What Should a Business Plan Look Like?

1
What Should a Business Plan Look Like?

• A Guide to Creating Your Own Business Plan!
• Instructor Name

2
Why?

• Objectivity
• Effective Management
• Communicate Your Vision

3
Cover Page

• Business Name and Address
• Your Name and Address
• Logo of Your Business
• Do not copy another business logo!

4
Statement of Purpose

• What your business does
• Why does it function?

5
Table of Contents

• Outline of the different sections in your
  business plan
• Page numbers!

6
Description of Business

• Business Form (sole proprietor, partnership,
  etc)
• Type of business
• Product or service
• Industry Trends

7
Competition

• Who are your direct and indirect competitors in
  your area?
• How are their businesses doing?
• What can you learn from them?
• What are their strengths and weaknesses?

8
Product/Service

• What (product or service) are you selling?
• Which products/services are in demand?
• What is different about your product?
• How much will you keep in stock?

9
Business Location

• How much space you will have?
• Is it easily accessible/advertised?
• Any market or demographic shifts?
• Detailed description!

10
Marketing

• How will you market your product?
• Where?
• Will you use an outside marketing firm?

11
Personnel

• How many employees will you hire?
• How will you hire?
• What are your training plans
• What will your management structure look like?
• Salaries, benefits, insurance?

12
Are You Ready To Swim With the Sharks?

• Enjoy the first step in becoming a business
  owner!
• Lets get started on
• your business plan!