n Chapter 9 Computer Applications and Skills

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Marketing Essentials
n Chapter 9 Computer Applications and Skills
Section 9.1 Computers in Marketing
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SECTION 9.1
Computers in Marketing
What You'll Learn

• The major ways computers are used to save
  businesses money
• The characteristics of different types of
  computers
• The functions of basic pieces of computer hardware

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SECTION 9.1
Computers in Marketing
Why It's Important
Computers have changed our personal lives in many
ways, including the way that we engage in
marketing. Success in the business world
increasingly depends on an understanding of and
proficiency in the use of computer technology.
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SECTION 9.1
Computers in Marketing
Key Terms

• hardware
• disk drive
• CD-ROM
• DVD
• scanner
• software

• supercomputer
• mainframe
• minicomputer
• microcomputer
• laptop
• PDAs

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SECTION 9.1
Computers in Marketing
Computers
Most businesses today could not compete
successfully in the world market without the use
of computer technology. Businesses use computers
for the following purposes

• To generate correspondence.
• To maintain lists of customers or clients.
• To control inventory.
• To create advertising materials.
• To calculate and produce financial reports.
• To communicate electronically with
  other.computer users.

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SECTION 9.1
Computers in Marketing
Types of Computers
The supercomputer is the largest and most
powerful type of computer. Supercomputers are
used to direct space travel and track
hurricanes. Mainframes are large computers used
where many people in an organization need
frequent access to the same information.
Slide 1 of 4
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SECTION 9.1
Computers in Marketing
Types of Computers
A minicomputer is not as large as a mainframe,
but more powerful than a personal computer.
Minicomputers enable small organizations to deal
with large amounts of information and complex
processes, and give access to multiple users.
Slide 2 of 4
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SECTION 9.1
Computers in Marketing
Types of Computers
The microcomputer is also known as a personal
computer (PC). This is the computer most people
use at home. Some businesses use a powerful PC
as a server to provide computing power and
storage to a number of work stations. Laptops,
also called notebooks, are smaller, portable
personal computers. A laptop is a fully
functional microcomputer.
Slide 3 of 4
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SECTION 9.1
Computers in Marketing
Types of Computers
Personal digital assistants (PDAs), also called
palmtops, are the smallest portable computer.
Less powerful than laptops, they are often used
as organizers. Some wireless cell phones can be
used to send and receive e-mail messages.
Slide 4 of 4
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SECTION 9.1
Computers in Marketing
Computer System Components
The components of a computer system are hardware
and software. Hardware and software work together
to enable a computer to function.
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SECTION 9.1
Computers in Marketing
Hardware

• Hardware is the equipmentthe physical components
  that make up a computer system.
• Central Processing Unit (CPU) The computer's
  primary processing hardware.
• Disk drive Used to read data from and
  write data to a disk, removable or not.

Slide 1 of 3
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SECTION 9.1
Computers in Marketing
Hardware
Keyboard Used to type information and commands
into the computer and to control its action.
Mouse An input device used to control a
computer. By moving a mouse on a flat surface and
clicking its buttons, you can send the computer
commands.
Slide 2 of 3
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SECTION 9.1
Computers in Marketing
Hardware
Monitor A screen that displays computer output.
Printer Reproduces an image from the computer
onto paper. Scanner Transforms images into
digital data.
Slide 3 of 3
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SECTION 9.1
Computers in Marketing
Software
Software is a set of electronic instructions that
directs the CPU to carry out a specific task.
These sets of instructions are also known as
programs or applications and each one has a
specific purpose.
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SECTION 9.1
Computers in Marketing
System Software

• Also called operating software, system software
  tells the computer how to use its own components.
• There are two main operating systems for
  microcomputers
• Macintosh (for Apple Macintosh computers)
• Windows (for IBM-compatible computers)

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SECTION 9.1
Computers in Marketing
Application Software
Application software is used for functions such
as word processing or production of graphics.
Applications must be compatible with the
operating system of the computer platform you
use.
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ASSESSMENT
9.1
Reviewing Key Terms and Concepts
1. What are three ways that computers can
save businesses money? 2. What are the
functions of four basic pieces of computer
hardware? 3. What is the function of a
scanner? 4. What is operating system software?
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ASSESSMENT
9.1
Thinking Critically
What are some advantages and disadvantages of the
use of robots in the medical field?
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9.1
Graphic Organizer
Types of Computers
Mainframe
Minicomputer
Supercomputer
Laptop
Microcomputer or PC
Personal Digital Assistant
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Marketing Essentials
End of Section 9.1