Adaptive Server Enterprise: The e-Business Database

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Adaptive Server EnterpriseThe e-Business
Database
Sumit KunduProduct ManagerEnterprise Solutions
Divisionsumit.kundu_at_sybase.com
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Agenda
Sybase 2001 Key Initiatives ASE In The
Marketplace ASE Today Meeting e-Business
Needs Sybase Embarcadero - Making It Happen
Together Why Partner With Sybase ASE In
Partnership - Creating Value for
Customers Partnership Opportunities With ASE
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Sybase 2001 Key Initiatives
Strengthen partnerships Lead in Enterprise
Portals Extend our mobile and wireless
technologies Focus on key vertical industries
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ASE IN THE MARKETPLACE
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Sybase in Financial Services

• The financial sector leverages ASEs superior
  transaction processing technology
• Wall Street is powered by ASE
• ASE is used by almost all major firms on Wall
  Street a testimony to ASEs robustness and
  mission critical strengths
• Joint investments
• Cygnifi, a partnership between Sybase and JP
  Morgan delivers solutions for Internet
  derivatives and risk management.

• Sybase leads in Financial Services
• Over 6000 financial institutions
• 68 of the top 100 banks
• Top 75 securities firms
• Top 20 insurance companies

Sybase in Financial Services
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Public Sector
ASE is the leading database for national
security, intelligence, and logistics as well as
providing integrated solutions for welfare,
criminal justice, and transportation.
Public Sector Customers US Navy US
Intelligence Agencies OSD Criminal Justice
Corrections Agriculture Food Safety NASA NSA
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Healthcare
ASE is powering the healthcare industry,
providing data management to innovative companies
focused on supplying solutions that dominate
their markets.

• Sybases Leading Position in HealthCare
• Sybase solutions are in all of the top 5
  managed care organizations
• Over 80 healthcare partners embed Sybase
  solutions in their applications for resale
• Over 450 healthcare end user customers
  worldwide and thousands more through our
  partners!!

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Communications

• Sybase Information Management Solutions are used
  in
• All of the top 125 telecom companies worldwide
• 70 of wireless network switches
• 40 of all network switches worldwide

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ASE TODAY Meeting e-Business Needs
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High Availability

• Business need Reducing server downtime is a
  critical need for most businesses, particularly
  e-businesses (ask ebay!), while leveraging
  existing IT infrastructure.

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ASE 12.0Continuous Availability
Continuous Availability
Automatic Client Failover
Active/Active Server High Availability
Warm Standby Database Replication
Cold Standby Backup/Restore
Hardware Redundancy RAID/Mirroring
High Availability
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ASE 12.0 High AvailabilityPlatform Partnerships
Primary Server

• Close cooperation with platform vendors
• Sun - Sun Cluster
• IBM - HACMP
• HP - ServiceGuard
• Compaq - TruCluster
• Windows NT - MCS

Companion Server
Primary Server
x
Companion Server
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ASE 12.0 AvailabilityStorage Partnerships

• Quiesce Database Enables consistent backup using
  third-party solutions like EMC Time Finder and
  Network Appliances Snap Shot without shutting
  down ASE
• Key Benefits
• Leverage investments already made
• Using EMC technology workload is distributed over
  OLTP and DSS servers

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Extending HA Solution in ASE 12.5

• Enhancement to quiesce database to provide warm
  standby with EMC Time Finder
• Ongoing work with Veritas to support Veritas
  Cluster Software in ASEs innovative HA solution

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SQLJ Standard Support

• Business need Standardization of Java
  object-relational technology ensures portability
  of applications and enables further application
  development

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Java in ASEThrough Technology Partnerships

• Javasoft technology partner
• Fully integrated solution
• Support for SQLJ standards
• Key proponent of standard
• Support for
• Java Stored Procedures
• User defined functions
• Abstract data types
• JDK 1.2 support

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Support For Enterprise Java Beans

• Business Need Faster deployment of applications
  that are data centric and utilize a component
  model for development
• Support for EJB in ASE will ensure faster
  development of applications that utilize the EJB
  component model, additionally providing a secure
  and performance optimized environment

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Enterprise Java Beans Rapid e-Business
Application Development Deployment
IIOP


HTTP/S
SQL Engine
SQL SM Segment
TDS
JDBC via SM Segment
SQL Engine
EJB Engine
Adaptive Server Enterprise
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Security Services in ASE

• Business need With explosion of e-business,
  there is a critical need for security to ensure
  that only valid and trusted users are able to
  access data securely in ASE.

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Innovative e-Business Security in ASE 12.5

• Communication and Storage Security
• Link level encryption and security with SSL
  protocol to provide network security
• Row-level, storage security that provides access
  control within a table

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Dynamic Web Content Using XML Queries in ASE 12.5

• Business Need Personalize web content generation
• Solution
• Increased productivity from using a query
  language tool to dynamically access desired
  information in a XML document.
• New XML query engine in ASE that is optimized for
  store once, query many times
• Avoids custom code as schema changes
• Caching techniques to support hundreds of
  connections

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Embarcadero Sybase Making It Happen Together
Tom Grubb, VP of Marketing, Embarcadero
Technologies
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Embarcadero Technologies

• Founded in July 1993. Profitable since 1995.
• Based in San Francisco with over 270 employees.
• Award-winning product line with exceptional
  
  user loyalty.
• Diversified blue chip customer base
• 90 of Fortune 100
• Over 50,000 end-users in over 7,000 customer
  sites

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Embarcadero / Sybase Relationship

• ISV since 1993
• First product (Rapid SQL) developed for Sybase
  RDBMS
• Today, all major Embarcadero products support
  ASE, including ER/Studio, Rapid SQL and
  DBArtisan
• Share many key customers

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Database Lifecycle Management
Our goal is to promote our customers success in
each stage of designing, developing and managing
critical databases.
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Sybase Debugger Project

• Problem
• Customers inability to debug complex Transact-SQL
• Lack of robust debugger in marketplace
• Solution
• Leverage Embarcadero debugger experience

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Kickoff

• Started with Partnership
• AOL (key driver)
• Embarcadero Technologies
• Sybase
• Goal
• Drive Debugger API for ASE
• Drive specification, API testing
• Ultimately be able to debug complex procedures,
  triggers

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Implementation

• Framework for Debugger API
• Collaboration between Sybase and Embarcadero
• Sybase providing ASE expertise
• Embarcadero developing front-end GUI
• Graphical User Interface
• Windows based
• Will be available for ASE 12 and 12.5.

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Debugger GUI

• Sample GUI
• Code Window
• Variable Window
• Call Stack

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Partnership Future

• Delivery of Debugger
• Summer 2001
• Available as plug-in module
• Sybase Monitoring
• Continued AOL / Sybase / Embarcadero partnership
• New Monitoring API (ASE 12.5)
• Integration into Embarcadero Performance Center
• Provide in-depth monitoring for Sybase RDBMS

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WHY PARTNER WITH SYBASE
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Strength In Key Verticals
Financial Public Sector Health Care Communications
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Rapid Application Development
Built-In e-Business Technologies
including Integrated Java Support Integrated XML
XQL Support Enterprise Java Beans Management of
Non-Relational Data
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Scalable, Multi-Platform Support
With Sybase ASE you have a variety of platforms
available to host your database needs
including Compaq/Tru64 HP IBM Linux Sun Windows
NT/2000
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High Availability Support
Sybase ASE provides built-in access to High
Availability solutions to keep your application
running for your customers. In Data Center
Solutions Geographically Dispersed Transparent
Client Failover
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Complete Support
Training In Classroom and On Site Professional
Services Development Performance
Tuning Staff Augmentation Customer Partner
Service Support By Phone, E-mail, and
Web Available Around the Clock
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Compatibility with Industry Leading Mobile
Solutions
Complete compatibility with Sybases iAnywhere
family of products. Mobile Data Access Mobile
Replication of Information Mobile Web
Browsing Mobile Alerting We move data between
wireless devices and Sybase ASE.
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Compatibility with a Visionary Enterprise Portal
Sybase EP 2.0 is an extensible portal environment
that meets next-generation e-business
requirements, with powerful capabilities for
extending the enterprise to trading partners, and
expanding reach to mobile users. Sybase ASE
provides complete compatibility with the Sybase
Enterprise Portal (EP). As such, new
opportunities for collaboration exist for ASE
partners.
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Leverage Your Customers Investment in Legacy
Systems
ASE provides the built in connectivity
infrastructure that with Sybases connectivity
products allow you to transparently connect to
more than 25 existing Data Managers
including ADABAS
IBM DB2
IMS Informix Microsoft SQL Server
Oracle VSAM
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Were Not Out to Replace You
Most of our major competitors are in the
application business as well. We prefer to
partner. As a leading maker of Open Systems,
complementary technology is strategic to Sybase
because these technologies add value for Sybase
customers.
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Just a Few of ourvalued partners . . .
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ASE IN PARTNERSHIP Creating Value for Customers
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"We are pleased to have Sybase as a business
partner. Sybase's commitment to the alliance
demonstrates their support for providing
complementary solutions to meet the needs of
their customers. Sybase's vision of providing
information anywhere, coupled with Cyrano's
capabilities in ensuring uninterrupted e-business
are a winning combination for companies who want
to remain competitive in today's marketplace.
These are exciting times and our strong
relationship with Sybase plays favorably into our
corporate development efforts." Nils O.
Oulundsen Director, Strategic Alliances -
Worldwide Cyrano, Inc.
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"Together with Sybase, Network Appliance takes
another major step in expanding its leadership in
delivering storage and data management solutions
for enterprise, Internet, and database
environments. We are excited about this
collaboration, and look forward to mutual success
meeting our customers' needs. Mark Santora, VP
of Marketing, Network Appliance
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"By working together to create white papers,
operational guidelines, and proof's of concept
configurations, Sybase and EMC simplify customers
implementation and management of highly available
infrastructures. EMC and Sybase have been
involved in a number of joint qualification and
technical programs, in the High Availability
arena along with the recently announced 10TB data
warehouse project. Gary D. Archer Director,
Solutions Software Partners Integration EMC²
Corporation
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VERITAS Sybase are committed to providing
integrated solutions for enterprise customers.
VERITAS has released an optimized solution,
Database Edition for Sybase, that has been tested
and certified for Sybase ASE environments. Rob
ert Soderbery, Senior Director, Product
Management Veritas
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"BMC has a long-standing, close relationship with
Sybase that has resulted in solutions that help
our joint customers run their businesses faster
and more efficiently. We look forward to
continuing our partnership and are looking at new
opportunities to work together to build new
solutions that benefit our customers." Chris
Gahagan, VP and General Manager, Recovery and
Storage Management, BMC Software.
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"Erisco and Sybase have been Business partners
since 1994. We support the Adaptive Server
Enterprise product because it's the best OLTP
database in the marketplace." Bruce Kaurene,
Vice President, Erisco
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PARTNERSHIP OPPORTUNITIES
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Partnership Opportunity in XML Technology

• XML documents can be stored anywhere database,
  flat files or URL
• Query technology designed to run anywhere
  application, middleware or database because it
  is in Java
• Sybase and You Technology can be licensed for
  non-ASE use

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A Wealth of Partnership Opportunities
Joint Marketing Industry Roadshows Success
Stories Press Web Site Whitepapers Advertising
Joint Product Initiatives Bundling Branding Joi
nt Engineering Certification Early Access to
Releases Joint Feature Development
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Adaptive Server EnterpriseThe e-Business
Database
Sumit KunduProduct ManagerEnterprise Solutions
Divisionsumit.kundu_at_sybase.com