Group Design Movement Investigation

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Group Design Movement Investigation
Your Task To work in a team to investigate
Avant-Garde and the impact of this movement on
product design Deliverables All students must
produce a product analysis. All students must
produce a specification You must choose a range
of household objects and re-design them in the
style of your movement. You must then present
your ideas in the form of a Third Angle
Orthographic drawing. You will then gather your
team together and give a short 3 5 minute
presentation on the movement, what it is, what
impact it has had on the design world. Then how
your designs have been influenced. Scan in all
third angle drawings so that you can use them in
your presentations.
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Avant-Garde Design Movement

• Tasks to be completed..
• Analyse the information provided on the design
  movement.
• Conduct a product analysis and create a
  specification
• Using this information and the design movement
  information redesign your product 2 design
  ideas
• Draw one of these in isometric / orthographic
  projection

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Third Angle Orthographic Projection
These lines must be light. These are the
Construction lines
Isometric View
Orthographic Projection is a way of drawing an
object from different directions. Usually a
front, side and plan view are drawn so that a
person looking at the drawing can see all the
important sides. Orthographic drawings are useful
especially when a design has been developed to a
stage whereby it is almost ready to manufacture.
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Third Angle Orthographic Projection
Complete the third angle projection below and
draw the isometric version of it
Isometric View
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Third Angle Orthographic Projection Draw the
object here in third angle orthographic projection
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Third Angle Orthographic Projection Draw the
object here in isometric view
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Design Process (Design Movements, Product
analysis reverse specification, Ideas,
Isometric)
Art Deco an international decorative style that
emerged in Paris in the 1920s. This movement
took over from Art Nouveau, which with its
ahistorical bearing looked to natural forms. Art
Deco drew its influence from many sources
including Tribal Art, Surrealism, Futurism,
Constructivism, geometric abstraction, popular
culture and modern movement. Art Deco relies on
private patronage most notably from Paul Poiret
and Jacques Doucet, this was a relatively short
lived style. The term Art Deco derived from an
exhibition held in Paris in 1925 called,
Exposition Internationale des Arts Decoratifs et
Industriels Modernes.
Art Deco influenced many British designers and
non more so than William van Alens Chrysler
Building (left). In Britain, the Art Deco style
was more subdued than elsewhere and was subtly
expressed in the architecture and product design
of Wells Coates
A material called Bakelite is used as a
thermoplastic to create kitsch objects very
common in Art Deco designs. During the 1980s Art
Deco made a comeback in the work of Robert
Venturi, Hans Hollein and Charles Jencks
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Product Analysis Product analysis is probably
the most useful research you can undertake. It
involves looking carefully at a product, taking
it apart (or imagining taking it apart) and
working out how it was made
You are expected to consider the wider
implications of designing and manufacturing. Can
the product be recycled? What does its life cycle
look like? What has been the effect of this
product on our lifestyles? Is a particular group
of people excluded from using the product?
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Specification Your specification should provide
a detailed description of what the product is to
be. It should reflect information found in your
research and a third party should be able to use
your specification to start to plan and develop
ideas which would result in a final product.
Important criteria to consider Target Market,
Function, Size, Weight, Durability, Aesthetics,
Materials, Safety, Cost, Environmental Issues,
Manufacture, Packaging
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Initial Ideas x 2 You are to take the
information in your specification, the product
analysis, the design movement and redesign the
product on the front sheet
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Third Angle Orthographic view of the chosen idea
3rd Angle Projection Symbol
Appropriate sizes must be included on this
diagram, all relevant detail, and must adhere to
the Third Angle Standards