RETAIL CHAIN SPECIALIZED ERP

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RETAIL CHAIN SPECIALIZED ERP
SAMSUNG TESCO HOMEPLUS
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Home Plus
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CONTENTS
1. Samsung Tesco
2. Background
3. ERP construction
4. Retail chain specialized ERP
5. After construction
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Samsung-TESCO

• Samsung-TESCO
• Korean no.2 Retail chain.
• Joint venture of Samsung CT and TESCO
• Founded on 99.5.1.
• Sales about 7 billon (2008)

Sales 47 Profit 175

• 2009 sales 9.8 trillion won
• 2010 sales 10.8 trillion won

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SAMSUNG-TESCO
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Samsung-TESCO
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CONTENTS
1. Samsung Tesco
2. Background
3. ERP construction
4. Retail chain specialized ERP
5. After construction
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BACKGROUND
Needs of IT strategies
Retail Market is getting filled. It is getting
harder to survive in this Red-Ocean. It is needed
to increase own market share not only for sales,
but survival.
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Background of ERP
ERP Application
Strategies for Competitive advantage
Analysis prediction of global trends
Supply systems efficiency improvement.
Effective Resource management
Customer management
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BACKGROUND

• Because of its rapid growth, pre-existing
  management system couldnt supports its huge
  number of transactions.

For IT strategies, Standard ERP Applications are
Needed at first.

• Needs of flexible task process and IT Environment
  to achieve position of market dominance of Korea.
• Competitors already started to analysis the
  customers information and use market segmentation
  strategy with that information.

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CONTENTS
1. Samsung Tesco
2. Background
3. ERP construction
4. Retail chain specialized ERP
5. After construction
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RANGE OF ERP CONSTRUCTION
Electronic payment
In tactic
Report
EIP
DW
Exhibition
I/F
I/F
I/F
I/F
ReSA
Demand Forecasting
Accounting
New ERP System
RDF
RMS
Ordering
Purchase
loan
Selling
Stock
Master ( Product, supplier, product
classification system, organization, cost,
coupons, subsidies, etc)
I/F
I/F
I/F
I/F
Web-EDI -E-Tax -information
Distribution
Accounting
POS
Credit card
Oracle
RDM
Gift certificate
Balance Management
New ERP System

• RMS Retek Merchandising System
• RDF Retek Demand Forecasting
• ReSA Retek Sales Audit
• RDM Retek Distribution Management

Pre-existing System
Interface
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HISTORY OF ERP CONSTRUCTION
Process Changes (Change Management)
User Training
1st Implementation
2nd
3rd
Group CRP
Korean CRP


Implementation
7 Oct. 02
17 Feb 03.
11 April
1 Jan 04
1 Jul
Aug. 2000 Dec. 2000 Aug. 2001 Jan.
2002 Jan-Aug. Mar-May Apr-May Oct- Jang.2003
Feb.2003 Feb.-Apr May0Aug. Sep.-Nov. Dec.-Feb.
2004
Raised the need for the New MD system Announced a
global pilot project Documented the requirements
for the new system Organized Samsung Tesco BPI
T/F(Business Process Innovation Taskforce Team)
Made the As-Is Business Scenario Quick-wins
project code management, inventory accuracy
improvement stores, MIS reports Selected Package
vendor intergrator Retek and IBM Strated
Group CRP Group CRO Designed Group Manual
Process Unit test Interface test Integration
test, UAT, Report test, End User Training Cut
Over Go-Live
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CONTENTS
1. Samsung Tesco
2. Background
3. ERP construction
4. Retail chain specialized ERP
5. After construction
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Retail Chain Specialized ERP feature 1
Store /Product / Partner
Powerful master management
Efficient product management
Efficient master input
Shirts

• Enter Basic information
• Simplify the approval procedure

Top Item Sub Item
Logistics
Buyers
Supplier
Code team

• Item code Resister
• Easy change of Classification

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Retail Chain Specialized ERP feature 2

• Multiple quantity,
• Related Promotion, Mix Match
• Various promotion Feature -
• Can make a variety of events
• Take advantage of the opportunity to improve sales

Multi Unit Discount
Purchase of two 5 Discount
Purchase of five 14 Discount
Mix Match
1 1 Event
2 1 Event
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Retail Chain Specialized ERP feature 3
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CONTENTS
1. Samsung Tesco
2. Background
3. ERP construction
4. Retail chain specialized ERP
5. After construction
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AFTER CONSTRUCTION - EARLY STABILIZATION
Unsolved issue graph
Using help desk
Issue
Help desk
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12
1
Period
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1
2
3
Period
2
Go-live
Go-live

• Continuous effort for resolving issues
• Help desk had done their job great
• Stabilization in early time

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FOR SUCCESSFUL CONSTRUCTION
Construction ERP is huge project How we done
great ?
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AFTER CONSTRUCTION SALES PROMOTION
Increasing competition power through sales
promotion

• Increase
• Revenue
• -Customer Loyalty
• -Customer Frequency
• -Competitiveness

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AFTER CONSTRUCTION MEDIA

• e- catalog system
• Product management system is effective
• Enter information directly to the
• inventory management
  system

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BEYOND E-MART
VS
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MIS ?? ?? A ??
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