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Title: pnhsieh@ntu.edu.tw

1
?????
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???
?????????????
pnhsieh_at_ntu.edu.tw
http//www.lis.ntu.edu.tw/pnhsieh/
2006?5?10?

2
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Q A

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Q A

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8
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12-15??
Conference/Seminar talks
??!
??10?????
??2-3???
30??
Conference talks
??20?????
??3-5???
60??
Invited talks
??50?????
??4-6???

9
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Audience ??
Purpose ??
Action ??
Tone ??
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10
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Experts
??????(introductory material)
?????????(ex interesting results)
Novices
?????????,?????????
80?????????(introductory)
Mixed
Impossible Im possible
60?????????(introductory)

11
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?? vs. ??
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?????(NB)
XP?????(?????)
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Googling
filetypeppt
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PubMed/Medline
ProQuest ABI/Inform
Google Scholar, Scirus

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scientific presentation filetypeppt
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????

???(persuasive)
16????
?1???
?2?????(I have a Dream)
???????4???1 ??2 ??1
?15?????(To be or not to be)
?16???
???(instructional)
???/???(informative)

21
???????

????
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KISS
????

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??????KISS

Keep It Simple, Stupid
????????
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????????KISS (Keep It Simple and
Stupid)?????????????????,?????,?????,?????????????
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24
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KISS Keep It Simple, Stupid
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25
???????

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??30?
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??1??

KISS Keep It Simple, Stupid
26
?????????? EQUINOX

?????????????????????(Percentage of the
population reached by electronic library
services)
??
?????????????????????????,????????????????
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??
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A????????????????????????
B?????????
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???????????0?100???????????????????????
????????,?????????????????????????????????????????
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???????ELS??????????(PI2)
?????(PI14)
?????????????ELS???????(PI12)
??????????(ISO 11620)?

????word?
27
????PDF?
28
????PDF?
29
Alt Tag??SE????
?
30
Claude Shannon

The Father of Modern Information Theory
Published aA Mathematical Theory of
Communication in 1948 Before Shannon, it was
commonly believed that the only way of achieving
arbitrarily small probability of error in a
communication channel was to reduce the
transmission rate to zero. All this changed in
1948 with the publication of A Mathematical
Theory of Communication, where Shannon
characterized a channel by a single parameter
the channel capacity, and showed that it was
possible to transmit information at any rate
below capacity with an arbitrarily small
probability of error. His method of proof was to
show the existence of a single good code by
averaging over all possible codes. His paper
established fundamental limits on the efficiency
of communication over noisy channels, and
presented the challenge of finding families of
codes that achieve capacity. The method of random
coding does not produce an explicit example of a
good code, and in fact it has taken fifty years
for coding theorists to discover codes that come
close to these fundamental limits on telephone
line channels.
Created the idea that all information could be
represented using 1s and 0s. Called these
fundamental units BITS.
Created the concept data transmission in BITS per
second.
Won a Nobel prize for his masters thesis in
1936, titled, A Symbolic Analysis of Relay and
Switching Circuits, it provided mathematical
techniques for building a network of switches and
relays to realize a specific logical function,
such as a combination lock.
Created the idea that all information could be
represented using 1s and 0s. Called these
fundamental units BITS.

??????
31
Claude Shannon

The Father of Modern Information Theory
1948 Published A Mathematical Theory of
Communication
Created the idea that all information could be
represented using 1s and 0s. Called these
fundamental units BITS.
Won a Nobel prize for his masters thesis in
1936, titled, A Symbolic Analysis of Relay and
Switching Circuits

?
32
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Bookman Old style, Comic
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Roman)

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40
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42
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43
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44
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48
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49
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50
????????(Radio Frequency Identification, RFID )

????22
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51
RFID

????????(Radio Frequency Identification)
????22
??????
????????Radio Frequency Identification
????22
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52
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COD(cause of death)???? MOD(manner of
death)????
53
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54
(No Transcript)
55
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56
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57
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58
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59
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Simple ??
Audience-specific ????
Visual attractive ????
Economic ??

60
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61
?????
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??? ?? ?? ???? ????
??? 165432 123456 122478 56789
??? 5432 112345 100 1567
??? 1234567 134567 312345 2012345
?? 34567890 1234567 2345678 1988888
?? 44 17 17 38
62
?????
????? ??? ??? ??? ?? ??
???? 165,432 5,432 1,234,567 34,567,890 44
???? 123,456 112,345 134,567 1,234,567 17
???? 122,478 100 312,345 2,345,678 17
???? 56,789 1,567 2,012,345 1,988,888 38
63
?????

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?12,345,678
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64
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65
?????
?1 ?????????????? ?1 ?????????????? ?1 ??????????????
?? ??? ???
?? 3,465 31,754
?? 3,852 39,952
?? 17,092 64,286
?? 24,409 135,992
66
??-??
?????????
??3.1 ?????????????? ??3.1 ?????????????? ??3.1 ?????????????? ??3.1 ?????????????? ??3.1 ?????????????? ??3.1 ?????????????? ??3.1 ?????????????? ??3.1 ??????????????
??? ??? ??? ??? ??? ???
??? ??? ??? ??? ??? ??? ???
? X X X X X X
? X X X X X X
? X X X X X X
67
??-??
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??3.2?????????????? ??3.2?????????????? ??3.2?????????????? ??3.2?????????????? ??3.2?????????????? ??3.2?????????????? ??3.2?????????????? ??3.2?????????????? ??3.2??????????????
??? ??? ??? ??? ??? ???
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? X X X X X X
? X X X X X X
? X X X X X X
68
?????(Frequency table)
????????????? ????????????? ????????????? ?????????????
?????? ?? ?? ???
?? 116 43.8 43.8
?? 67 25.3 25.3
?????? 34 12.8 12.8
???????????? 22 8.3 8.3
??? 13 4.9 4.9
??????? 7 2.6 2.6
??????????? 4 1.5 1.5
?????????? 1 0.4 0.4
???????????? 1 0.4 0.4
?N265
69
?????(Demographic table)
70
??????(ANOVA tables)
71
Eliminating non-value-adding steps
?????? ?????? ??/??
???? ????? ???????? ????? ?????? ???? ?????? ????? ????? ?????????????????????????
???? ???? ????
?
72
Eliminating non-value-adding steps
?????? ?????? ??/??
???? ????? ???????? ????? ?????? ???? ????? ?????? ????? ???? ????
???? ???? ????
73
?????

2. ?????????

74
?????

2. ?????????

75
???????

?????????????5???
?????????????
??????12??????,???????
?????????
?????????????????
?????100

76
???????
77
???????
78
Parents Underestimate Their Influence

Teens Who Most Influences Your Decisions About
Sex?

Parents Who Most Influences Teens Decisions
About Sex?

?
Parents
Friends
With One Voice 2003 Parents Underestimate Their
Influence
79
????

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???????
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?????
???????
??????????????????
????????
APA Style
.

80
?????????
????Broadbent, M. (1998, May). The phenomenon of
knowledge management What does it mean to the
information profession? Retrieved January 20,
2006, from http//www.sla.org/pubs/serial/io/1998
/may98/broadben.html
81
????
82
???????