Conceptual Blockbusting

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Conceptual Blockbusting

• A Guide to BETTER Ideas

(John L. Adams)
Perceptual Blocks
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Conceptual blocks

• Conceptual blocks are mental walls which block
  the problem-solver from correctly perceiving a
  problem or conceiving its solution.

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Conceptual blocks (John L. Adams)

• Perceptual blocks
• Emotional blocks
• Cultural blocks
• Environmental blocks
• Intellectual blocks
• Expressive blocks

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PERCEPTUAL blocks

• Detecting what you expect (stereotyping)
• Difficulty in isolating the problem
• Tendency to delimit the problem area poorly
• Inability to see the problem from various
  viewpoints
• Saturation
• Failure to utilize all sensory inputs

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What do you see ???
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SYMPHON PAWALKRK
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1. Detecting what you expect (stereotyping)

• Perceptual Stereotyping helps complete incomplete
  data.
• BUT . . Its a handicap to perceiving new
  combinations
• Creativity involves combining disparate parts
  into a new whole.
• Stereotype is a function of providing CONTEXT
  so we can remember and categorize information.

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2. Difficulty in ISOLATING the problem

• Problems obscured by inadequate cues or
  misleading information.
• Problems are multidimensional. One may pick
  wrong facet to solve. (Mechanical Tomato Picker)

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3. Tend to DELIMIT problem area too much

• Framing a problem too narrowly.
• Imposing too many constraints on problem solution

• Cat scratching furniture
• Reduced limits leads to multidisciplinary
  considerations

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4. Inability to see the problem from various
viewpoints

• Most problems affect people other than the
  problem solver.

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5. Saturation
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Want to try some more ???
Ground Pennsylvania BO Shore Line Reading
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Parting shots ???
ECONOMY XQQQME FLUBADENCE