Scott - PowerPoint PPT Presentation

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Scott

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Scott Mike Robbie Heineken History Television Ads Print Ads Website Heineken History Began as a family business in the 1800 s after a decline of beer drinking in ... – PowerPoint PPT presentation

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Title: Scott


1
  • Scott
  • Mike
  • Robbie

2
Heineken
  • History
  • Television Ads
  • Print Ads
  • Website

3
Heineken History
  • Began as a family business in the 1800s after a
    decline of beer drinking in the Netherlands. Over
    251 years in the brewing business without much
    change to the closely guarded recipe.
  • Company developed Europes favorite beer and has
    become the most international brewer in the
    world.

4
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5
Heineken History cont.
  • June 2000, received King Williams I prize for
    Dutch Entrepreneurship.
  • Expands operations to China, Nigeria, Sweden,
    Belgium, Slovakia and Spain.

6
Heineken Now
  • After three generations, still family owned.
  • Makers of specialty beers, light and alcohol-free
    beers.
  • Operations in over 170 companies.
  • Acquire strong brands to create a new and larger
    company.

7
T.V. Ad campaign
  • Ads developed by the Lowes ad agency, also known
    for the Got Milk and Can you hear me now?
    ads.
  • Designed to bring brands into popular culture.

8
Some examples of Heineken TV ads
9
Heineken print ads
  • Designed to be simple and humorous, yet
    effective.
  • All thematically similar.

10
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11
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12
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13
Heinekens web presence
  • Heineken.com
  • HeinekenInternational.com
  • Heineken.com.au

14
The End
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