E-Marketing (MAR 3880)

1
E-Marketing (MAR 3880)

• Where I was..
• an e-marketing class without the e
• help needed with teams
• Where I am

2
Team Marketing Plan

• Before semester long team marketing plan with
  defined roles
• Switch roles mid-semester
• Mid-term peer evaluations and final peer
  evaluations
• Paper due in sections (so I can guide the
  process)
• Progress reports
• Team presentation
• Detailed grading sheet for each section

3
Team Day

• Before team projects without telling students
  why
• Teams 5-6 (same team for semester)
• Teams goal sheet, KSAs, SW
• Importance of teams
• CBA goals, accreditation
• Importance of teams in business environment

4
Class Participation

• Before encouraged participation
• Guided class discussions (different teams each
  time)
• New Coursepack with articles and cases (including
  ethical issues)
• www.coursepacks.xanedu.com/pcp/pcplogin.html
• Chapter 1
• day 1-theory and concepts, short e exercise
• day 2-guided team discussions on coursepack
• (pose questions and report back as a team with
  small board)
• grades as a team but tested individually on exam

5
Learning Outcomes and Measurements

• Explicitly stating why we are doing what we are
  doing and what will be the learning outcome
• Grading
• 30 team effort
• 70 individual

6
Major Syllabus Changes1) WebCT-discussion
boards for ethical issues and web site
sharingand critique2) Team Exam Review3)
Personal Web Site-more points4) 3 Guest speakers
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E-Marketing Class

• Where I was..
• e-marketing class without the e
• Where I am..
• E-marketing class with the e, effective teams
  use with learning outcomes, and measurable
  results

8
CBA

• Includes provided platform for partnerships-3
  guest speakers
• Core Competencies
• Teamwork-use of teams
• Communication-team presentation (all students)
• Creative Thinking-cases with report backs
• Adapting to Change-changing roles, working with a
  real company

9
AACSB

• Proposed eligibility for business accreditation
• Some of the knowledge expected of undergraduate
  students
• Communication abilities-presentations,
  assignments
• Ethical understanding-ethical cases and
  discussions
• Analytic skills-in depth e-marketing plan
• Reflective thinking-guided group discussions
• Multicultural understanding-team environment