Business Protection

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Business Protection the opportunity
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Agenda

• The Business Protection market
• Understanding the risk
• Business Protection forming part of your
  business strategy
• How we can help?

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The Business Protection market. Research has
shown

• The Business Protection Gap is approximately
  1.35 trillion
• This represents an 18 increase on previous
  research findings of 2011
• Corporate debt gap of over 223 billion
• Shareholder protection gap of over 683 billion
• The average age of a business owner is 49.5 years
  old
• 3 out of 4 business owners under the age of 40 do
  not have any life insurance
• For those aged 40-49, over 50 did not have any
  cover

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Understanding the risk

• How likely are they to die before age 65?

Number of directors / lives
1 2 3 4 5 10
30 11 21 30 38 44 69
35 11 21 29 37 43 68
40 10 20 28 35 42 66
45 10 19 26 33 40 63
50 9 17 24 30 36 59
Age
Source England and Wales Life Tables,
2011 Percentages based on average life expectancy
for male and females at these age ranges
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What scenarios will have the most impact on your
business?

• Impact

Scenario
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• What is your business growth strategy?

Business Protection part of your business
strategy?
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Are you adapting to survive or thrive?
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Grow your business by differentiating into new
markets
PMI
RLP
BP
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• Where are you now?

New markets
No experience, steep learning curve
Use expertise to grow
Known products
New products
Comfort
Cross sell
Known markets
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How we can help

• Innovative new products designed specifically for
  Business Protection

• Mentorship structure to provide support as you
  venture into a new market

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