ESC

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ChooseESC! Campaign
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Launched by eSafetyAware!
Chair FIA Foundation User organisationsAllgemeiner Deutscher Automobil-Club (ADAC) Automobile Club d'Italia (ACI)Der Österreichische Automobil-, Motorrad- und Touring Club (ÖAMTC)Fédération Internationale de l'Automobile (FIA) European BureauRACC - Reial Automòbile Club de Catalunya  IndustryEuropean Automobile Manufacturers Association (ACEA) ADAS Management ConsultingBridgestoneContinental Automotive SystemsEuropean Association of Automotive Suppliers (CLEPA)FICOSAKnibb, Gormezano Partners Knorr Bremse Robert Bosch ThatchamToyota TRW AutomotiveValeo Ygomi Public authoritiesGerman Road Safety CouncilThe Netherland's National Police Agency (KLPD)Ministry of Transport and Communications, Finland Ministry of Transport, Netherlands Norwegian National Centre on Emergency Health-Care Communication Swedish National Road Administration UK Department for Transport   OthersDEKRA ERTICO Intelligent Transport Systems and Services EuropeFundación Instituto Tecnológico para la Seguridad del Automóvil (FITSA)Institute of Communication and Computer Systems (ICCS) ITS SPAIN RoadSafeShort range Automotive Radio frequency Allocation group (SARA)     Observers The European Commission Euro NCAP eSafety Support  Applications Hyundai, ETSC, Rockingham
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Development in road traffic fatalities
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More than 4.000 lives to be saved in Europe
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ESC installation rate 2003-2006
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ESC installation rate by car segment 2003-2006
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International ESC installation rates
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US Policy on ESC
Nicole Nason, the NHTSA Administrator, believes
ESC to be the greatest life saving technology
since the seat belt and has proposed a Federal
Motor Vehicle Safety Standard (FMVSS) that will
make ESC mandatory in all US passenger cars by
model year 2012.
NHTSA estimate that ESC will only cost the
consumer 111 and would - reduce
single-vehicle crashes of passenger cars by 34
percent and single vehicle crashes of sport
utility vehicles by 59 percent - save 5.300
to 10.300 lives and prevent 168.000 to 252.000
injuries in all types of crashes annually if all
light vehicles on US roads were equipped with ESC
systems.
NHTSA has proposed a Global Technical Regulation
(GTR) at the World Forum for Harmonization of
Vehicle Regulation (UNECE WP29) based on their
FMVSS.
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What is on board today?
Acura, Honda Vehicle Stability Assist (VSA)
Alfa Romeo, Fiat, Nissan, Infiniti Vehicle
Dynamic Control (VDC) Audi, Dodge,
DaimlerChrysler, Chrysler, Fiat, Hyundai, Holden,
Honda, Jeep, Kia, Mercedes, Opel, Peugeot,
Renault, SEAT, Škoda, Suzuki, Vauxhall, VW, Saab
ESP - Electronic Stability Program Buick,
Chevrolet, GM, Pontiac, Saturn StabiliTrak BMW,
Jaguar, Land Rover, Mazda, MINI Cooper, Rover
Dynamic Stability Control (DSC) Cadillac
All-Speed Traction Control StabiliTrak
Corvette Active Handling Ferrari Controllo
Stabilita (CST) Ford AdvanceTrac and
Interactive Vehicle Dynamics (IVD) Honda
Electronic Stability Control (ESC) Lexus Vehicle
Dynamics Integrated Management (VDIM) with
Vehicle Stability Control (VSC) and Traction
Control (TRAC) systems Lincoln, Mercury
AdvanceTrak Maserati Maserati Stability Program
(MSP) Mitsubishi Active Skid and Traction
Control Oldsmobile Precision Control System
(PCS) Porsche Porsche Stability Management
(PSM) Subaru Vehicle Dynamics Control Systems
(VDCS) Toyota Vehicle Dynamics Integrated
Management (VDIM) with Vehicle Stability Control
(VSC) Volvo Dynamic Stability and Traction
Control (DSTC)
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Correct description on how ESP works
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• ChooseESC Activities
• Defining campaign strategies
• Production of information material
• Production of videos
• Creation of website
• Launch of campaign in cooperation with Euro NCAP
  and the European Commission
• ESC demonstration events

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• ChooseESC! Launch event 8 May
• Workshop - bringing ESC to market
• - Presentations from Europe, US, Australia, and
  Canada
• Test drives
• - Double lane change
• - Slalom
• - NHTSA test
• Launch of Euro NCAP availability study

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Test drives at the launch event
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• Future eSafetyAware! activities
• ESC events throughout Europe
• - France
• - Greece
• - UK
• - etc.
• Demonstration event for heavy duty vehicles
• Making ChooseESC! part of advertising
• Define future structure and activities/technologie
  s for eSafetyAware!

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More information
www.eSafetyAware.eu www.ChooseESC.eu