A leading technical trading company

1
A leading technical trading company
2
A leading technical trading company

• Annual sales SEK 19 bn
• EBITA SEK 1,1 bn
• Approximately 4,300 employees
• Operations in the Nordic countries,
• Estonia and Russia
• More than 200 outlets
• Owners Cinven and Goldman Sachs

Sales by Country
Sales by product area
Refrigeration 4
Tools Machinery 14
DIY 3
Finland 16¹
Denmark Poland 3
Heating Plumbing 58
Sweden 52
Norway 29
Electrical 21

1. Includes Russia and Estonia

3
History
Listed
Trelleborg(delisted)
CWH (Hallsberg)
Cinven och Goldman Sachs
Nordic Capital
1877
1964
1986
1990
1999
2006
2010
Focus on core business
Conglomerate
Expansion through acquisition
Consolidation Sweden, HP market
4
Vision
Business concept
To create efficient trade in installation
products, tools and machinery for professional
users.

• To be the customers obvious choice in the fields
  of installation products, tools and machinery.

5
An extensive line of products and services
Ahlsell offers the industrys most extensive line
of products and services in the following product
areas
Sales by product area

• Heating Plumbing
• Electrical
• Tools
• Refrigeration
• DIY (Do-It-Yourself)

Refrigeration 4
DIY 3
Tools Machinery 14
Heating Plumbing 58
Electrical 21
6
The Ahlsell concept

• A concept aimed at offering customers excellent
  service and generating profitable growth

Centralized purchasing, administration and
logistics
Wide product range
Growth through acquisitions
Skilled specialists strong customer relations
Local presence
7
Profitable growth
8
Ahlsell A Nordic consolidator
9
Nordic wholesale industry
Market by Country
(SEK bn) HP Electrical Tools Refrigeration DIY Total
Sweden 12 14 7 1 1 35
Norway 10 12 5 0,5 0,5 28
Finland 9 7 3 0,5 0,5 20
Denmark 8 8 4 0,5 1 22
Total 39 41 19 3 3 gt 100

Denmark, 21
Sweden, 33
Finland, 19
Norway, 27
Market by Product Area
Ref., 3
DIY, 3
Source Ahlsell and industry associations (Rgf,
SEG, EFO) Heating Plumbing and Electrical
Tools, 18
HP, 37
Electrical, 39
10
Growth through acquisitions

• The Groups ultimate objective is to generate
  high growth and profitability.
• The aim is also to be one of the leading players
  in all product areas in each market.

11
Acquisitions

• A central part of the strategy to reach the
  Groups overall goal to generate strong growth
  and profitability
• Approx 50 acquisitions since 1996

1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
? Storm Elektro ? VVS-Trading ? Värmekällan i
Östersund

• K Lund Engros

? TotalPartner ? Hässleholms Järn ? Bergen
Rörhandel ? Stavanger Rörhandel

• MCOM
• TIAB
• Tempcold
• Kojaltek
• FEB
• Ålands elcenter

• ? Idestrands
• ? Pohjan Laakeri
• ? Savon Hitsauskeskus
• ? Työkalupari
• Pohjan Tarvike
• Ameronic
• TKP-tools
• Industripartner
• Borst-Anders
• Sähkötärvike (3)
• Profs
• Satter
• Tarvikeykköset

• Solar Oy

? Sinex ? Ramo
? Skoogs El ? Landol ? PeFo ? Hilco Kulde ?
Tornab ? Elwar
? Sjörlie Birch ? Suomen LVI-Tukku
? Värnamo Järn

• ? Ljungby Industrileverantör
• Skaraborgs Industrisevice
• Malk Teollisuuspalvelu Oy
• Nexans distribsjon

? Elektroskandia Ventilation ? Tibnor IVH ?
Triator Isoler
12
100 000 customers

• Installation companies
• Industrial, Construction and Property companies
• Sewage and Drainage contractors
• Power network companies
• Municipalities
• Retailers

13
Logistics system the hub of the Groups
operation

• The logistics system is the foundation of an
  efficient product flow in the Group.
• Central warehouses enables
• - advantages of largescale and competitive prices
• - cost-effective, capital-efficient and rational
  goods management operation
• - reliable deliveries and high level of service

14
Ahlsell makes it easier to be professional

• Longstanding industry experience
• In-depth knowledge about the market
• Line of products under continuous development
• One contact to an extensive line of products
• Speedy service within easy reach
• 24-hour service
• Reliable deliveries
• The customer only needs one supplier

• We want to be the customers natural choice for
  a reliable and long-term supplier and working
  partner

15
We give our customers a little bit more
What you see and what you get

• Access to a unique line of products from one
  supplier
• Fast and efficient deliveries (within 24-hour)
• More than 100.000 products in stock
• 24-hour service
• Reliable deliveries
• Speedy service within easy reach
• One contact to an extensive line of products and
  services
• Good possibilities for using EDI
• The product