Southern New Hampshire Health System

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• Southern New Hampshire Health System
• Southern New Hampshire Medical Center
• 188 bed acute care community hospital
• 2/3 market share in southern NH area
• Foundation Medical Partners
• Physician arm of The Health System
  
• Over 150 providers, 45 practices

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• Marketing Strategy Questions
• Is the potential incidence of diabetes in our PSA
  reflected in our patient volumes?
• Are the admissions largely from our Joslin
  Affiliate?
• Are patients being admitted with diabetes
  diagnoses?

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• Answers
• Yes
• No
• No

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• Conclusions
• Lack of diabetes screening in the area practices,
• Patients not being identified as pre-diabetes or
  early stage diabetes in the doctors offices,
• Joslin not integral part of the diabetes system
  of care.

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• Public Audience Core Messages
• Diabetes can be a matter of life and death,
• Talk to your doctor about getting screened, even
  if you have no symptoms,
• Joslin Diabetes Center affiliate at Southern New
  Hampshire Medical Center is your resource for
  diabetes management.

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• Provider Audience
• Letter to all area PCPs from Joslin Affiliate
  Medical Director, Dr. Rob Silver.
• Meetings with individual PCPs.
• Joslin updates delivered to the Family Practice
  and Internal Medicine staff meetings.
• More ideas?