Foods that manage weight

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Foods that manage weight

• Dr Carrie Ruxton
• Nutrition Consultant

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We have a problem
Health Survey for England, 2003
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People with BMI gt25 in UK
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Obesity rising
Numbers of overweight and obese people forecast
by Dept of Health 2006
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State-funded solutions limited

• Few patients seen by GPs
• Only 6000 dietitians in UK
• Drug therapy restricted
• Surgery heavily restricted
• All adds up to greater
• emphasis on self-help

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Weight management trends

• Emerging trends involve more than .. weight
  loss, but rather .. a moderate, easy-to-follow
  lifestyle.
• Focus is shifting towards foods and beverages
  that can be digested more slowly.
• Market growing by 3.5 per year

Datamonitor Diet Watchers 2005
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Who are the weight management consumers?

• Healthy, Moderate Lifestylers
• Trying to maintain current weight/size
• Interested in eating healthily as part of
  lifestyle
• Currently 20 of European adults
• Weight loss dieters
• Trying to lose weight
• Interested in restricting fat, sugar and calories
• Currently 30 of European adults

Datamonitor Diet Watchers 2005
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Crossover with nutraceuticals

• Capitalize on obesity concerns with weight-loss
  functional foods
• Foods and beverages with negative calories or
  other functional angles
• Foods and beverages that are low in fat, sugar
  and calories

Datamonitor Nutraceuticals 2005
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Perceived consumer interest in functional foods
beverages
Ranking
Foods that control weight 1
Energy-boosting products 2
Fortified drinks 3
Fortified foods 4
Herbal supplements 5
Beauty foods/drinks 6
Datamonitor Nutraceuticals 2005
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What we know

• More than half of adults have a weight problem
  and is increasing
• Significant of these are interested in foods
  that manage weight
• Interesting crossover with functional market
  which is growing by 3.5 annually

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What ingredients work?
What claims can be made?
What do consumers think and want?
Whats the market like?
Who has done it already?