Pepsi-Cola - PowerPoint PPT Presentation

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Pepsi-Cola

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Pepsi-Cola Erica Magoon, Skye Roper, and Aida Fisseha Pepsi Legacy Caleb Bradham: founder of Pepsi. Pepsi Legacy (Cont.) The Pepsi Trademark Pepsi s first theme ... – PowerPoint PPT presentation

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Title: Pepsi-Cola


1
Pepsi-Cola
  • Erica Magoon, Skye Roper,
  • and Aida Fisseha

2
Pepsi Legacy
  • Caleb Bradham founder of Pepsi.

3
Pepsi Legacy(Cont.)
  • The Pepsi Trademark
  • Pepsis first theme
  • 1920 Pepsi-Cola goes bankrupt

4

Pepsi Legacy(Cont.)
  • 1931 Pepsi-Cola is reborn
  • - Bought by the Loft Candy
  • Company president, Charles
  • G. Guth

5

Pepsi Legacy(Cont.)
  • Pepsi and Pete Twice as much for a nickel

6

Pepsi Legacy(Cont.)
  • 1940 The hit debut of Nickel, Nickel
  • Pepsi-Cola hits the spot
  • 12 full ounces thats a lot
  • Twice as much for a nickel too
  • Pepsi-Cola is the drink for you.

7

Pepsi Legacy(Cont.)
  • Pepsis new colors
  • International profits
  • The Light Refreshment Campaign

8

Pepsi Legacy(Cont.)
  • Pepsi-Cola appeals to the younger generation

9

Pepsi Legacy(Cont.)
  • The Pepsi Generation
  • Pepsi-Cola and Frito-Lay merge
  • 1975 The Pepsi Challenge

10

Pepsi Legacy(Cont.)
  • 1964 A new brand, Diet Pepsi, is introduced

11

Pepsi Legacy(Cont.)
  • Shaquille ONeal Be young, have fun, drink
    Pepsi
  • Pepsi-Colas website
  • Generation Next campaign

12

Pepsi Legacy(Cont.)
  • Year 2000

13

Pepsi Legacy(Cont.)
  • Pepsi-Colas new look as it enters the 21st
    Century.

14
Pepsi Cola best promotions
  • -Oscar discovers the joy of Pepsi.
  • -Pepsi, Yahoo! At it again with Britney spears
    promotion.
  • -Pepsi Play for a Billion

15
Pepsi Cola best promotions (cont.)
-New music from hot artists-Pepsi smash. -The
Hulk and Mountain Dew. -Get spotted drinking
Aquafina and win. -New products for summer and
beyond.
16
Pepsi Internationally
-Pepsi bags top awards at all India promo Power
2003.
17
Pepsi Colas healthy school
commitment
-Choice -Activation -Education
18

Pepsi-Cola Bottles
  • A few early Pepsi bottles (before 1907) were made
    of amber glass

19
Pepsi-Cola Bottles (cont.)
  • The 75th anniversary reproduction of the amber
    bottle
  • This bottle is lighter in color than the original
    Pepsi bottle

20

Pepsi-Cola Bottles (cont.)
  • Pepsi used the same ice blue bottle for Pepsi and
    Ginger Ale (1906)
  • The label distinguished the drinks

21

Pepsi-Cola Bottles (cont.)
  • This is the Hutchinson-style Pepsi bottle (1910)
  • It is the only one known to exist

22

Pepsi-Cola Bottles (cont.)
  • Double Dot Paper Label Pepsi Cola Bottle (1940)
  • This is a one pint 13 ounce bottle

23

Pepsi-Cola Bottles (cont.)
  • Bowling pin Pepsi bottle from Virginia
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