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• (? add local host info see notes)

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What is literacy?

• Literacy is the ability to understand and use
  printed information in daily activities at home,
  at work, and in the community

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People with literacy skills

• have more choices about their lives, and more
  control over those choices
• are more likely to lead healthier lives, earn
  more money and help their children be the best
  they can be

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What do literacy skills do?

• Literacy skills help people
• - find information
• - set goals
• - work with others
• - solve problems
• - make decisions

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What do you know about literacy?

• What can you do with literacy skills?
• If you did not have literacy skills, how do you
  think it would affect you in your everyday life?

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Literacy skills mean you can

• Read to your child
• Write a grocery list
• Apply for a job
• Find a street
• Order from a menu
• Use a bank machine
• Travel

• Read your birthday card
• Follow a recipe
• Apply for a license
• Help with school work
• Write a love letter

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Why is it important to promote literacy in
Ontario?

• In Ontario, over 20 of adults do not have basic
  literacy skills
• An additional 24 can not read well enough to
  carry out daily tasks or find and keep jobs

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Why is literacy important in our community?

• ? (See notes)

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A Personal Journey

• ? (See notes)

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Did you know?Literacy touches work!

• Literacy levels affect the kind of jobs people
  find, how much they earn and how easy it is for
  them to upgrade their work skills

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Did you know?Literacy touches families!

• Parents use literacy skills to help their
  children learn at home and to help them do well
  at school

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Did you know?Literacy touches health!

• People need literacy skills to
• Read a prescription
• Understand what a doctor or nurse tells them
• Understand why exercise, diet, eating well and
  not smoking is important

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Did you know?Literacy touches crime!

• On average, offenders have lower literacy skills
  than the general population

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The Campaign
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Just the Facts...

• Three pilot Ontario communities - Hamilton,
  Sarnia/Lambton, and Timmins.
• February 17-24, 2003
• This years Campaign is an extension of the
  Ontario Literacy Coalitions TV and radio
  Campaign What Did You Learn Today?

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Purpose of the Campaign

• The Campaign encourages everyone in the community
  to
• Learn something about literacy
• Teach someone something about literacy
• Care enough to tell somebody about a literacy
  program in our community

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The Campaign Challenge

• Improve the understanding in this community of
  the importance of literacy skills
• How did you use your literacy skills today?

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Events of the Campaign

• Watch for these events!

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How can your organization get involved in the
Campaign?

• Display information
• Host a presentation
• Issue a campaign challenge
• Offer a prize for ballot winners
• Be part of the launch

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About Us
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Literacy Programs
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About the OLC

• We are partnering with the Ontario Literacy
  Coalition (OLC) on this campaign
• The OLC is a provincial organization that
  supports all levels of literacy in Ontario
• It is made up of literacy programs and networks,
  individuals, and other organizations interested
  in literacy
• www.on.literacy.ca.

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Thank you

• We gratefully acknowledge the funders of this
  Campaign
• Human Resources Development Canada, National
  Literacy Secretariat
• Ontario Ministry of Training Colleges and
  Universities

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One week is not enough!

• Keeping the momentum going
• What can you do to support literacy in our
  community?