Improving Your Bottom Line with Cost-effective Access Solutions

1
Improving Your Bottom Line with Cost-effective
Access Solutions
Customers Event Crete, May 2007

• Presented by
• Dario Zipris
• VP Sales
• RAD Data Communications

2
Global Telecommunications Connections, 2004 2007
Source Point Topic, 2007
What to look at?Mobile and Ethernet/Broadband
markets!
3
Competitive Environment in the Mobile Operators

• Mobile voice service is a saturated market
  where price wars are common
• New Mobile Virtual Network Operators (MVNOs) are
  competing for other operators customers

• All world regions have suffered declining ARPU in
  the first three quarters of 2006
• Mobile operators are looking for alternatives to
  compensate for the effect of declining revenues
  on their bottom line

4
More Revenues with Data Services?

• Generate new revenues by offering new mobile data
  services
• Data services are taking off in the market BUT

• Revenue per data bit transported is lower than
  the revenue per voice bit
• Is the market ready to pay for the data services?
  
• The amount of traffic to transport in order to
  compensate for declining voice revenues is going
  to grow significantly
• The data services might saturate your voice
  network the core of your profit! And for very low
  income

Source Strategy Anlytics, Nov. 2006
5
Ethernet in EMEA Already an Interesting Revenue
Stream

• Early rollouts dominated by Ethernet over fiber
  and ATM
• Eth-over-MPLS and Eth-over-SDH are the biggest
  opportunities

6
Market Players Service Providers

• Your Winning Strategy
• Protect your customer Base
• Add new services on existing platforms
• New revenue stream with new services

• Your Possible Solutions
• Ethernet services over any network
• Expand your metro as a nationwide service
• Legacy Voice traffic over any Platform

7
Market Players Mobile Operators

• Your Winning Strategy
• Reduce your backhauling expenses with traffic
  aggregation
• 3G deployment new revenue stream
• Smooth migration to PSN

• Your Possible Solutions
• Deploy today a future proof Backhaul platform
• Voice Compression and Traffic optimization
• Effective HSDPA Traffic handling

8
Market Players Utilities and Transportation

• Your Winning Strategy
• Modernization of data infrastructure
• New services Internet, information boards,
  ticketing etc.
• Internal corporate service

• Your Possible Solutions
• Leverage your existing infrastructures
• Multi-service Platforms low and high bandwidth
• service integration

9
Coping with your Challenges

• Better utilization of your existing
  infrastructure
• Offering more attractive services

Improving your and your customers bottom line!
10
Market Players Utilities and Transportation

• Your Winning Strategy
• Modernization of data infrastructure
• New services Internet, information boards,
  ticketing etc.
• Internal corporate service
• Utelco

• Your Challenges
• Old communications platforms for todays needs
• Pressure to provide data and entertainment
  services

• Your Possible Solutions
• Leverage your existing infrastructures
• Multi-service Platforms low and high bandwidth
• service integration

11
Power Substations Connectivity over Legacy

• Multi service applications connectivity over SDH

SCADA
SCADA
SCADA
Control Center
ADM
STM-1
STM-4
ADM
ADM
ADM
ADM
ADM
ADM
12
Highways and Railways over NGN

• Legacy traffic control system and voice over MPLS
  rings

UK Highway Rumanian Railways Korean Subways
13
Corporate Networks Successes
Shanghai Subway
Ofotbanen Norway
Shell Nigeria
14
Service Providers

• Your Possible Solutions
• Ethernet services over any network
• Expand your metro as a nationwide service
• Voice over any Platform

15
Metro Ethernet Access
Customer Premises
Customer Premises
Edge Device
Edge Device
FO GE/FE
CPE
ETX
UTP GE/FE
FO GE/FE
CPE
ETX
GE/FE
Packet Switched Network Eth/IP/MPLS
No 1 in deployed TDMoIP lines

• Smart CPE enlarges your service portfolio,
  additional revenues
• Pseudowire technologies for legacy service
  emulation
• Corporate voice savings

16
Ethernet over Existing SDH Infrastructure
Packet Switched Network Eth/IP/MPLS
Fiber
Customer Premises
IP-DSLAM
10/100BaseT
Customer Premises
ADM
10/100BaseT
SDH/SONETNetwork
ADM
NG ADM
NG ADM
17
Metro Expansion over SDHEvolutionary
Multi-service Solution

• Your Benefits
• From City to Nationwide coverage
• Wide Service portfolio
• Intelligent CPE Revenue increased by SLA
  differentiation
• Better utilization of existing resources

• Advantages of RADs Solution
• Money saving SDH concentrator
• Single supplier of Voice and Ethernet Services

18
Adding Ethernet Access Solution
Branch
Branch
RIC
100Fx/ GbE
ETX
10BT
10BT
Metro Ethernet
Branch
RIC
RIC
10BT
GbE
EoPDH
Branch
EoPDH
RIC
100BT
SDH
n x EoPDH Bonding
STM-1/OC-3
GbE
Service Provider Packet Switched Network
Headquarters
Egate
ETX
1000Sx
GbE

• Extending the reach of the providers network
  over a variety of access technologies
• Consistent Ethernet service across different
  access technologies

19
Ethernet over SDH Successes
Incumbent Carriers
20
End-to-End VoIP Solutionsin one week!!
Customer Premises
Back-office Providers Site
IPVgateCPE
PBX
Tel Lines (POTS, ISDN, E1)
IPVsuite
RADview-SC/IPVManagement Monitoring database
LAN
ADSL
IP Network
Smart CPE
IPVswitch Class5 SoftSwitch
IP Phone or SIP client
PSTN or Cellular
IPVgateP Gateway

• Integrated VoIP Access System
• Time to Service 1 Week !
• Low initial investment
• Unique Quality of Service

21
Service Providers Business Model Simple and
Clear
Invest-As-You-Charge Economics
22
Mobile Operators

• Your Challenges
• ARPU Decreasing
• Questionable ROI of data services

• Your Winning Strategy
• Reduce your backhauling expenses with traffic
  aggregation
• 3G deployment new revenue stream
• Smooth migration to PSN

• Your Possible Solutions
• A single backhauling platform Legacy and PSN
• Voice Compression and Traffic optimization
• Effective HSDPA Traffic Handling

23
Traditional Backhaul Networks
BSC/RNC Site
STM-1 ATM
SDH / ATM Access Network
E1s TDM
Ch. STM-1
24
NGN Backhaul Networks
Radio Sites
Backhauling services offered by FT Global
based on RAD
TDM/ATM
DSL
DSL Bonding
n X DSL
IP DSLAM
E1 IMA
LA-110
Voice E1 UNI
BSC/RNC Site
SHDSL
STM-1 ATM
LA-110
ACE
PSN Access Network
ADSL
HSDPA
FE/GbE
E1s TDM
2G -BTS
Multiservice Aggregation
n x E1 TDM
ACE
FE/GbE
Ch. STM-1
Multiservice Aggregation
n x E1 ATM IMA
3G Node-B
Emulated TDM or ATM Service

• Allows additional Opex cost reduction (101
  ratio)
• Complete portfolio including DSL-based PW
  devices
• Smooth migration to PSN

25
Effective Handling of HSDPA Traffic
HSDPA n x E1 ATM
FE
ADSL2
IP DSLAM
GE
HSDPA STM-1
PSN
FE
ADSL2
3G RNC
STM-1/ ATM
ATM Transport Network
3G NodeB
Up to 4 x E1 ATM
ADSL2
HSDPA Traffic
26
Slashing Your Opex
27
Cellular Backhauling Successes
MSC-to-MSC, MSC-to-PSTN with Vmux/Gmux
28
Ideas to Improve Your Bottom Line Day 1
Migration to All-IP Networks
Mobile Service Providers Your Possible Solutions

• Ethernet services over any network

• Leverage your existing infrastructures
• Multi-service Platforms low and high bandwidth
  service integration

• A single backhauling platform Legacy and PSN
• Voice Compression and Traffic optimization
• Effective HSDPA traffic handling

Personal Meetings Product Showcase
29
Ideas to Improve Your Bottom Line Day 2
Service Providers Your Possible Solutions

• Leverage your SDH platform to provide new
  services
• Expand your Metro/Ethernet as a nationwide
  service
• Legacy Voice over any Platform

Summary
30
Improving your Competitiveness

• Better utilization of your existing
  infrastructure
• Offering more attractive services
• Evolutionary NG implementation

Improving your bottom line!
31

• thank you

Enjoy the conference!
Dario Zipris VP Sales
www.rad.com