bitte [e-mail]

1
Do we reach our target groups?
Mechelen 2009-08-19

• bitte kronkvist_at_tpb.se
• www.tpb.se

2
Target groups i Sweden
Visual impairment, blindness Dyslexia/Reading
and writing disability Mobile impairment Aphasia
or other language impairment Convalescents in
hospitals etc
3
Talking Books 2008
Targetgroup
Target group
Users
Reading and writing disability/dyslexia
Others
Visual impairment
4
Facts

• Loaners talking books
• Subscribers talking newspapers
• Students (university and college level)

• average age 69 years
• 67 female och 33 male
• 68 old-age pensioner
• 61 cohabiting
• average age 77 years
• 65 female and 35 male
• 88 old-age pensioner
• 57 cohabiting
• average age 31 years
• 53 female and 47 male
• 40 employed
• 57 cohabiting

5
Disablities
6
Technology at home
7
Technology for reading
8
Requests
9
What do we do now?

• Keep on developing!
• Digital services using TPB-catalogue
  katalog.tpb.se
• searching for books
• book reviews
• downloading
• 600 libraries
• kiosk for talking books
• 3 000 students (university and college level)
• streaming
• listen to samples
• Marketing library services to persons with
  reading and writing disabilities