Reebok: Run Easy

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Reebok Run Easy

• Katy Mullis
• Meredith Johnson

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Overview of Reebok

• Owned by Adidas since 2006
• Affiliated with the NFL, the NHL, the MLB, and
  many international athletes
• Also sponsors non-athletes such as Jay-Z, Nelly,
  50 cent
• I am what I am

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Reebok Run Easy Campaign

• Run Easy
• 30 Million Media Marketing Campaign
• Launched in Spring 2007 in 14 countries and in 11
  languages
• Promotion Through Website, Posters, Billboards,
  and Television Ads

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Run Easy

• Differentiates Reebok from other shoe companies
• Goals of Campaign
• -Position Reebok so that it can fight side by
  side with Adidas
• -Re-establish company image with women

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Reactions to the Campaign

• Not a Nike Clone
• Runners Reactions
• Campaign Results

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Sources

• Adidas 2006 Annual Report
• Goruneasy.com
• Howard, Theresa. (2007, April 4). Reebok to
  run easy in its new ads. USA Today.
  http//www.usatoday.com/money/ advertising/2007-04
  -04-reebok-usat_N.htm?csp34
• Janoff, Barry. (2007, April 30). Q A Reebok
  gives Nike (and Adidas) a run for their money.
  Brandweek. http//www.brandweek.com/bw/search/arti
  cle_display.jsp?vnu_content_id1003577887
• Reebok.com
• Vinjamuri, David. (2007, June 6). Reebok run
  easy Slow is beautiful. ThirdWay Advertising
  Blog. http//www.thirdwayblog.com/reebok/reebok-r
  un-easy-advertising-campaign-is-a-smart-move-in-th
  e-shoe-wars.html
• With user-drive site, Reebok keeps pace with
  everyday runners around the world. Molecular.
  http//www.molecular.com/clients/
  case_studies/reebok.aspx
• Youtube.com