1. I will not waste your time.

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The Six Signals All Audiences Want to Hear

• 1. I will not waste your time.
• 2. I know who you are.
• 3. I am well organized.
• 4. I know my subject.
• 5. Here is my most important point.
• 6. I am finished.

Source Ed Wohlmuth, "The Overnight Guide to
Public Speaking," Running Press, (1990) p. 38
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The ability to express an idea is well neigh as
important as the idea itself.
- Bernard Baruch
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Words from Webster

• EFFECTIVE (adj) - Producing a decided, decisive
  or desired effect.

Source Websters New Collegiate Dictionary,
G.C Merriam Company, (1981)
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TheDeckerGrid
Point ofView
Benefits
ActionSteps
Listeners
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There is no one right way
Facilitative Leadership Axiom
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The Modern Standardfor the Effective Communicator
You are expected to be

• Relaxed
• Informal
• Crisp
• Entertaining

TV
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You Are the Message
Believability The eyes have it Behold the
body Sheer energy Self sabotage
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I can correct 15 communication techniques with
one ounce of energy. It is that fundamental to
success.
- Roger Ailes
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If you have no energy, you have no audience.
Roger Ailes
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• Take your subject
• seriously
• and yourself
• lightly.

- Author Unknown
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Dont be upstaged by your props
- Jay Marshall Dean of American Magicians
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Why Use Visual Aids?
Recall in 3 hrs.
Recall in 3 days

• Telling (alone)
• Showing (alone)
• Both Together

70 72 85
10 20 65
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Visual Aids

• Overhead projection
•   Multimedia (Computer projection)
• 35 mm slide projection
• Whiteboard
• Flip chart or posterboard
• Samples models
• Handouts

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Suislide

• IT IS DIFFICULT TO READ ALL CAPITALS. Upper and
  lower case is easier to read.

Sans serif fonts (e.g., Arial) are recommended
for visuals Serif fonts (e.g., Times) are best
for small type on the printed page.
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Samples Models
Advantages

• Effective for opening grabs attention
• Showing the actual object is great

Disadvantages
Limited visibility Distracting if passed
around
Consider supplementing with drawings
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Overhead Projection
Advantages

• Room is lighted easy to connect with audience
  and visuals
• Easy to alter presentation on the fly
• Informal (sometimes an advantage)

Disadvantages
Less "professional" in formal settings
Limited visibility for large audiences
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Multimedia (Computer Projection)
Advantages

• Has a high tech/leading edge image
• Easy to update and modify
• Can bring in animation, video clips, sound
  effects

Disadvantages
Presentation is locked little flexibility
Room is semi-dark hard to connect Equipment
problems always looming
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Flip Chart or Posterboard (prepared in advance)
Advantages

• Concrete object - here and now
• Great on television

Disadvantages
(Almost) need to have an artist draw it Small
audiences only
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Whiteboard
Advantages

• Watch it being created
• Great for carefully rehearsed "impromptu" talk

Disadvantages
Appears unprepared Slow to watch it being
written
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Handouts in Advance
Advantages

• They can take notes during presentation

Disadvantages
Audience gets ahead of you
Rule In advance only for educational seminars
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Visual Aids Rule

• Design visual aids for the EYE

(The ear cant see them)
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The Setting and You

• You "own the room" for your presentation

Props   Lights
Visual aids Furniture
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Rocket Ship Analogy
A presentation has two components

• H Your message is the payload
• H Your delivery system puts the payload into orbit

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Recommended Books
Roger Ailes, You Are the Message, Doubleday
Currency, (1988), ISBN 0-385-26542-5, 12.50
Bert Decker, Youve Got To Be Believed To Be
Heard, St. Martins, (1993), ISBN 0-312-099-495,
12.95 Ron Hoff, I Can See You Naked,
Andrews McMeel, (1992), ISBN 0-8362-8000-8,
8.95 Tony Jeary, Inspire Any Audience,
Trophy Publishing, ISBN 1-883454-0707 (1996),
14.95