Panasonic Toughbook H1: Giving Customers What They Want

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Panasonic Toughbook H1Giving Customers What
They Want
Shantell Black Shantell_black_at_us.panasonic.com 973
-303-7785
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Panasonic ToughbookMobile PC Focus

• Parent company Panasonic Corporation
• 70 Billion Global Company Based in Osaka, Japan
• 15 Years Mobile PC Experience
• Focus Mobile Users Mission-Critical Data Access
• Core Manufacturer
• Products Designed, Developed and Built by
  Panasonic
• 10 Years of Integrating Wireless WAN/Mobile
  Broadband
• Rugged, Reliable, Wireless
• Complete Line of Rugged Mobile Computing
  Solutions
• Fully-Rugged, Semi-Rugged, and Business-Rugged
• Experience with extreme users and environments
  uniquely qualifies Panasonic to support the most
  mobile mainstream business users
• Industry Leading Product Warranty and Customer
  Support

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Competitive Annualized Failure Rates (7/08)
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Toughbook Annualized Failure Rates
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Comparing Annualized Failure Rates (7/08)
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Why Panasonic

• Better ROI
• Not the least expensive to BUY, but the least
  expensive to OWN
• More Uptime than competition
• Increased productivity for end users
• Best in Class Service
• Financially stable partner

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New Opportunities

• Healthcare is a growing market
• One of the ONLY Verticals still spending money!
• Panasonic has a great solution!

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Our Healthcare Beliefs

• Healthcare is a vital part of our business
• Specific industry concentration
• Expect to be key player in this market
• Expect to be one of our largest segments in 3
  years
• Partners are crucial to our success in healthcare
• We are part of a larger solution
• Were 100 channel focused
• We will invest
• In our healthcare offerings
• In our industry partners
• And in our healthcare customers

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Our Healthcare Beliefs

• Healthcare is different
• Customers/Environments/Needs are different
• Must have a dedicated focus on healthcare
• Must have healthcare-specific products
• Toughbook is the right fit for healthcare
• Healthcare needs mobility
• Healthcare needs durability
• Healthcare needs reliability
• Whenever lives are at stake.
• Whenever data is mission-critical
• Panasonic Toughbooks are there

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Panasonic ToughbookHealthcare Applications

• Home Health
• Electronic Medical Records (EMR)
• Computerized Patient Order Entry (CPOE)
• Emergency Room
• EMS/Ambulatory
• Cart Based Computing (COW)
• Mobile Blood Collection
• Any mobility needs

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Panasonic ToughbookSample Healthcare Customers
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Panasonic Toughbooks
Thin Lightweight Long Battery Life Full
Magnesium Case Shock Mounted HDD
Drop Resistant Fully-Sealed Rugged Hinges
Sealed Ports Spill-Resistant Daylight-View Display
Lightweight Fully-Sealed Hot-Swappable Batteries
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NEWPanasonic Toughbook H1
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IntelHealthcare Research

• Years of Intel research into healthcare mobility
• Ethnographic research
• Workflow studies
• Interviews with healthcare professionals
  worldwide
• Industry desires
• Improve delivery of healthcare
• Increase clinician productivity
• Enabling more informed and immediate decisions at
  point of care
• Reduce errors increase quality of care
• Result Need for a new type of mobile device
• Specifically developed to optimize healthcare
  workflow
• Integrated technologies
• Integrated features for clinical data capture
• Sealed, durable and disinfect-able design for
  clinical environment

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Mobile Clinical Assistant (MCA)Intel Reference
Design

• Release Fall 2006
• Intel reference design includes
• Camera to enhance patient charting
• Barcode scanner to match patients with
  medications
• RFID reader to positively identify clinicians and
  patients
• Wireless connectivity to enable access at the
  bedside
• Tablet PC capabilities to facilitate pen-based
  input
• Ergonomic, lightweight design to support
  shift-long use

• Reference design for entire PC industry

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Panasonic MCA ConceptListening to Customers

• Considerable interest in Intel MCA reference
  design
• Did not rush product to market
• More interested in being right, than being first
• Additional device engineering testing in
  Panasonic lab
• Must meet the Toughbook standard of highest
  product quality
• 2 years of additional Panasonic industry
  research
• Review of many product concepts
• Ergonomic testing
• Feature sets
• Feedback from multiple industry stakeholders
• Individual customer assessments
• Involvement from leading healthcare solutions
  providers
• Panasonic Healthcare Industry Authority Council
• Healthcare Mobile Technology Symposium

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Customer Dissatisfaction with Current MCA Devices
Interested in MCA Platform?
Survey from Customers at Panasonic Healthcare
Mobile Technology Symposium 2007
Satisfied with Current MCA?
Causes of Dissatisfaction?
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What Customers Told Us

• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No Nickel Diming
• Greater Peace of Mind

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What Customers Told UsImprove Ergonomics

• Reduce weight without compromising ruggedness
• Structurally sound holes in magnesium chassis
• Compact HDD lightweight battery
• Move stylus holder to front
• Implement thermal management technologies
• Maintain low surface temperature without fan
• Integrate dual-function display
• Tablet AND Touchscreen
• Add sanitizable handstrap
• Strap hole and dome shaped grip to reduce
  pressure
• Built-In easel footing for use on flat surfaces
• Move placement of Barcode scanner
• Significantly reduce wrist strain

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What Customers Told Us

• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No Nickel Diming
• Greater Peace of Mind

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What Customers Told UsMore Durable

• Use extensive know-how in product design and
  testing
• Main PCB kept rigid by magnesium case
• Reinforced resin used in outer case for shock
  absorption
• Shock-mounted, removable HDD
• Flexible internal connectors
• 3ft/90cm drop-tested
• IP54 compliant
• Sealed all-weather design
• Rain-, spill-, dust- and vibration-resistant
• Remove fan
• Eliminate point of failure while improving
  sanitization

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What Customers Told Us

• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No Nickel Diming
• Greater Peace of Mind

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What Customers Told UsGreater Infection Control

• Reduce difficult to clean areas
• Fan-less, port-less, flat button, gap-less LCD
  screen
• Semi-Sealed is Not Sealed
• Alcohol-resistant chassis
• Detailed testing and user recommendations
• Sanitization Reminder System
• User controlled reminders
• Time-based, At login, Battery change, etc.
• Maintains record of sanitizations for auditing

Hospital Ward Successful Cleaning/day
St. XXX Surgery 24
St. XXX Medical 23
National YYY Surgery 12
National YYY Medical 12
When cleaning time arrives, the screen locks and
color changes to encourage cleaning.
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What Customers Told Us

• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No Nickel Diming
• Greater Peace of Mind

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What Customers Told UsImprove Battery
Management

• New Intel Atom processor
• Intel's lowest power CPU ever
• Low power consumption circuit design
• Component optimization for low power consumption
• High capacity battery pack
• Developed internally with Panasonic battery
  division
• Twin battery design
• True hot-swappability in any location
• Comes standard with two batteries
• Last an entire shift
• Even between shifts

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What Customers Told Us

• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No Nickel Diming
• Greater Peace of Mind

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What Customers Told UsNo Nickel Diming

• Eliminate hidden costs
• Standard 6-hour battery life
• Without purchasing additional battery
• Standard WindowsXP downgrade option
• Standard integrated hand strap
• Sanitizable design
• Standard glare-resistant display
• Even need indoors with harsh lighting
• Standard 3-year warranty
• Healthcare customers dont use devices for only 1
  or 2 years

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What Customers Told Us

• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No Nickel Diming
• Greater Peace of Mind

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What Customers Told UsImproved Peace of Mind

• Reputation for highest product quality
• Core manufacturer
• Best in Class service and support
• 3-year standard warranty
• Lifetime Call Center Support
• 24 Hour coverage / 7 days per week
• Priority parts exchange
• No charge in-warranty shipping
• Large and stable corporation
• One of 100 largest global companies
• No layoffs
• Reliable future

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What Customers Told Us

• Improve Ergonomics
• More Durable
• Greater Infection Control
• Improve Battery Management
• No Nickel Diming
• Greater Peace of Mind

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Toughbook H1Mobile Clinical Assistant (MCA)

• Built in conjunction with Intel
• Incorporates latest Intel technology
• Primary Specifications
• 10.4 glare-resistant LCD
• Dual-function display
• 1GB memory
• Dual hot-swappable batteries
• Standard integrated components
• Finger print reader
• Camera
• RF-ID reader
• Contactless smartcard reader
• Wireless integration
• WLAN 802.11 a/b/g/n, Bluetooth 2.0

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Toughbook H1Mobile Clinical Assistant (MCA)

• Options
• 2D bar code reader
• 3G WWAN (GobiTM)
• GPS
• Accessories
• Docking cradle w/ extra dual battery charger
• Multi-bay battery charger
• Mounting solution
• Battery Life Approx. 6 Hours
• Weight 3.4lbs

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Toughbook H1 MCAFeatures Overview

• Easy-to-Wipe
• Port-less, flat panel buttons, smooth surface,
  fan-less
• Rugged
• 90cm/3ft drop-tested, IP54, shock-protected HDD
• Alcohol-wipe resistance
• Long Battery Life
• Use of Atom Low Power Intel Architecture CPU
• Twin hot-swappable batteries
• Approx. 6 hours of battery life (Mobile Mark)
• Security
• Integrated contact-less Smart Card reader
• Fingerprint reader
• Comfortable-to-Use
• Ergonomically designed handle hand strap
• Round shape at back
• Low surface temperature
• Light weight at approx. 3.4 lbs
• Integrated Wireless
• WLAN, Bluetooth, RFID, GPS, WWAN (Gobi HSDPA
  EVDO)

Option
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Toughbook H1 MCAPhysical Overview
Top view
Finger Print Reader
Rubber Strap
Camera
Pen Holder
Smooth surface Membrane Switch
Rounded Shape
Bottom view
DC-IN Jack
Barcode Reader
RFID/Contact-less Smart Card Reader
Dual Battery Pack
option
Left view
Right view
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H1 Cradle
Easy grab in and out Extra twin battery
charger USB for external keyboard and mouse
DC-IN
LAN
Serial
Security Lock
VGA
USBx3ports
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Toughbook H1 MCAUsage Models

• Hospital Physician Practice
• Barcode Meds Administration (BCMA)
• Positive Patient ID Vitals Capture
• Electronic Medical Records (EMR)
• Home Health Hospice
• Long Term Care
• Computerized Patient Order Entry (CPOE)
• Emergency Room/Operating Room
• EMS/Ambulatory
• Cart Based Computing (COWs)
• Image (x-ray) review at bedside (PACS)
• Wound Management Image Capture
• Mobile Blood Collection
• Pharmaceutical, Biotech, and RD
• Any Healthcare Mobility Needs

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Panasonic Toughbook H1Next Steps

• Schedule Face-to-Face MCA Assessment
• Understand your particular situation
• Determine if the Toughbook H1 is the right fit
• Evaluate need for demo units
• Discuss preliminary pricing
• Review financing options current promotions

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Panasonic Toughbook Healthcare Sales Team
Bill Rutan 973-303-7742 Bill_Rutan_at_us.panasonic.com
Brian Swistak 973-303-7692 Brian_Swistak_at_us.panasonic.om
Tim Derstine 201-615-4712 Tim_Derstine_at_us.panasonic.com
Peter Curran 201-394-6987 Peter_Curran_at_us.panasonic.com
Cris Ragusa 973-303-7735 Cris_Ragusa_at_us.panasonic.com
Jeff Rogers, Healthcare Team Mgr 973-303-7736 Jeff_Rogers_at_us.panasonic.com Jeff Rogers, Healthcare Team Mgr 973-303-7736 Jeff_Rogers_at_us.panasonic.com
Greg Davidson, Business Dev Mgr 973-303-7704 Greg_Davidson_at_us.panasonic.com Greg Davidson, Business Dev Mgr 973-303-7704 Greg_Davidson_at_us.panasonic.com
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Authorization

• GREAT NEWS!!!!
• Effective July 6th, 2009, there is NO
  AUTHORIZATION required to buy the entire line of
  Panasonic Toughbooks
• YES, this includes FULLY RUGGED!
• Exception is the Arbitrator product

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NEW Toughbook H1 MCA

• Thank You!