th grade girls who
  attended one of the WISE pre-college events have
  enrolled at ST. Many have attended one or more
  other camps for girls as well.
• Each event has current female ST students as
  counselors/mentors, interaction with faculty, and
  lots of hands-on activities
• Created Facebook group pages for WLI and Girls Go
  Green

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5 Most EFFECTIVE Recruitment Activities

• WISE/SWE Lock-ins (2 per year)-70 yield for
  seniors
• Girl Meets Missouri ST- over 80 yield for
  seniors and transfers
• Summer programs over 24 of the freshmen
  attended an ST summer camp
• High School visits/presentations at all-girls
  schools or specific visits w/girls at high
  schools
• Student receptions with current ST women serving
  as hosts

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5 Most Important Retention Activities

1. Women as Global Leaders Class- 58 enrolled, not
   all women
2. Social activities such as Chocolate Lounge,
   Welcome Back Picnic, Opening Week-Womens Night
   Out
3. Professional Development activities such as Night
   to Network, SWE national conference
4. MentorNet e-mentoring program
5. Scholarship awards and renewals

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• We can always use MORE HELP!
• The more women who visit campus,
• the more women enroll.

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GOAL 2.1 Grow overall enrollment to 6,550 by
2011-12 with diversity that reflects the State of
Missouri and the global environment in which we
compete.
Actual Actual Actual Actual     Goals
2000 2005 2006 2007 2008   2012
Total Enrollment 4626 5,602 5,858 6,167 6,371   6,550
Undergraduate Students 3698 4,313 4,515 4,753 4,912   4,800
Graduate Students 928 1,289 1,343 1,414 1,459   1,750
               
Freshmen Class 696 914 977 1051 1056   945
Transfer Class 210 314 266 276 286   320
               
American Indian/Alaskan Native 24  20 20 33 33   36
Asian-American 117  131 198 198 191   240
Black, Non-Hispanic 159  200 245 271 299   335
Hispanic-American 53  104 137 139 132   190
               
Total Female 1071 1224 1326 1391 1419   1,500
Undergraduate Female 860 945 1016 1052 1101   1,135
Graduate Female 211 279 310 339 318   365
Freshman Female 196 168 221 215 273   275
Transfer Female 45 91 70 74 67   90
               
On-campus 4393 5,101 5,389 5,649 5,768   5,825
Distance Education 233 501 469 518 603   725
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Factors Most Noted in Choosing a College

• Majors Career Programs Offered
• Location/Campus Characteristics Activities
• Cost/Affordability
• Campus Size/Safety
• Characteristics of Enrolled Students
• Selectivity

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More Women are Attracted to Greek Life or
Sororities

• National Interest (2007 CIRP)
• Greek 12,
• Men/fraternity 8
• Women/sorority 13.9
• Missouri ST Freshmen (2008 ST NSS)
• Greek 23
• Men/fraternity 25
• Women/sorority 19

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Core Planning Questions

• If we enroll 1135 undergraduate women, can we
  support another sorority?
• 275 Freshmen 90 New Transfers
• What do we want House Quota to be?
• 65? 75? 85?
• What is the goal for of women in sororities?
• 19? 21? 23 ? 25?
• 53-70 pledges 58-75 pledges 63-80 pledges 70-90
  pledges
• What type of Chapter should we add?
• If we hit our diversity goals, 79 of the women
  will be African-American and 45 will be
  Latina/Hispanic.

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QUESTIONS DISCUSSION

• Jay W. Goff
• Vice Provost and Dean for Enrollment Management
• 207 Parker Hall
• 341-4378
• goffjw_at_mst.edu
• www.enrollment.mst.edu