[e-mail]

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• tinachang_tw_at_yahoo.com.tw
• 0912 200 696
• 02-2701 8768 ext 208

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• 2002????????????????????
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• Fair ?????? Feria
• Exhibition ?????? Expositio
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• ??? International Show
• ????? National Show
• ????? Regional Show

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World's Fair EXPO?????

• ?????The Bureau International des Expositions??
  BIE ??
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Crystal Palace in London, built for WORLD EXPO
1851
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Theme for 2005 World Exposition "Nature's
wisdom"
EXPO 2005 Nature's wisdom Aichi, Japan
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• 12,500 trade shows a year
• 1.5 million full time employment,
• 10.5 billion Income tax,
• Top 10 industry

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• 673 trade shows a year
• Total revenue 10 of GDP
• Each exhibitor spend S 2,892/per day

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• 60 of world leading trade shows
• In 131 big shows
• 161,158 exhibitors(77, 183 from overseas)
• 10.09 million visitors(1.8 million from
  overseas)
• Total expenditure in ADV and PR worth 57.50
  million Euro

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Who makes money?

• Organisers (PEOs)
• Managing their own events
• Managing events for others
• Associations
• Governments
• Other PEOs
• Venues
• Service providers
• Freight forwarders
• Stand contractors

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...outside the industry?

• Travel-related
• Airlines
• Hotels
• Local services
• Retailers
• Restaurants
• Local transport services
• Taxis
• Trucking companies
• Regional economies

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Who makes the money?
Source Economic Impact of Hong Kongs
Exhibitions Industry, 2002
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How do organisers make money on exhibitions?

• Organisers
• Re-sell space
• Sell advertising
• Collect cash in advance
• Size is a key determinant of profitability
• Large shows are very profitable
• Overhead doesn't increase much as show size goes
  up
• Although largest single expense is hall rental

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How do venues make money from exhibitions?

• Venues
• Rent space to organisers
• Run catering outlets and other services
• Collect other service fees
• Telecoms
• Parking
• A big money-earner at some venues

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but there are other measures for venues

• In most places in the world, exhibition centres
  are built by local governments as part of the
  city infrastructure
• They are not necessarily required to make a
  return on investment.
• Although they are expected to pay their own
  operating costs.
• This has led to over-building in some places
• China
• USA questions over real return on investment

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How do third parties make money from exhibitions?

• Work with organisers
• Become official hotels or carriers
• Provide travel and accommodation services to
  participants
• Exhibitors
• Visitors
• Their families and friends
• Build stands
• Ship freight in and out for exhibitors

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• The situation worldwide 2002 (according to UFI,
  the global association of the exhibition
  industry)
• App. 30.000 exhibitions held around the world
• App. 3,2 million exhibitors participated in the
  exhibitions
• App. 350 million visitors came to see the events

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The profile in Asia
Source UFI/BSG 2006 report The Trade Fair
Industry in Asia
Analysis limited to major business-to-business
events only
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China Market of the future for exhibitions

• Forecasts for China say that within ten years the
  exhibition industry will belong to one of the ten
  most powerful market segments in China.
• In 2006, 61 major international exhibition
  centres are in place.
• Approximately 2,500 exhibitions take place
• Of those, 563 are significant B2B trade fairs.
• Growth rates of more than 15 are currently
  achieved.

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• Most organized by associations
• Meeting facilities provide space only, they do
  not create shows
• Most convention centers are owned by cities,
• Trade Show trade only B to B
• (closed to the public)
• Consumer Show open to the public
• B to C

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Comdex 1979-2004

• Introduction 1979 approximately 3000 attendees
• Growth 1980s through mid 1990s
• Maturity 2000 with 200,000 attendees
• Decline/Death 2003 with 125,000 attendees
• CANCELLED 2004/2005
• MediaLive bankrupt in 2003

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Consumer Electronics Show

• Absorbed Comdexs market
• Largest show in US 2006
• 110 countries
• 150,000 attendees
• 2,500 exhibitors

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International Association for Exhibition
Management

• Organized in 1928
• Represents the interests of over 3,500
  individuals tradeshow and exposition managers
  around the world.
• Mission Statement
• IAEM promotes the unique value of exhibitions and
  events and is the principal resource for those
  who plan, produce and service the industry.

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