SEAFOOD SAVERS

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SEAFOOD SAVERS
By Margareth Meutia WWF-Indonesia Marine
Communications
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BACKGROUND
Competition for marine resources
Bad Practices Group
Good Practices Group
WWF in the past
WWF NOW
Other NGOs
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WWF Value INSPIRING
Exposing good practices as oppose to fighting bad
practices
?
Source www.greenpeace.org
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What are we doing about it?

1. Changing the culture of fishers to improve
2. Engage industry
3. Advocating for policy change
4. Raising awareness of markets, security of supply
5. Informing consumers

Sustainable Seafood Work
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BUSINESS ENGAGEMENT

• Global Forest Trade Network (GFTN)
• Roundtable for Sustainable Palm Oil (RSPO)
• WWF-Switzerland Seafood Group
• WWF-Indonesia Seafood Group SEAFOOD SAVERS

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OBJECTIVES OF SEAFOOD SAVERS

• To be a coordinating institution of corporate
  which possess good initiatives to achieve
  sustainable fisheries.
• To provide assistance to corporate aspire to
  achieving MSC/ASC certification.
• As a facilitating institution to socialize issues
  of sustainable fisheries

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OBJECTIVES OF SEAFOOD SAVERS

1. To be a place of encounter between producers and
   buyers of sustainable seafood products
2. To facilitate information exchange among
   corporate members regarding sustainability issues

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MEMBERS

• Producers/Suppliers
• Any individual, groups or company practicing
  capture fisheries, aquaculture, processing,
  collection and delivery of targeted marine
  resources (tuna, grouper, snapper, shark, shrimp,
  napoleon)
• Retailers/Buyers
• any institutions selling targeted marine
  resources (tuna, grouper, snapper, shark, shrimp,
  napoleon) to end consumers
• Financial Institution
• any institutions funding or making investment in
  business of marine resources.

ALL SEAFOOD SAVERS MEMBERS WILL BECOME CHAMPIONS
OF WWF-ID SEAFOOD CAMPAIGN 2011
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MEMBERS

• Producers/Suppliers
• Any individual, groups or company practicing
  capture fisheries, aquaculture, processing,
  collection and delivery of targeted marine
  resources (tuna, grouper, snapper, shark, shrimp,
  napoleon)
• Criteria
• Is a legal entity, business or at least a group.
• Owns certain amount of production scale
• Includes
• Fishermen, Fish farmer, Processing company,
  Middle Man, Exporters

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MEMBERS

• Retailers/Buyers
• any institutions selling targeted marine
  resources (tuna, grouper, snapper, shark, shrimp,
  napoleon) to end consumers
• Criteria
• Is a legal or business entity.
• Owns certain amount of production scale
• Includes
• Restaurant, Supermarket, Hotel, Resort, Country
  Club, Catering

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MEMBERS

• Financial Institution
• any institutions funding or making investment in
  business of marine resources.
• Criteria
• Is a legal entity.
• Owns certain amount of debtors loan
• Includes Bank, Investor

ALL SEAFOOD SAVERS MEMBERS WILL BECOME CHAMPIONS
OF WWF-ID SEAFOOD CAMPAIGN 2011
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STAGES OF IMPLEMENTATION
MoU (minimum requirement)
NO If a company did not succeed to fulfill the
minimum requirement it will have to retreat to
the Identification phase and re start the process.
Conditioning In this phase company is obliged to
fulfill the minimum requirements and minimum
investment towards achieving sustainable
practices. Based on the recommendations stated in
MoU, company should made changes in their
business practices.
Due Diligence Initial step in which companies
are evaluate based on the general development
norms in political, economy, social and culture
Identification In this phase applying member is
evaluated against the minimum requirement of
sustainable fisheries and other conservation
efforts in general.
Memorandum of Understanding (MoU) In this phase
company and WWF agree that the company will
fulfill the minimum requirement of sustainable
practices which is stated formally in a
Memorandum of Understanding sign together by the
company and WWF
NO
YES As for companies succeed to fulfill the
requirements, they will continue with a planning
process for the rehabilitation and evaluation
phase.
RehabilitationEvaluation In this phase a
company member focus itself to fulfill criteria
set by MSC or ASC in which the process will be
divided into two sections, which are Intermediate
and Advance.
Evaluation/Planning In this phase applying
members are evaluated for their improvement
against their minimum requirements set in the MoU.
Cooperation Agreement An agreement sign between
company and WWF as the basis to conduct
rehabilitation and evaluation phase.
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STAGES OF IMPLEMENTATION
MoU (minimum requirement)
NO
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REHABILITATION STAGES(Producers/Suppliers)
STAGE ACTION POINT (example) DONATION INVESTMENT REWARD
Intermediate Achieve Traceability Annual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise Database Joint Publication (press release, press conference, website) Annual Report WWF Seafood Savers Information Kit
Advance Achieve Better Fisheries Management Annual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise Database Joint Campaign Annual Report WWF Seafood Savers Information Kit
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REHABILITATION STAGES(Retailers/Buyers)
STAGE ACTION POINT (example) DONATION INVESTMENT REWARD
Intermediate Traceability Annual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise Database Joint Publication (press release, press conference, website) Annual Report WWF Seafood Savers Information Kit
Advance Products Composition Annual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise Database Joint Campaign Annual Report WWF Seafood Savers Information Kit
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REHABILITATION STAGES(Financial Institution)
STAGE REQUIREMENTS OBLIGATION REWARD
Internal Policy in sustainable seafood consumption Annual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise Joint Publication
Investment screening based on sustainable fisheries principles Annual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise Joint Publication
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What WWF will bring to the partnership

• Technical and Strategic Capacity ? towards MSC
  ASC
• Communications capacity ? joint campaign
• Advocacy Lobbying Network ? national policy

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REGIONAL PLATFORM

• Participating countries Indonesia, Singapore,
  the Philippines, Hongkong
• Big Win At the CTI Business Summit II, launch of
  Regional Seafood Savers Platform whose Partners
  from across the seafood market chain champion
  sustainable fisheries in the Coral Triangle.

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ACTIVITIES

1. Public awareness campaign on sustainable
   fisheries (w/ retailers)
2. Disseminate information to corporate and public
   about sustainable seafood (w/ retailers)
3. Training on data collection, fisheries analysis
   and improved fishery management (w/ suppliers)
4. Advocacy towards policy and legal force
   instruments
5. Education and socialization to fisherman and
   investors
6. Plan for WWF-ID Seafood Campaign starting 2010 in
   5 major cities in Indonesia

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INITIAL INDONESIAS CORPORATE MEETING
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INDONESIAN CANDIDATES
SUPERINDO
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PROGRESS OF COMPANIES
COMPANY LoI Due D. Id MoU Conditioning Evaluation Planning Agreement Rehab Evaluation
Pulau Mas ü ü
Bali Seafood International ü
Sea Delight ü ü
Mustika Minanusa Aurora ü
Panca Mitra Multi Perdana ü
Ranch Market ü
ANOVA ü
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PROMOTION TRIAL WITH RANCH MARKET
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IDENTIFICATION PROCESS
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What Retailers can do

• Make your consumers aware use your outreach
  power
• Where available, apply seafood guides for menu
  selection from red to orange to green
• Where possible convince hosting
  hotels/restaurants to improve purchasing policies
• Apply good choices in your own companies life
• Keep yourselves updated

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One cooperation- three contracts
EDEKA cooperation

• Licence Agreement
• Panda Development Fund (logo use etc.)
• Fee X00.000
• Sponsoring Agreement
• Fee X00.000
• Contract for Consultation
• Fee to cover one staff and additional
  consultants (e.g. for seafood assessments)

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EDEKA cooperation
2012 100 sustainable sourcing for all seafood
products
Analysis of the seafood portfolio
Guidelines for Seafood Sourcing
Moving seafood portfolio towards green
Working along the supply chain to improve
fisheries
Traceability
Political Activites
Internal communication
Communication to customers
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• terima kasih..