Program Overview for Destination Spas

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Program Overviewfor Destination Spas
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Opening a Doorway to Personal Wellness

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Cultivating Self-Responsibility
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Supporting Your Guests in Creating Sustainable
Lifestyle Change
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And Achieving a Higher Level of Vitality,
Health Wellbeing
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A Multi-Dimensional Whole-Person
Assessment Life-Balance Program
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Become Your GuestsWellness Solution
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The Wellness Inventory is a foundational
wellness tool.
Spas and the Global Wellness Market Stanford
Research Institute
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Benefits for Your Spa

• Enhance your guest engagement experience.
• Create personalized spa wellness programs.
• Increase utilization of services.
• Increase brand loyalty guest retention.
• Create new profit centers.

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A Whole Person Wellness Philosophy
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Three Key Concepts from Wellness Pioneer John W.
Travis, MD, MPH (Originator of Wellness Inventory)
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The Illness-Wellness Continuum

• Key Concept 1 Wellness is a process, never a
  static state.
• This model shows the relationship of the Wellness
  and Treatment Paradigms.
• Moving from the center to the left shows a
  progressively worsening state of health.
• Moving to the right of center indicates
  increasing levels of health and well-being.
• The Treatment Paradigm can only take you to the
  neutral point, where the symptoms of disease
• have been alleviated. The Wellness Paradigm,
  utilized at any point on the continuum, moves
• one towards ever higher levels of wellbeing.

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The Illness-Wellness Continuum

• Think of the continuum as a pathway. People can
  be headed in either direction.
• A person who is generally physically healthy, but
  who is always worrying about
• their health and complaining, may be to the right
  of the neutral point, but may be
• facing towards the left, in the direction of
  premature death.
• A person who is physically or mentally challenged
  may have a positive outlook and
• be cultivating love instead of fear, and
  consequently may be facing to the right, in
• the direction of high-level wellness.

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The Illness-Wellness Continuum

• Spas and the Global Wellness Market
• Synergies and Opportunities, a report
• from the Stanford Research Institute,
• utilized Dr. Travis Illness-Wellness
• Continuum as a key framing device
• for the entire report according to the
• authors. (May 2010)

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The Illness-Wellness Continuum

• Images of Dr. Travis Illness-Wellness Continuum
  are featured in two
• different sections of the report and there is a
  full page feature on Dr.
• Travis and his key contributions in founding the
  wellness movement.
• The authors adapt the Illness-Wellness
• Continuum for diagrams representing
• Opportunities for Spa in the Wellness
• Industry and the Wellness Cluster of nine
• industries comprising the wellness Market.
• The ends of the continuum are changed to
• Reactive and Proactive from Premature
• Death and High Level Wellness for the
• diagrams.
• The report, commissioned by the Global Spa
• Summit, encourages spas to embrace the
• Illness-Wellness Continuum concept.

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The Iceberg Model of Health
Key Concept 2 Illness and Health are only the
tip of an iceberg. To understand their causes
you must look below the surface.
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The Iceberg Model of Health
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The Iceberg Model of Health
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The Iceberg Model of Health
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The Wellness Energy System

• Key Concept 3 We are energy transformers. All
  our life processes, including
• health and illness depend on how we manage
  energy. Putting together a
• persons energy inputs and outputs we have the
  complete wellness energy
• system. These 12 life processes are the basis of
  the Wellness Inventory.

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What is Wellness? John W. Travis, MD, MPH

• Wellness is a choice. a decision you make to
  move toward optimal health.
• Wellness is a way of life. a lifestyle you
  design to achieve your highest
• potential for well-being.
• Wellness is a process. a developing awareness
  that there is no end point
• but that health and happiness are possible in
  each moment, here and now.
• Wellness is the integration of the body, mind,
  and spirit.the appreciation
• that everything you do, and think, and feel, and
  believe has an impact on your
• state of health.
• Wellness is the loving acceptance of yourself.

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A Central OrganizingPrinciple for Your Spa
Wellness Program
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What is the Wellness Inventory?

• The Wellness Inventory is a pioneering whole
  person assessment
• and Life-balance program designed to help people
  gain personal
• insight into their physical, emotional, mental
  and spiritual wellbeing.
• The program offers guidance and tools to
  transform this new
• awareness into lasting changes in their lives,
  and a renewed sense
• of health and wellbeing.

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How Can the Wellness Inventory Program Benefit
Your Guests?

• Assess your guests in 12 key areas of wellness
  and lifestyle.
• Determine your guests "change readiness" in each
  area.
• Create personalized wellness plans.
• Provide resources tools to support their
  wellness journey.
• Track their wellness progress in meeting their
  goals.
• Bring more balance into their lives.
• Achieve a higher level of health and wellbeing.

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How Can the Wellness Inventory Program Benefit
Your Spa?

• Bring a deeper dimension of wellness to your spa.
  
• Learn guest preferences before their visit.
• Create personalized spa programs.
• Target sales of spa services.
• Develop new profit centers.
• Deepen brand loyalty.
• Use as a marketing tool to attract new guests.
• Increase guest satisfaction and retention.

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Your Guests Experience of the Program

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Personal Assessment

• Guests are assessed in 12 key dimensions of
  wellness.

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There are 10 statements for each dimension -
120 statements total. Each statement describes
a wellness action, skill, belief, attitude or
awareness.The assessment generally takes 30-45
minutes to complete. If a guest is unable to
complete the assessment at one sitting, they can
save their results and login at a later time to
complete it.
About the Assessment

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Approach the assessment in Learning Mode,
with an attitude of mindfulness and a spirit
of self-discovery.

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The Assessment
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The Wellness Inventory is both an educational
tool and an assessment.

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Stimulating awareness of new possibilities for
change.

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Creating a Personal Wellness Action Plan

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Creating a Personal Wellness Plan

• After completing the assessment and viewing their
  scores, your client can
• choose to continue to create a Personal Wellness
  Action Plan or log off and
• return to create their plan in a later session.
• The Personal Wellness Plan enables a client to
  create 1-5 simple action steps by
• following some basic guidelines.
• A wellness coach can be very beneficial in
  creating a realistic wellness action
• steps based upon the specific areas of wellness
  the client is most motivated to
• Change (as revealed by their assessment results).
• If the client chooses to log off and create their
  plan later, they will log in to
• My Wellness Homepage where they can create
  their Personal Wellness Plan
• (highlighted on next slide), and access other
  wellness tools including My
• Wellness Journal, the Self-Study Center and the
  12 Wellness Resource Centers.

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My Wellness Home Page

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Create Wellness Action Steps
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Select Frequency of Email Reminders
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Virtual Coaching, Updating Plan, Follow Up

• Email Reminders (Virtual Coach) Your guests
  will receive their completed Wellness Action Plan
  as a regular email reminder (daily, specific days
  of the week, or weekly) at the guests
  prerogative.
• Email reminders serve to keep guests engaged in
  the wellness program even after they leave the
  spa, accountable to the commitments in their
  Wellness Action Plan, and motivated to stay
  improve their overall lifestyle and state of
  wellbeing.
• Guests can edit and update their Wellness Action
  Plan from their Personal Wellness Home Page. The
  Wellness Action Plan is dynamic and may be
  updated throughout the year to reflect their
  changing wellness and lifestyle focus.
• A wellness coach is invaluable in supporting the
  creation or revising the guests Wellness Action
  Plan throughout the year.

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Email Reminders
The email reminders are an important tool for
keeping your wellness action steps in your daily
awareness and keeping you accountable. When
coaching your clients, the email reminders are a
primary tool for helping to maintain client
accountability.
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Wellness Tools to Support Your Guests

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Tools to Support Your Guests

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My Wellness Journal
Enables guest to record daily observations and
insights and track their progress in implementing
their Wellness action steps. Guest selects one of
the twelve areas of wellness to make a journal
entry. Each entry is recorded and dated
chronologically for ease of access on future
visits. The Wellness Journal may be easily
accessed from My Wellness Homepage or from their
Email Reminders. An excellent homework tool for
your guests.
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Self-Study Center
The Self-Study Center contains expert
commentaries on the 10 wellness statements from
each of the 12 sections of the assessment (total
of 120 commentaries. Guests can read commentaries
on the specific areas of wellness in which they
currently have action steps. This enables the
guest to gain a deeper understanding of these
areas. Statements are listed within each of the
12 areas in the order of the their level of
motivation to change. An excellent tool to use as
homework for your guests.
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Self-Study Center

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Self-Study Center - Commentary

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Wellness Resource Centers

• The 12 Resource Centers have been created to
  provide helpful resources, tools and services to
  assist guests in successfully implementing their
  personal wellness plan and achieving a higher
  level of health and wellbeing.
• The Wellness Resource Centers act as your
  Wellness Solution in all 12 dimensions of
  wellness, enabling guests to access expert
  articles, exercises, books, as well as
  educational audios and DVDs.

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Wellness Resource Centers
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Wellness Resource Centers
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Wellness Resource Centers
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Wellness Resource Centers
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Customizing the 12 Resource CentersNew Revenue
Opportunities

• One of the goals of your spa is to the be your
  guests Lifelong
• Wellness Solution and to support their personal
  wellness journeys
• year-round. The 12 Wellness Resource Centers can
  be partially or fully
• customized to include your spas services,
  classes, workshops, tele-
• classes, wellness coaching, and product
  offerings.

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Supporting Your GuestsOngoing Wellness

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Supporting Guests Ongoing Wellness
The Wellness Inventory can help you monitor your
guests ongoing wellness, and to become your
guests year-round wellness solution. Use the
program to create a year-round engagement and
relationship with your spa guests and to help
them develop a deeper commitment to wellness.

• Reassess guest at 6 months and monitor their
  progress
• Wellness Coaching (Optional)
• Wellness Workshops (Optional)
• Renew guest access for an additional year(s)

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Reassessment Monitoring Progress

• Your spa guests can assess their level of
  wellness prior to their arrival
• and again at 6 months. Then, monitor their
  progress with the Test
• Comparison feature.
• By re-subscribing guests after the first year for
  an additional year, they
• will be able to reassess at 12 months and then
  again at 18 months,
• allowing you to continue your relationship and
  your spas role as their
• personal wellness solution. Guests can be renewed
  for multiple years.

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Wellness Coaching Wellness Workshops
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Wellness CoachingKey Feature of Your Wellness
Program

• A wellness coach can support your clients in
  creating a realistic personalized wellness action
  plan.
• As an additional revenue stream, you can offer
  coaching packages to maintain accountability to
  their evolving wellness action plan and support
  your clients in creating the sustainable
  lifestyle change in their personal wellness
  journey.
• Wellness coaching can be a key feature of your
  ongoing guest engagement and guest retention
  strategies.
• Coaching packages may be for 3 months, 6 months
  or a year. Individual and group coaching packages
  may be offered to suit individual budgets.

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Monthly Wellness WorkshopsOptional Feature of
Your Wellness Program

• Monthly workshops based on the 12 dimensions of
  wellness can provide your clients with year-round
  wellness education and support focused on the
  whole person. The workshops can help educate,
  motivate and provide accountability for your
  clients, while providing a key feature for your
  wellness program.

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Overview of Reporting, Marketing, Coaching
Tools
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Tools to Support Your Spa in Working with Your
Guests

• The Wellness Inventory provides reporting,
  communicating, marketing, and
• coaching, tools to support wellness coaches or
  designated spa staff in working
• with your guests on their personal wellness
  journey.
• Authorized wellness coaches or staff will have
  access to individual guest score
• reports, aggregate reports to profile trends in
  specific guest demographic
• segments as well as a suite of communication
  tools to facilitate coaching,
• education, and accountability for your guests.

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Guest Report Homepage
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Wellness Score
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Satisfaction Score
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Aggregate Reports
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Aggregate Reports Wellness Score by Single
Demographic
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Aggregate Reports Satisfaction Score by Single
Demographic
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Aggregate Reports Wellness Score Multiple
Demographics
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Training Coaching SupportCertification
Training Program Wellness Coach Network
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Wellness InventoryCertification Training

• The Wellness Inventory Certification Training
  provides in-depth personal experience and
  practical knowledge of the Wellness Inventory
  assessment and personal growth process. It also
  provides a unique coaching skill-set to maximize
  the program's effectiveness in creating change in
  your employees lives.
• The goal of the course is to create competence in
  delivering the program to individuals and in
  group and organizational settings. A staff member
  be trained or you can use our certified coaches.

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Wellness InventoryCertification Training

• The Certification Training is offered as a 14
  week class via live phone teleconference, or an
  optional 3-day weekend intensive.
• Approved by the International Coach Federation
• for 28 CCEs.
• Overview www.CertifyWellness.com
• Testimonials www.CertifyWellness.com/testimonials
  .asp

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Wellness Coach Network

• If you prefer to offer wellness coaching through
  our network of certified wellness coaches rather
  than have internal staff trained as a wellness
  coach, we can offer coaching services to your
  clients.

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Coming full circle

• The Wellness Inventorys whole person approach
  can help promote the increased health, wellbeing,
  vitality, and life balance that your guests are
  seeking.

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Endorsements for the Program

• "This pioneering program gives individuals
  personal insight into
• 12 dimensions of physical, mental, emotional,
  and spiritual wellness, and provides tools to
  transform this new awareness into lasting
  lifestyle change and a heightened sense of health
  and wellbeing.
• Larry Dossey, MD,
• Author, Healing Words

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Endorsements for the Program

• "A great time-tested tool to help people see
  where they are in life and where they want to
  go.
• Martin Rossman, MD,
• Author, The Worry Solution
• Co-founder, The Academy for Guided Imagery
• Director, Collaborative Medicine Center

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Endorsements for the Program

• "The Wellness Inventory is a powerful tool for
  health and wellness coaches and their clients.
  Coaching is all about motivation, intention and
  follow through, and the Wellness Inventory
  provides clients with invaluable feedback and the
  ability to track progress in any of the 12 areas
  of life. This tool should be part of every
  coach's tool box."
• Dr. Patrick Williams Master Certified
  Coach CEO, Institute for Life Coach Training

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Endorsements for the Program

• "While most wellness assessments tell you that
  you're too fat, you should quit smoking and get
  some exercise, Dr. Travis recognized from the
  beginning that wellness is more than losing
  weight. One of the original wellness pioneers, he
  understood over 35 years ago that the heart of
  wellness involves looking at self-limiting
  behaviors in the physical, mental, emotional, and
  spiritual areas that underlie our lifestyle."
• Dean Edell, M.D. Bestselling author, host of
  nationally syndicated radio program,
• The Dean Edell Show

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Endorsements for the Program

• "The Wellness Inventory is the fundamental
  component to our
• hospital's 7-Step Health and Wellness program.
  Dr. John Travis 12
• key dimensions of wellness create a holistic
  foundation from which our clients not only
  explore the physical, mental, emotional, and
  spiritual issues of life, but more importantly
  discover ways in which to become responsible for
  their own health."
• Patricia A. Duryea, Ph.D.
• Duryea Associates

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Endorsements for the Program

• "The Wellness Inventory is a 21st century tool
  which helps clients
• transform valuable insight into
  results-oriented action."
• Katie Hurley
• Principal, Spa Hospitality Worldwide

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For More Information

• Jim Strohecker
• President
• HealthWorld Online
• Los Angeles, CA
• 310-823-9553
• jim_at_healthy.net
• www.WellPeople.com