Medical Tourism

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MEDICAL TOURISM Dr. Sanjiv Malik, Chief
Executive Max Health Care
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Medical Travel

• People traveling across borders for healthcare
  needs
• Only ambulatory care can be really linked to
  tourism.
• Tourism is recreation linked . Is health
  recreation linked ??
• Serious ailments e.g Heart Surgery , Joint
  replacements etc which can be treated in Indian
  Hospitals without any waiting can not be linked
  with Tourism

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Concept of Medical Tourism / Treatment for
Foreign Patients
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Historical Perspective
Neolithic Bronze Age
Mineral Hot Spring visits
Middle Ages
Thermal Springs
16th century
Fountain of Youth
17th/18th century
Spa
19th century
Sea Mountain Air (TB sanitarium)
20th century
Health Farms or Fat Farms
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Healthcare Business
Facts Figures

• Worlds largest after retailing
• Global healthcare revenue US 2.8 trillion
• Indias healthcare industry worth US 17 billion
  to grow by 13 per annum for next 6 years
• In 2004,India treated 1.8 Lac patients.This is to
  grow substantially at the rate 25-30 in 2005

Contd..
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Healthcare Business
Facts Figures

• Medical tourism could account for 3-5 of the
  total healthcare delivery market.
• India is rated amongst the worlds must see top
  ten destination by Conde Naste (international
  magazine)
• A study by CII Mckinsey estimates that country
  could earn 5000-10,000 crore by 2012
• Health procedures across world show 200-800 cost
  difference

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Issues for Treatment in Different Countries

• SAARC , AFRICAS, MIDDLE EAST
• No advance care available e.g Afghanistan , Nepal
  and Bangladesh etc
• Limited specialized care
• WEST
• Long waiting - UK
• Insurance unaffordable leading to semi insured
  and uninsured population - US
• Private hospitals very expensive

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Advantage India (Core Competencies)
First World Treatment at Third World Costs

• Quality
• Large pool of doctors, nurses paramedics
• Strength - Over 650,000 doctors
• - Highly skilled experts, and
• - Possess English speaking skills
• Comfort Level
• NRI doctors recognized as amongst best in adopted
  countries (First World)
• Usage of English
• Indian Nurses increasingly getting international
  exposure

Contd..
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Advantage India (Core Competencies)
First World Treatment at Third World Costs

• Value Proposition
• Quality medical services at 1/10th costs
• Complicated surgical procedures possible at
  1/10th the cost
• Increase in use of Computerized Hospital
  Information Systems
• Software technologists facilitating tech
  revolution in
• healthcare
• State-of-the-art medical establishments of great
  repute

Contd
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Comparative Analysis in USD
Procedure US UK Burmungrad Bangkok Max Healthcare Raffles Singapore
Angioplasty 30000 21000-27000 4000 - 5000 4000 - 5000 5000
Angiography 2500 - 3000 2000 1100 400 800
Hip replacement 19000 13000-16000 6000 6600
Knee replacement 27000-32000 16000-18000 6000 6000
CABG 30000 6400 9600
Lasik 2250-2900 750 400

(Note all costs in us)
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Advantage India (Core Competencies)
First World Treatment at Third World Costs

• Lower Medication cost
• Strong Pharma Sector and gaining world
  recognition
• Fast emerging as major Drug RD Center
• Strong Generic drugs business
• Low cost of drug development in India
• No waiting
• Tourist Interest
• 5000 year old civilization
• Renowned for Historical, Cultural and Religious
  diversity
• Diverse geographical landmarks vast coastline
• Traditional arts and crafts
• Vibrant democracy Freedom for citizens
  empowered women population

Contd..
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Advantage India (Core Competencies)
First World Treatment at Third World Costs

• Alternative Medicine Proposition
• Ancient Ayurvedic stream of medicines
• Rejuvenation alternatives Keralas health
  retreats
• Naturopathy and Yoga

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Changing Consumer Patterns

• Increased visibility ease of access to leading
  hospitals, doctors and surgeons who post their
  skills specialties, pricing etc on websites has
  made available a wide choice of treatment to the
  overseas patients
• Media is showcasing Indias ability to treat
  overseas patients in a comparable environment

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Insurance

• India proactively talking to Foreign Insurance
  companies to treat their beneficiaries in India
• Cashless benefits
• Hassle Free

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CONCERNS
Consumers Point of View
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Industry Issues
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PATH FORWARD (Strategy Imperative)
APEX BODY

SUCCESS
POTENTIAL
IMPROVEMENTS
GOVERNMENT INDUSTRY HAND-HOLDING A MUST
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PATH FORWARD (Potential Improvements)
FUTURE FOCUS
POTENTIAL
Uniform Medical Education Standards
Industry Accreditation Standards
Mandatory Accreditation of all Colleges Hospitals
Target-oriented Infrastructure Investment
More Medical, Nursing colleges and Hospitals
Regulatory Bodies with Teeth
Government soft loan to Private Players
Tax Holiday Further Duty Roll Back
Apex Industry body under Union List
Greater Industry Govt. Interaction
Medical Insurance Reforms
Seamless Single-Window Facility to Tourists
Govt. sell India as Medical Tourism Destination
Doctors Paramedics
Expertise Recognized
Cost Advantage
Language Skills
Vibrant Industries
IT Strength
Management Skills
Pharmaceutical Industry
Tourism Potential
Service Industry Mindset
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PATH FORWARD (For Success)
SPIN-OFF
REALIZED POTENTIAL
INDIA EMERGES AS MAJOR MEDICAL TOURISM
DESTINATION
GDP Growth
Employment in Healthcare Sector
Employment in Tourism Industry
Overall Growth in Commerce
Reversal Arrest of Brain Drain
Stimulus to Pharmaceuticals Industry
Growth in Insurance Industry
Better medical facilities for larger population
Catalyzes India to the Club of Global Leaders
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Summary
Opportunity India Opportunity Max Others Need
to Tap
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Thank You