Pepsi-Cola

1
Pepsi-Cola

• Erica Magoon, Skye Roper,
• and Aida Fisseha

2
Pepsi Legacy

• Caleb Bradham founder of Pepsi.

3
Pepsi Legacy(Cont.)

• The Pepsi Trademark
• Pepsis first theme
• 1920 Pepsi-Cola goes bankrupt

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Pepsi Legacy(Cont.)

• 1931 Pepsi-Cola is reborn
• - Bought by the Loft Candy
• Company president, Charles
• G. Guth

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Pepsi Legacy(Cont.)

• Pepsi and Pete Twice as much for a nickel

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Pepsi Legacy(Cont.)

• 1940 The hit debut of Nickel, Nickel
• Pepsi-Cola hits the spot
• 12 full ounces thats a lot
• Twice as much for a nickel too
• Pepsi-Cola is the drink for you.

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Pepsi Legacy(Cont.)

• Pepsis new colors
• International profits
• The Light Refreshment Campaign

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Pepsi Legacy(Cont.)

• Pepsi-Cola appeals to the younger generation

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Pepsi Legacy(Cont.)

• The Pepsi Generation
• Pepsi-Cola and Frito-Lay merge
• 1975 The Pepsi Challenge

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Pepsi Legacy(Cont.)

• 1964 A new brand, Diet Pepsi, is introduced

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Pepsi Legacy(Cont.)

• Shaquille ONeal Be young, have fun, drink
  Pepsi
• Pepsi-Colas website
• Generation Next campaign

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Pepsi Legacy(Cont.)

• Year 2000

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Pepsi Legacy(Cont.)

• Pepsi-Colas new look as it enters the 21st
  Century.

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Pepsi Cola best promotions

• -Oscar discovers the joy of Pepsi.
• -Pepsi, Yahoo! At it again with Britney spears
  promotion.
• -Pepsi Play for a Billion

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Pepsi Cola best promotions (cont.)
-New music from hot artists-Pepsi smash. -The
Hulk and Mountain Dew. -Get spotted drinking
Aquafina and win. -New products for summer and
beyond.
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Pepsi Internationally
-Pepsi bags top awards at all India promo Power
2003.
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Pepsi Colas healthy school
commitment
-Choice -Activation -Education
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Pepsi-Cola Bottles

• A few early Pepsi bottles (before 1907) were made
  of amber glass

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Pepsi-Cola Bottles (cont.)

• The 75th anniversary reproduction of the amber
  bottle
• This bottle is lighter in color than the original
  Pepsi bottle

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Pepsi-Cola Bottles (cont.)

• Pepsi used the same ice blue bottle for Pepsi and
  Ginger Ale (1906)
• The label distinguished the drinks

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Pepsi-Cola Bottles (cont.)

• This is the Hutchinson-style Pepsi bottle (1910)
• It is the only one known to exist

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Pepsi-Cola Bottles (cont.)

• Double Dot Paper Label Pepsi Cola Bottle (1940)
• This is a one pint 13 ounce bottle

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Pepsi-Cola Bottles (cont.)

• Bowling pin Pepsi bottle from Virginia