GoodCents SELECT Advanced Energy Management Program

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GoodCents SELECTAdvanced Energy
ManagementProgram

• Gulf Power Company
• Pensacola, Florida

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Program Highlights

• 7200 Current Participants
• 96 Customer Satisfaction Rating
• lt4 Churn Rate
• 2006 Goal 3000 installations
• Moving into Multi-Family segment this year

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• What is GoodCents SELECT ?
• GoodCents SELECT is a residential advanced
  energy management system that gives customers
  control over their energy purchases by allowing
  them to program their central heating and cooling
  system, electric water heater and their pool pump
  to automatically respond to varying prices.

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Overcoming Pricing Program Hurdles

• The full cost of responding to price changes is
  much more than the price difference.
• Customers must act in order to respond.
• These actions require time and effort.
• Lowering the incremental cost of responding
  should increase the amount of price response.
• An in-home, customer-programmed, automated energy
  management system lowers this cost that
  customers must bear.

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Major Components
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Rate (RSVP)
GoodCents SELECT
Participation Charge 4.95/Month Standard
Residential Rate 8.0 cents/kWh
Price Per kWh
LOW 5.9 cents MEDIUM 7.1
cents HIGH 11.7 cents CRITICAL
32.6 cents
All prices are as of 04/01/05, excluding and/or
participation charges and any applicable taxes.
These prices are subject to change.
Price per kWh
Critical 32.6 (Limited To 87Hrs/Yr)
0.20
Standard Residential Rate 8.0 cents
0.10
High 11.7
7.1
5.9
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The MainGate SystemWAN Architecture
VHF Paging Signal
Paging
Gulf Power Company
Telephone Line
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Why is GCS good for Gulf ?

• Innovative Rate Offering (More Choice)
• Operational Benefits (Peak Shaving and Valley
  Filling)
• Customer Satisfaction
• FPSC/FEECA Rules

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GoodCents Select Program Economics

• Significant Real-Time Demand Reduction!
• Over 2 kW per subscriber per critical event
• ? 100 event-hours per year is O.K.
• Event durations of 1 to 3 hours
• These demand responses are exactly like quickly
  dispatchable capacity
• CTs or Hour-Ahead Spot Market Purchases
• 80 MW of available critical peak demand response
  will displace the need for an 80 MW bank of CTs
  or the need for 80 MW of hour ahead capacity
  purchases

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GoodCents Select Program Economics

• Load reshaping can be profit preserving
• Moving consumption from higher to lower priced
  periods reduces revenues and reduces costs but
  profits can be preserved
• Program facilitates the promotion of the most
  economically efficient electric end-use loads and
  technologies
• Off peak end-uses of electricity become
  relatively more economic sales can increase

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GoodCents Select Program Evaluation

• GCS provides other benefits too.
• Customer Choice Not Utility Control
• Enhances Customer Satisfaction
• Reduces Policing Requirements vs. Direct Load
  Control
• Produces Reliable Peak Demand Reductions
• Requires No Utility Paid Incentive
• Customers Save by Acting and Reacting
• Customers Unwilling to Change Will Not
  Participate
• GCS is Equitable
• Heaviest Electricity Users are the Target Market
• Capacity Savings Benefit All Users

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Choice, Control, Savings

• Utilizing rate and equipment menus allows
  customers choice over their energy purchases
• Provides customers with more control over their
  energy bills
• Customers want choice and control
• Customers save up to 15 annually
• Use 3.8 less energy

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Consumer Pricing Safeguards

• Medium Tier Default
• Gateway programmed not to exceed 87 hours of
  Critical Pricing Annually
• 1 hour notification prior to Critical Price being
  Implemented (Indicator Light on Tstat)

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GoodCents SELECT
The Primary Motivators
Control and Savings
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GoodCents SELECT
ARE
Timeless and Universal
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When Do We Call a Summer Critical?

• If Gulf Power interruptible load has been called
• If the RTP price for an hour exceeds a certain
  threshold OR if the daily forecast dry bulb
  temperature at the Pensacola Regional Airport is
  95 degrees Fahrenheit or above for that day, call
  critical based on consultation with System
  Control
• If there is an expectation of an annual Gulf
  Power peak demand for the day

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When Do We Call a Winter Critical?

• If Gulf Power interruptible load has been called
  
• If the RTP price for an hour exceeds a certain
  threshold OR if the daily forecast dry bulb
  temperature at the Pensacola Regional Airport is
  32 degrees Fahrenheit or below for that day, call
  critical at either hour beginning 0700 or hour
  beginning 0800 based on consultation with System
  Control
• If there is an expectation of an winter Gulf
  Power peak demand for the day

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Load Reductions

• August 2005 2 Critical Days (3 hrs.)
• Average Peak kW reduction 14MW
• February 2005 2 Critical Days (2 hrs.)
• Average Peak kW reduction 18.5MW

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Load Research Results
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Easy Set it and Forget it..
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GCS Multi Family
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Questions?? Contact Me!!!

• Brian White
• Gulf Power Company
• 850-444-6438
• BLWHITE_at_southernco.com