How to win friends and grow your organization!

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How to win friends and grow your organization!

• What would Dale Carnegie do on Facebook?

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Paul BurtnessWeb Site CoordinatorPublic
Information Dept., Anoka County
Jennifer FinkMarketing and Visitor Services
ManagerParks and Recreation Dept., Anoka County
Martha WeaverPublic Information ManagerAnoka
County
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Dale Carnegie
Changed his name to Carnegie,rented Carnegie
Hall for a lecture
Debater, orator, traveling salesman, taught
public speaking classes, author
Dale Carnegie Training
Success comes not from technical know-howbut
from people skills
Dale Carnagey
( 1888 1955 )
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Arouse in the other person an eager want.
Become genuinely interested in other people.
Remember that a persons name is, to that
person,the sweetest and most important soundin
any language.
Dale Carnegie
Be a good listener. Encourage others totalk
about themselves.
How to Win Friends and Influence
Peoplepublished in 193715 million copies to date
Talk in terms of the other persons interests.
Make the other person feel important and do it
sincerely.
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Anoka County Social Media

• Facebook
• Twitter
• YouTube
• Mobile Websites
• Mobile Marketing
• Group Buying Promotions
• Web, Email, Traditional Media

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Who We Are Anoka County

• Anoka County Parks
• Bunker Beach Water Park
• Chomonix Golf Course

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www.facebook.com/bunkerbeach (5,420 likes)
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YouTube Channel www.youtube.com/anokacountymn
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Visit Bunker Beach on your smartphone
m.BunkerBeach.com
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Arouse in the other person an eager want.
Become genuinely interested in other people.
Remember that a persons name is, to that
person,the sweetest and most important soundin
any language.
Be a good listener. Encourage others totalk
about themselves.
Talk in terms of the other persons interests.
Make the other person feel important and do it
sincerely.
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Twitter.com/AnokaCounty 1,302 followers
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Who We Are - Anoka County

• North metro, 4th largest county, 325K pop.
• 2nd lowest taxes in the metro area
• Urban south, rural north
• About to break ground on a fiber broadband
  network to bring expanded connectivity across the
  county, funded by a 13.4 million grant from the
  American Recovery and Reinvestment Act (ARRA)

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Twitter

• Autofeed from Facebook
• Retweets
• Relationship to media
• Who is following is more important than how many

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Policies in Place
Establish clear authority over social media
Require clear purpose
Process for request and approval
Assess ability and commitment
Monitor closely
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In Summary

• Use what you know about your audience to attract
  and keep the right kind of friends for your
  social media efforts.
• Blend traditional marketing/communications
  strategies with the new and unique tools of
  social media.
• Be proactive in developing policies and
  guidelines for your organizations efforts in
  social media.

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Resources

• SMUG Social Media University,
  Globalhttp//social-media-university-global.org/
• Mayo Clinic Social Media Centerhttp//socialmedia
  .mayoclinic.org/
• Social Media Revolution videohttp//www.youtube.c
  om/watch?vlFZ0z5Fm-Ng
• Social Media Policieshttp//www.socialmediagovern
  ance.com/

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Thank You!
Paul BurtnessWeb Site CoordinatorPublic
Information Dept., Anoka Countypaul.burtness_at_co.a
noka.mn.us
Jennifer FinkMarketing and Visitor Services
ManagerParks and Recreation Dept., Anoka
Countyjennifer.fink_at_co.anoka.mn.us
Martha WeaverPublic Information ManagerPublic
Information Dept., Anoka Countymartha.weaver_at_co.a
noka.mn.us
www.AnokaCounty.us www.AnokaCountyParks.com www.Bu
nkerBeach.com www.ChomonixGolf.com
www.facebook.com/bunkerbeach www.facebook.com/war
gonaturecenter www.youtube.com/anokacountymn www.t
witter.com/anokacounty www.twitter.com/anokacounty
park www.twitter.com/anokacountyhwy www.twitter.co
m/anokacolibrary