TIME PACING: COMPETING IN MARKETS THAT WON

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TIME PACING COMPETING IN MARKETS THAT WONT
STAND STILL

• TIME PACING a strategy for competing in
  fast-changing , unpredictable markets by
  scheduling change in predictable time intervals
• e.g., Intel gtgt builds factories two years in
  advance of demand
• may be used by small or large companies,
  high-tech or low-tech companies
• gtgtgtgtImportant in markets that wont stand still

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TIME PACING...

• Time Pacing Vs. Event Pacing
• Event Pacinggtgt more traditional responding to
  events, seasons, etc. more reactive and often
  erratic strategy
• Time Pacinggtgt more creative and proactive
• gtgtgtimportant psychological impact within
  corporation

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TIME PACING...

• Two critical, but often neglected processes
  essential for success in changing markets
• 1. MANAGING TRANSITIONS
• often ignored involves executing and integrating
  changes into the company
• particularly important in fast-changing markets
• the best transitions help managers to learn,
  reflect, change direction, and accomplish other
  goals
• transition processes vary from company to company

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TIME PACING...

• 2. MANAGING RHYTHMS
• rhythms help people plan ahead and synchronize
  their lives. 3-Mgtgt 30 of revenues must come
  from new products
• Must be aligned with the right rhythm of the
  marketplace
• Often very rapid, only some companies will be
  able to keep that pace it is important to choose
  a manageable pace

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TIME PACING...

• Change by itself does not guarantee success
• Constant change may not be what is needed for
  success
• sometimes you need to stop and wait for the right
  moment time pacing should reflect such
  realities as well