Digital Rights Management (DRM)

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Digital Rights Management(DRM)

• Matthew Forest

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Piracy
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(No Transcript)
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(No Transcript)
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Copy Protection
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Lock-out Systems

• 10NES, Hardware
• Trademark Security System (TMSS), Software
• EA
• License Model

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Media
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Music
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Consoles

• Cevat Yerli of Crytek Similar games on consoles
  sell factors of 4-5 more.

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PC
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What do consumers want?
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Quotes

• ... because if consumers are unable to obtain
  a legitimate copy without experiencing additional
  costs and/or delays, then piracy becomes a far
  more attractive option.
• http//www.tweakguides.com/Piracy 1.html
• The ideal DRM system is flexible, entirely
  transparent to the user, and ... complex ...
  to crack.
• http//computer.howstuffworks.com/drm.htm

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So now what?

• Consumers dont like DRM
• Pirates will always pirate
• Need to find some middle ground
• Minimize inconvenience
• Provide additional convenience
• Tailor solutions to specific products

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Suggestions

• For small, portable files like music or small
  videos, opt for no DRM
• For moderate files such as movies, encryption
  works (so long as 3rd parties can make players)
• For larger/domain specific media, such as games,
  minimize inconvenience of paying customers, and
  provide extra services to negate unavoidable
  inconvenience
• For Business use hardware and server based access

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Conclusions

• Piracy wont go away
• DRM is necessary, but must be handled carefully
• A well tailored DRM system can weather initial
  outcry and provide services for consumer and
  producer alike

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Questions?

• Select References
• 1up 2008. 1up.com Gabe newell says drm
  strategies are just dumb. http//www.1up.com/new
  s/gabe-newelldrm-strategies-dumb.
• CLARKE, R. 2001. Drm will beget dcrm. In Workshop
  on Digital Rights Management for the
  Web.WorldWide Web Consortium, Sophia-Antipolis,
  France. http//www.w3.org/2000/12/drm-ws/pp/xamax-
  clarke.html.
• Everiss 2008. Bruce on Games Game piracy.
  http//www.bruceongames.com/2008/04/23/game-piracy
  /.
• HowStuffWorks 2011. HowStuffWorks.com How
  digital rights management works.
  http//computer.howstuffworks.com/drm.htm.
• MANASSE, M. S. 2001. Why rights management is
  wrong (and what to do instead). In Workshop on
  Digital Rights Management for the Web. World Wide
  Web Consortium, Sophia-Antipolis, France.
  http//www.w3.org/2000/12/drm-ws/pp/compaq.html.
• Opensource 2011. Opensource.com The drm
  graveyard A brief history of digital rights
  management in music. http//opensource.com/life/11
  /11/drm-graveyard-brief-history-digital-rights-man
  agement-music.
• TweakGuides 2010. TweakGuides Pc game piracy
  examined. http//www.tweakguides.com/Piracy
  1.html.