Rakesh Agrawal

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Future of Messaging

• Rakesh Agrawal
• uReach Technologies
• VMA Fall Meeting
• October 30, 2001

The Power in Empowered Communications
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About uReach Technologies

• Provider of empowered communications to service
  providers
• Outsourced
• License
• Current customers
• Verizon
• Cingular Wireless
• GiantBear
• Operate Showcase Site as laboratory to help
  service providers to better understand

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Evolution of messaging

• Email, voicemail, fax, IM, SMS systems developed
  at different times
• Developed by disparate manufacturers for a
  specific network (PSTN, IP, etc.)
• Designed around the technology, not the user

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What are the problems?

• Disparate accounts silos of information
• Each with own login, passwords
• Different access methods
• Difficult to use
• Difficult to administer
• Systems arent intuitive
• Different systems work differently
• Need to remember multiple addresses
• Lack of interoperability

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• Communications technology today is about devices
  and addresses not about reaching people

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Compelling services

• Services with the highest take dont have
  substitutes
• Call waiting
• Caller ID
• Take advantage of the always on, ubiquitous
  nature of the network to deliver compelling
  services
• uReach believes that with the right bundle of
  services, UC penetration can greatly exceed VM
  penetration

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TAD vs VM

• Advantage VM
• Takes messages while on the phone
• Easier to use (remote)
• Reliable
• No need to worry about power loss

• Advantage TAD
• One-time fee
• Easier to use (locally)
• Message counter
• Navigation buttons
• Call screening

5 yr cost 20-40
5 yr cost 300-500
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Keys to success

• Unique features
• Alerts
• Return call
• Mailbox management
• Ubiquitous access
• Web, phone, WAP, Palm, etc.
• Integration of applications
• Ease-of-use
• Voice access
• Empowers users
• Communicate on your terms

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• Communications technology should be about
  empowering people with the tools and information
  they need to communicate efficiently

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Empowered communications

• Intelligent
• Integrated
• Flexible
• Simple
• Accessible

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Example 1 MWI

• Basic Stutter tone or lit icon
• Advanced Pager notification 732-335-5400
• Empowered Pager notification Rakesh Agrawal
  from 732-335-5400. 45 second message received at
  345 p.m. on Oct. 27. High priority.

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Example 2 Incoming calls

• Basic Ring Ring
• Advanced Caller ID, Talking caller ID
• Empowered Intelligent call filtering based on
  schedule and contact information

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Example 3 Outgoing calls

• Basic Dial number
• Advanced Speed dial
• Empowered Say Call Rocky Agrawal

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Example 4 Returning calls

• Basic Listen to message, write down number, hang
  up, dial number
• Advanced Return call button
• Empowered Say Return call

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Ubiquitous access

• Web and phone at a minimum today
• WAP, Palm, cable TV in future

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Integration of applications
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Integration of applications
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Integration of applications
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Benefits to the service provider

• Increased revenue
• Monthly fees
• Additional usage
• Higher margin
• Reduced churn
• More customer touch

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Contact Information

• Rakesh Agrawal
• Director, Product Development
• uReach Technologies
• uNumber 877-814-4568
• Email rocky_at_ureachcorp.com