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Alawar Entertainment, Inc.

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Title: Alawar Entertainment, Inc.


1
???????? ??????????? 2008
  • ????????? ??????????,
  • ??????????? ????????
  • Alawar Entertainment, Inc.

2
????????? ????, ??? ? ??? ??????? ?? ???
  • ??? 2003 ?????? ?????????????????? ??????????
    ??????? ??????????? ??????? ????????? ????????
    ?????????? ??? ? ????, ??? ? ? ??????.
  • ??? 2004 ???????? ??????, booth babes.
  • ??? 2005 ?? ??????? ?? ??????, ???? ???????????
    ?? ?????????? ?????, MMO.
  • ??? 2006 NextGen, online, mobile.
  • ??? 2007 NextGen, online casual, ??????????.

3
????????? ???? ??? 2008
  • NextGen
  • Online (????? ???????? Astrum Online - ????????
    ??? ??????)
  • Casual (????? ??? ???????????, ???? ???? ???????
    - ????? ???? ??????)
  • ?????? ????? ????????? ???????
  • ???????? ??????????? (????? ?????).

4
????????? ????? ????? ? ???????? ???????? ???
5
?????????? ??????? ????? ? ??????
  • ?????? ?????????? ??????? ????????? 560 ???.
  • ?????? 70 ???., ??????? ????? ????? -100
  • Casual 10 ???., ??????? ????? ????? - 500
  • ??????? 120 ???., ??????? ????? ????? 200
  • ?D Retail 350 ???., 30 (???? ??? ??
    ?????????? ????????????? 20, ???????????
    80)
  • ????? ???????? ??????????? 1-3 ???. (????? 1
    ?? ?????? ??????? PC-???).

6
????????????
  • ???????? ??????????? - ???? ?? ???????????
    ??????? ??????????????? ?????????? ????????????
    ??????????? (Wikipedia).
  • ???????? ??????????? ???????????????
    ???????????? ???????? ?? ????????-??????? ???
    ????????????? ????????????? ???????? (????
    ??????).
  • ?????,
  • ??????,
  • ??????,
  • ???? (???????? OEM),
  • ????????????? ?????????,
  • ????? ????.

7
???????? ??????????? ? ??????? ?????????
  • ??? ?????? ????? ????? ???????? ? ????????
  • ???????? ??????????? ??? ??? PC,
  • ???????? ??????????? ??? ??? ????????,
  • Online-???? ?????????? ? ??????????,
  • ?????????? ????, ???????????????? ??
    ???????-?????????? ??????.
  • ??????? ????????? ????? ???????????? ? ?????
    ???????? ??????????? ?? ????????? ?
    ?????????????.

8
???????? ??????-??????
  • Buy Download ??????? ???????, ????? ???????.
  • Try Buy ???????-?????????? (shareware) ??????
    ????????? ????????? ??????? ????-??????
    (???????????? ?? ??????? ?/??? ????????????????).
    ????? ?????????? ????, ???????????? ??????????
    ?????????? ?????? ??????. ??? ???????????
    ?????????? ???????? ????, ??????? ??????? ?
    ????-?????? ??? ???????????.
  • ????????? ?????? ???? ???????????????? ?????????
    ?????????, ?????? ?????????????? ??????????
    ???????, ?? ???????????? ??????? ????????? ??
    ??????????? ??????.
  • ???????? ???????? ???????-?? ? ?????, ?????
    ?????? ? ????? ???? ?? ????????????? ??????,
    ???????????????? ???????? ?????????????. ?????
    ?????????? ????????? ???????? ?? ????
    ???????????? ???? ? ?? ?????? ????.
  • Free-to-play ?????? ? ???? ????? ?????????,
    ?????? ??? ????, ???? ??????? ???? ??????? ?
    ??????? ????????????, ???????????? ????????????
    ??????? ???????????? ?????????.

9
? ??? ? ?????
  • ????? ????? ???????? ? ???, 2007 ??? ????? 15
    ????.
  • ????? ????? ???????? ??????????? ? ??? 350 ???.
    (?????????? ????? 2,5).
  • ?? ??????? ? ???? ???????? ??????????? ? ?????
    ?????? ????? PC-???.

10
Success Story - Steam
  • ????????????? ??????????????? ?????? ???????????
    Half-Life 2 (Vivendi Universal ? ???????, Valve
    - ????? ??????????? ?????? Steam). ??????? ?????
    Steam ????????? 25 ???? ?????? ????.

11
?? ??? ??????? Steam
  • ??????? ?????????? ?? ???????, ???? ???????????
    ????? ?? ???????? ??????????? (????????? ?
    ????????, ???? ? ????? ???????????? ????????? ?
    ???????)
  • ????????? ??????-?????????, ??????? ?????????? ??
    ???? ?????????
  • ?????????? ????????????? ?????????????,
    ??????????????? ???????????,
  • ???????? ??????? ?? ???????? ??????????? ?
    ???????????? ?????????,
  • ????????? ????? ???????, ??????? ????????????????
    ????????????? ?? ???????? ???????????.

12
Steam
  • ???????? Valve
  • ?????????? Steam - ??????????? ?????? ???
    ???????? ???????? ???????????? (???????
    ??????????? ?? GDC 22 ????? 2002 ????)
  • ?????? ???????????? ???????? ???????????
    ????????? ????????? ???? ?? Steam-???????? ??
    ?????? ?????, ??? ???????? ?????????????
    Steam-???????. ???? ????????? ?? ? ??????????, ?
    ? ????????.
  • ??????? Valve, Strategy First, PopCap Games,
    THQ, 2K Games, Activision, Capcom, Codemasters,
    Eidos Interactive, Firaxis Games, id Software,
    Ritual Entertainment, Rockstar Games, Sega,
    Take-Two Interactive ? ?????? ??????.
  • ????????? ????? ???????????? ??????????? ?
    ??????? 2008 ???? ????????? 15 ????????? ???????.
    ? ???????? ???????? ????? 200 ???.

13
IGN Entertainment
  • ???????? ING Entertainment
  • ?????? ???????? ??????????? Direct2Drive.com
  • ??????? ??????????????? ??? ?? ???????????
    ?????, ????? ???????????? ?????????? ???? ?
    ???????? ?????? ?? ??????????? ? ?????????????
    ????, ? ????? ?????? try-before-you-buy.
  • ??????? Ubisoft, THQ, Eidos Interactive, Sierra
    Online, Atari, Midway, 2K Games, Strategy First,
    Activision, Bethesda Softworks, NCSoft,
    Codemasters, Monte Cristo Games, SEGA.

14
GameSpy
  • ???????? Turner Broadcasting System, Inc.
  • ?????? GameSpy
  • ??????? ???????? ??????????? ????? ???????????
    ??????.
  • ??????? Activision, Atari, Intellivision Lives!,
    Midway, Namco, Sega, Taito, Eidos Interactive,
    G-Mode, Ubisoft, Codemasters, Vivendi Games,
    Konami, Capcom, Take-Two Interactive ? SNK
    Playmore.

15
Electronic Arts
  • ???????? EA
  • ?????? EA Store
  • ??????? ???????????? ??????????? ??????
  • ??????? ?????? ???? Electronic Arts, ?? EA
    ???????, ??? ????? ?????????? ?

16
Exent Technologies
  • ???????? Exent Technologies (1992 ???, ???????)
  • ? ????? ?????????? Intel Capital, Cisco, Time
    Warner, Comcast, New Enterprise Associates,
    Concord Ventures, Avansis, Geyser.
  • 25 ??????? ???????? ???????? ? ?????? ?? IPO
  • ???????
  • ??????????? ??????????? ??????? ?? ???????????
    ???????? ???????? ??? ?????????? ???????????????
    ???????
  • DRM-??????? Exetender ??????????????? ???? ??
    ?????? Try-n-Buy, Buy-n-Download, ????????,
    Games-on-Demand
  • AdMuse In-Game Advertising
  • ??????? Microsoft Game Studios, Vivendi
    Universal Games, Take2, THQ, Atari, Eidos,
    Ubisoft, Konami, Scholastic, Oberon, iWin,
    Alawar, Valusoft, PlayFirst, CodeMasters Group.

17
Exent Technologies Games-on-Demand (???????? ??
????? ???)
  • GameTap
  • Verizon
  • Comcast
  • Bell Canada
  • Deutsche Telekom
  • CBS/Showtime
  • Comcast Cable
  • Indias BSNL
  • MTNL and VSNL
  • Portugal Telecom (PT)
  • Orange (France Telecom group)
  • ProSieben, Telecom Italia
  • Telecom Malaysia (TM Net), Telenor, Telstra
  • T-Online (Deutsche Telekom)
  • Turner Broadcasting (Time Warner)
  • Virgin Media ? ??????.

18
Metaboli
  • ???????? Metaboli
  • ?????? Digital Tycoon ??????? ??????? ???
    ??????????? ????????? ????????.
  • ? ????? ?????????? Intel Capital, Innovacom,
    Alven Capital, Nicominvest, I-Source.
  • ??????? Atari, Codemasters, EA, Eidos, Take2,
    THQ, Ubisoft, Vivendi Games, Alawar.
  • ?????????? ?????????? www.metaboli.com ,
    www.gamesplanet.com, Orange, T-Online, Virgin
    Media, Telecom Italia ? ??.
  • ????????? 100 000 ??????????? ?? ????? 2007
    ????, ?????????? ????? ?????? Metaboli ?????????
    ????? 15 000 ???.

19
???????????? ???????? ???????????
  • ???????? ???????? ?????????? ??????, ?????? ?
    ????????? ?????????? ?? ?????. ??????? ??????? ?
    retail ??????? 100-300
  • ?????? ??????? (?????? ???????????? ? ????????
    ?????????)
  • ???????????, ??????? ???????????
  • ?????????? ??????????????? ????????
  • ?? ????? ?????? ? ??????? (!), ?? ????? ????????
    ? ?????? (!!!).

20
??? ????????????? ?????
  • ??????????? ???????? ?????? ????? ? ?????,
  • ?????? ???? ?????????? ?????? ????????,
  • ???? (???? ????? ???????) ??????? ??????
    ???????????.

21
????? ?????? ???????????? ???????? ????????????
22
??????
  • ?????? ????? ???????? ??????????? ?????? ? 2007
    ???? ???????? 3 ????., ???? ?? ????????? ? 2006
    ????? ???????? 40.
  • ?? ???? ???????? ??????????? ?????? ??????????
    15.
  • ? ???? ????????????? ????? 500 ???????? ????????
    ??????????? ??????, ??????? ?????????? ????? 6
    ???. ??????.
  • iTunes ???????? ?????????? ??????????? ??????????
    ? ???.

23
???????? ??????????? ?? ????????
  • Microsoft ?????? Xbox Live. ? ?????? ???????
    ?????????? online ??????? Xbox Live Arcade
    (XBLA). ??????? ? ????? 2004, ? ??????? Xbox360
    ??????????? ?????? ? ?????? 2005. ? ????? 2007
    ???????????? ????? ??? ???????? ??? ?????????????
    Games for Windows Live. ????????? ??? ?? 5 ??
    15.
  • Son? ?????? PlayStation Network (PSN) ???
    ?????????? ????????? PS3 ? PSP (??????? ? ?????
    2007). ?????????????????? ????????????? ???? PSN
    7,5 ???. ? ?????? PSN ?????????? ??????-???????
    PlayStation Store.
  • Nintendo - ?????? Wii Shop Channel ??????? ??
    Virtual Console (??????? ??????? ?????? ???),
    WiiWare (??????? ???????? ??????????? ????? ???
    ??? Wii) ? ?????? ????????. WiiWare ??????? ?
    ????? 2008 ???? ? ??????. ? ???? ? ??? 2008.

24
???????? ? ?????? ?????? ?? ?????? ??????????
  • ????????????? ????????????? ???????????????
    ??????? ? ????????, ? ??????????? ? ????????,
  • ????????? ????????????? ? ????????
    ????????-????????,
  • ????? ????????????? ????????? ????, ????????? ?
    ???????? ? ???????.

25
???????? ? ?????? ???????
  • ?? ?????? 9 ??????? 2007 ???? ?? ??????????
    ??????? ?????????????? ???? ??????? 156817 ?????
    (?? 190 ?????? ?? ????????? ? 2006 ?????).
  • ??????????? ???? ??????? ?????????? 1,5 ???.
    ?????????????, ??????? ????????????? 38
    ???????????? ??????.
  • ???? ????????? ??????? ???????? ? ?????????
    (????? ??????????? ????????? ? 2007 ???? ????????
    2 ????.).
  • ???????????? ???????? ? ????????-?????????.
  • ????? ?? ???????????? ????????? ??????????? ??
    ??????????????? ??????.
  • ????????? ???????? ???????? ???????????
    ???????????????? ???????? (??????, ?????, ??????).

26
????
  • ?????? ????????? ???????
  • Video24.ru
  • Kino.cod.ru
  • ????? ????? ???????? ??????????? ???? - ?????
    300 ????? ? ?????, ? ?????? ?????? ?? ?????????
    ????? ?????????? ????? 30 ?????.
  • ?????????? ??????

27
??????
  • Soundkey.ru, Fidel.ru, MP3.ru
  • ?????? ????? ???????? ??????????? ?????? ?? 2007
    ??? ???????? 5 ???. (??????????).
  • ? ??? ? ??????? ???????????????? ???? ??????
    ???????? ?????????????, ?? ??? ????? 500 000 ?
    ?????? ??????? ?/??? ? ????????????? ???????? ??
    ????? (? ??????? ???????? ???????? -
    ???????-?????? 2006 ?.). ???? ??????, ??? ??????
    ???? ????? ? ??????? ?? 5 ?? 15 ?., ??? ????
    ????????. ?? ????????? ????? ????????.
  • ???? ????????, Soundkey.ru

28
??????????? ???????????
  • Softkey.ru, Allsoft.ru
  • ????? ??????? ????????? ???????? ? 2007 ????
    ???????? 175 ???. ???? ???????????? ???????????
    60. ?? ???? ???????? ??????????? ??????????
    ??????? 50-70 ???. ?? 2007 ??? ????? ????? ? 2,5
    ????.

29
??????-???? ? ??????
  • ????? 5 ???. ??????? ? ?????? ???????????? ??????
    ? ???????? ? ???????.
  • ?????? ????? ? 2007 ???? - 60-80 ???.
  • ? 2008 ???? - ????????? 160 ???.
  • ???? ????? 100 ? ???
  • ???????? ?????? Astrum Online (Nival, IT
    Territory, TimeZero, Nikita), Akella Online,
    GDTeam, WIW, ??.

30
?????????? ????
  • ???????? ??????????? - ???????? ?????
    ??????????????? casual games
  • 2004 ??? ?????? ????????? ???????? ????? ??????
    ? ??????
  • ???? 2005 ???? ????, ????????? ??????????
    SMS-????????
  • ??????? 2006 ???? ????????? ??? ?????
    ?????????????? ????????????
  • ?? ?????? 2007 ???? 10 ???.
  • ????? ????? ????? 20 ??????????.
  • ???????? ?????? ? ?????? Alawar Entertainment,
    NevoSoft, ITT Casual, Realore, Kochka.ru,
    Absolutist

31
GamePitStop.ru
  • ??????????? ?????? ??????? 2006 ????
  • ??????? 181 ????? (? 2008 ???? ?????????????
    ?????????? ? 2 ????)
  • ??????-?????? ??????? ?????????? ?????? ? ?????.
    ??????????? ?????????.
  • ??????? ???????? ?? 10-20 ???????, ??? ??
    ?????????? ????????.
  • ????? ????? GamePitStop ??? ????????? ??????
    ???????? ????, ????? ?????? ????? ? 2,5 ???? ??
    ?????? ???????. ????? ??? ? ??????? ?????????? ?
    1,5 ????.

32
Direct.CoD.ru (???????)
  • ??????????? ?????? ??????? 2006 ????
  • ??????? ????? 150 ???
  • ??????-?????? ??????? ?????????? ?????? ? ?????.
  • ??????? ???????? ???? ????, ??? ?? ??????????
    ????????.
  • ????? ????? 10-15 ??????????. ? ??????
    ?????????? ???????? ???, ??????????????? ?? ????
    ???????? ?????????.

33
GameDep.ru (Softline)
  • ??????????? ?????? ?????? 2008
  • ??????? 120 ??? ??????? PC-???????, 300
    casual-???, 100 ??? ??? ???.
  • ??????-?????? Buy download, Try buy
  • ??????? ???????? ?? 10 ???????, ??? ??
    ?????????? ????????.
  • ????? ????? GameDep ???? ?? ?????? 3 ??????
    ????? ??????? ???????? ????? ????? ?????.

34
yuPlay.ru (Gaijin)
  • ?????? ?????? 2008 ????
  • ?????? yuPlay.ru - ???? ???????? ???????????,
    ?????????? ? ???? ?2? ?????????? ???????? ?
    ?????????? ????????.
  • ??????? ???????? 12 ???, ? ????? 111
    ???????????? ????????????????? ????????.
  • ??????? ???????? ?? 10-30 ???????, ??? ??
    ?????????? ????????.

35
????? ???????? ?????????
  • ?????????? ??????????,
  • ?? ???????? ????????? ????? ?? ????????
    ???????????,
  • ????? ??? ???????????? ??????? ??????????? ?
    ??????????,
  • ????????? ? ?????????? ???? ?? ????????
    ??????????? ???????? ??? ?? ????? ?????,
  • ?????? ? ????????? ??????? ?????????? ????? ??
    ??????????.

36
??????????? ??????? ?????????? ?????????
  • 1C
  • ?? ????? ???? ???????? ??????? ???????????????.
    ???????? ??????????? ????? ?? ??? ????????? ???
    1?-??????. ?????? ?? ???????? ??? ?????????
    ????? ??????????? ? ??????? ????????.
  • ???? ??????????

37
??????????? ??????? ?????????? ?????????
  • ????
  • ???????? ???????????? ??????????, ?? ???? ?????
    ?????? ????????. ???? ????, ??? ???????? ???? ??
    ???????? ???????????. ? ???? ???? ???? ???????
    ?????? ?? ?????. ??????, ??? ?????? ???????
    ????????? ???????, ??????? ????????? ?
    ??????-?????, ????????, ????-?????. ?? ????????
    ???? ?? ????, ?? ?????????. ???? ?? ?????, ??
    ???-?????? ??????????.
  • ????????? ????????

38
??????????? ??????? ?????????? ?????????
  • ????? ????
  • ? ???????? ??????????? ????????? ?????????.
    ???????? ????? ????? ???????????, ?? ??????
    ??????. ????? ????, ??? ???????, ????? ??????????
    ???????? ? ??????. ?????? ?? ?????? ?????????? ??
    ?????????? ????????.
  • ??????? ??????????

39
??????????? ??????? ?????????? ?????????
  • ??????
  • ???????????? ?????? ?? ??????????????? ?????
    ???????? MMORPG EverQuest 2 ???????
    ??????????????? ???????? ???????????. ?? ??????
    ?????? ? ??????? ????????? ?????? ??
    ??????????????? ???? ??? ???????? ????? ????????
    ??????.

40
??? ??????? ?????? ?????????
  • ????????? ???????????? ????????? ????????????
  • ??????? ???? ?? ???????? ??????????? ????????
    ?????????
  • ??????????? ??? ??????? ?????????? ? ??????-???
  • ???????? ??????? ??? ?????
  • ??????? ???????? ? ??????-???????.

41
???????? ? ????????
  • ???????????!
  • ???? ?????????? ??? ?????????? ????????. ??????
    ????????, ???? ????????? ????? ?? ????????
    ??????????? ????? ????! ???????, ??? ????
    ???????? ?????? ??? ????????????? ???????
    ???????. ??? ???????? ???, ??? ? ???? ???????!

42
??????? ? ???????????
  • ? ???? ???????? ????? ?? ???????? ?????? ?????
    ?????
  • ???? ?? ? ???????? ?????? ???????? ????????????
  • ??? ?? ?????????? ????????????? ??????? ??
    ???????? ????????????
  • ??? ?? ?????? ??????? ? ??????? ???????????????

43
  • ??????? ?? ????????!
  • ????????
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