Alternative Solution

1
Alternative Solution

• Definition of variables
• Independent variable - advertising campaign.
• Dependent variable - sales.
• Operationalization of variables
• Independent variable - showing alternatives of
  the advertisement.
• Dependent variable - number of sales by unit of
  light chocolate milk.

2

• Measurement
• Show the advertisement(s)
• Look directly at the sales numbers supplied by
  Freia
• Sample
• Decide what your population is, then how to draw
  a representative sample.
• e.g. If population is all of Norway, then pick an
  average place to show the advertisement.

3

• Data collection
• Collect data directly from Freia
• Make sure data is available for different regions
  and possibly each store.

4
Experiment Alternatives

• X treatment O measurement
• Alt. 1 X O1
• O2
• Alt. 2 O1 X O2
• Alt. 3 X1 O1
• X2 O2
• O3