European Marketing Qualification Framework

1
European Marketing Qualification Framework

• Presentation at the SETA workshop
• 11/2006

Pl Chasseurs Ardennais, 20 1030 BRUXELLES,
Belgique http// www.emc.be
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Presentations points

• Presentation of the EMC
• Accreditation pillar EMQF
• Interest of the EMQF for the participants

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Introduction to EMC

• The European Marketing Confederation (EMC) is an
  umbrella organisation for marketing and sales
  associations.

EMC
... the hub for marketing and sales profession...
() National or Regional
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Our members

• Belgium, Czech Republic, Denmark, Finland,
  France, Germany, Greece, Ireland, Netherlands,
  Portugal, South Africa, Sweden, Russia, Turkey,
  Ukraine, United Kingdom

EMC is a confederation
... covering over 80 of the major
marketing-related associations in Europe
...
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Our principles

• VisionTo be the voice of the marketing
  profession in Europe and even further
• MissionThe promotion and development of
  marketing as the fundamental business process
  leading to economic growth and prosperity and the
  improvement of the competitive position of
  Europes trade, industry and commerce

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Some info...

• 17 associations covering 16 countries in Europe,
  including South Africa, Russia, Ukraine and
  Turkey
• Representing 200000 marketing professionals at
  all levels from senior management to
  entrepreneurs and business teachers and students
• In existance since 1967, based in Brussels since
  1993
• Established as a not-for-profit organisation and
  registered in Belgium

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EMC Activities 5 pillars

• Best Practices in Marketing
• Best Practices in Associations
• EU information for marketers
• EU representation
• Accreditation process - EMQF

on-going projects Euromarketers Marketing
Compass European Marketer
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Accreditation pillar - EMQF

• Aim recognition of marketing and sales skills /
  facilitate mobility
• Means EU Leonardo project CERCOM 2004
• (CERCOM Certification of Competences and
  Qualifications in the Sales and Marketing
  Functions in Europe)
• Creation of a PQC to support the accreditation
  scheme

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EMQF situation 2006
Launch of EMQF recognition of marketers
skills Active participants Mapping
process Goals for the futureBroader, Deeper,
Stronger
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EMQF Benefits for participants I

• Participants as EMC members
• - volontary and exclusive network broadening
• - quality process
• - closer relationship with companies and
  authorities
• (level grid based on the EQF levels at European
  level)
• Participants as individuals
• - clear description of their skills
• - facilitates the recognition of competences
• - strength of process based on EQF
  recommendations

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EMQF Benefits for participants II

• Participants as companies
• - clear translation of the qualifications
• - facilitated contact with training bodies
• - quality control via the UIN
• Participants as professional training bodies
• - scheme at international dimension
• - strength of the EQF basis
• - matches the needs of the labour market
  (EMQF)
• - validation of non-formal and informal
  learning