WAC SURVEY AND STRATEGIC CONSULTING.

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Products and Services

• WAC SURVEY AND STRATEGIC CONSULTING.
• 505 Northern Boulevard
• Great Neck, NY 11021
• 516-466-7467

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WAC Survey Research Products and Services

• A-P-PTest -measures the impact of your TV
  Advertising and Product Placement efforts
• SponsorTrack-tracks the impact of event
  sponsorship and in-movie or in- program product
  placements
• EquiTrack-tracks the overall power and value
  of your brand to insure that your positioning
  strategies/marketing efforts are on-target
• CommuniTrack-tracks the overall impact and
  effectiveness of your advertising campaign to
  determine if its doing what its intended to do
• SatisfactionTrend-monitors customers
  satisfaction with your brand and provides
  critical signals indicating potential defection
• CRM PLUS-keeps you abreast of your customers
  up-to-the-minute response to your brands and
  services via ongoing online/IVR B2B surveys and
  dialogues
• OptiConcept -optimizes product concepts and
  existing brands using conjoint based
  applications
• OptiPrice -price elasticity/optimization
  measurement utilizing Discrete Choice to
  determine the best price-slotting for your
  brand
• CommuniTest-commercial and print ad
  evaluation system so sensible youll ask Why
  didnt I think of that?

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WAC Survey Research Products and Services

• WACSSCI Mystery Shopper-THE most efficient way
  to assess the effects of in-store sales,
  promotional, service and marketing tactics on the
  consumer experience
• OnlineAmerica-WACSSCIs online interviewing
  system delivers accurate data more quickly-cost
  efficiently than other systems
• OnlineInternational -now you can conduct
  online research throughout Asia, Europe, South
  America, Africa and Australia
• InboundAmerica-WACSSCIs inbound 1-800 data
  collection system more cost efficient than CATI
  excellent supplement to online data collection
• InboundEurope -WACSSCIs inbound 1-800 data
  collection system lets you conduct cost effective
  phone studies in UK, France, Spain, Germany,
  Portugal, Benelux and Eastern Europe excellent
  supplement to online data collection
• MapTest-Turns perceptual mapping into an
  evaluative tool to inform whether
  advertising/marketing programs are performing at
  intended level. Excellent adjunct to
  tracking/communications testing

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WAC Survey and Strategic Consulting WAC Survey is
among the most versatile U.S. custom,
full-service market research vendors, able to
conduct any type of custom field-through-tab, or
full service (analysis/detailed report) study

• Tracking (satisfaction, loyalty, brand, and
  advertising)
• Strategic positioning, brand equity, segmentation
  and competitive intelligence
• Advertising research effectiveness
• Web usability and interactive advertising tests
• Concept testing/optimization via conjoint,
  discrete choice and predictive modeling
  techniques
• Product testing and extended usage
• Pricing (elasticity, optimization, trade-off)
• Buzz and viral marketing measurement
• Product placement (tv, film, radio, music)
  effectiveness tests
• Name, package and logo testing
• Emotion and Personality Measurement
• Expert data collection and analysis among
  Influentials Early Adopters, Innovators, Extreme
  Brand Loyal

• Consumer and B-2-B studies
• International studies, including total capability
  to conduct full-scale, custom studies in all
  countries including China, Japan, Korea, Taiwan,
  Thailand, Indonesia, Malaysia, Singapore, Viet
  Nam, Hong Kong and The Philippines
• All data collection methodologies Online, Phone,
  IVR (1-800 ), In-person, Mail
• Custom proprietary panel development for consumer
  and B-2-B research
• Customized d-base development (e.g., customer
  d-base segmentation and 'tagging')
• Full suite of multivariate analytic tools and
  applications
• Ethnographic studies
• Mystery Shopping

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• WAC Survey and Strategic Consulting
• In addition to our versatility and comprehensive
  offering of full service market research products
  and services, what distinguishes WAC Survey from
  other custom vendors is our strategic
  'road-mapping' and prescriptive capabilities
• Our reports are detailed documents containing
  highly informed marketing and sales prescriptions
  and recommendations that are bottom-line oriented
• WAC Survey provides personalized service with
  project servicing and contact handled by
  executive level professionals rather than
  inexperienced, junior level analysts---as is the
  case with many other research vendors
• Our post-study relationships with our clients are
  consultative. We are there for you at all times
  after the study has been completed
• Principals have over 60 years combined
  professional market research experience. WAC
  Survey is now in its 20th year.
• Let WAC Survey design, implement, conduct and
  manage your next quantitative research project
  study and survey design, data collection,
  tabulations, analyses and final reporting.

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