All about Real Estate portal

1
All about Real Estate portal
Property owners
Real Estate Agents
Conversion rate 1
Sales Lead
Visitors
Portal with property
Portal people
2
What is main OBJECTIVE (No 1.) for Real Estate
portal
Property owners
Real Estate Agents
1. HIGH Sales Lead conversion rate
Conversion rate gtgt1
Sales Lead
Visitors
Portal people
Portal with property
3
What we do not know?

• What to do now?

4
What we do not know?

• If agent sell the property?
• What is the conversion rate from our portal?
• How many property sold over our portal?

5
What we know?

• No of site visitors!
• No of sales leads via FORM on portal !
• If agent stay or leave !
• Corelation betwen no of sales leads via form and
  no of properties for one agent !
• Bounce rate for vistors !
• Agent stay f (sales leads via form)
• Sales Leads via form f (visitors, bounce rate
  Google Analitics)

6
What TO DO ?

• Increase visibility and increase no visitors!
• Chance to increase probabilty to increase number
  of sales leads
• Measure conversion rate (check Number of Sales
  leads via FORM on portal !
• Measure and check If agent stay or leave !
• Measure Bounce rate for vistors not to increase
  non-important vistors for real estate (Targeted
  marketing!)
• Measure to be sure you are doing well!
• Check process on monthly base (weekly)!

7
PROBLEM OF ALL PROBLEMS ?

• How to Increase no of visitors
• WITHOUT SPENDING MONEY ?
• (Existing portals)
• How to bring vistors on new no-name not branded
  new sites with totaly new content? (New portals)
• WHO HAVE SOLUTION FOR THIS PROBLEM?

8
Model business process (from Skype
21/10/2011.)
Vistors ? Sales Leads ? Conversion rate ? Agents
? (Sales occur) ? Owner get 100.000 Eur ? Agent
get 3.000 Eur ? Portal gets of sales on the way
that is f (sales lead, money agent prepare to
invest in marketing) We calculate no.of sold
properties (in milions EUR? Income for ALL real
estate agents (Industry earns 3 property market
value that are sold) ? readiness to pay for
marketing ? PORTALS