Chapter XV Wholesaling Management

1
Chapter XVWholesalingManagement

• By
• Aj-Kulachatr Chatrakul Na Ayudhaya
• Marketing Department
• Business Administration Faculty
• Payap University Chiang-Mai Thailand

2
Functional Area of Wholesaling

• Local Wholesaler
• ????????????????????? ???????????????????????
  ??????????? ????????????????????????????
  ????????????????????????????????? ???? ???????
  ????????????? ???????????????????????????????
• National Wholesaler
• ????????????????????? ???????????????????
  ??????????????? ????????????????
  ???????????????????????????? ???????????????
  Local Wholesaler ????????????????????????????

3
??????????????????????????????

• ????????????????????????????????
• ????????????????????????????????????? ??????
• ?????????????????????????????????????????????????
  
• ??????????????????????????????????????????????????
  ?????
• ????????????????????????????????????????????????
• ??????????????????????????????????????????????????
  ????

4
Services of Wholesaling Business

• Anticipating Customers needs, Buying , Assorting
  and Communicating
• Selling and Promotion
• Financing
• Storage
• Breaking Bulk and Cross Docking
• Transportation
• Risk Taking

5
Wholesaling Activities

• Trade Fairs
• ?????????????????????????????????????????
  ??????????????????????? ???????????????????? ?
  ??????????????? ??????????????????
  ??????????????????????????????????????????????????
  ?????????????? ???????????????????????????????????
  ??????????????????????????????????????????????????
  ? ???? ????????? EXPO , World Fairs , OTOP , SMEs
  Fairs ???????

6

• Merchandise Mart
• ??????????????? ???? ?????????????????????????????
  ???????? ?????????????? ?????????????????????????
  ?????????? ???????????????????????????????????????
  ?????????????? ????
• - Merchandise Mart ?????????????? ????????????
• ?????????????????? ?????????????????????
  ?????????????
• ???????????????????????? (Northern Village)
  ??????????????? ????????? ?????????
• ??????????????? SMEs
• ??????????????? OTOP

• Trade Exhibition
• ????????????????????????????? ????????????????
  Trade Fairs ??????????????????????????????????????
  ?? ???????????????????? ???????? ?????????
  ?????????????????? ????????????????
  ????????????????????????????? ????
  ??????????????????????? ? ????????? ?????????
  ????????????????? ????????????????????????????
  ??????????????????? ???? ?????????????????????????
  ?????????? ?????????????????? ???????????
  ???????????????????????? ???????

7
Merchandise Mart
Merchandise Mart in Chicago
Merchandise Mart in Missouri
8
Public Warehouse

• ????????????????? ????????????????????????????????
  ??????????????? ?????? ?????? ???????????????
  ????? ??? ???????????????????????????
  ????????????????? ?????????????????????????
  ????????????????????????? ???????????????????????
  ??????????????????? ??????????????????????????????
  ????????????? ???? ????????????? David
  Distribution ???????

9
Freight Forward and Transportation

• ????????????????????????????????
• ???????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ???? ?????????????????????????? ??????
• ???????????????? ???? ??????????? ,
  ???????????????? , KPN Logistic Leo-Delivery ,
  Cementthai Logistic ???????
• ???????????? ???? ??????? ?.?.?.
  (?????????????????????????)
• ????????????????? ???????????????????? ,
  ????????? (Air Cargo) ??????????????
  ??????????????????????????
• ???????????? ???? ?????? ??????????? ????? ,
  OTOP-Express
• ?????????????? ???????? ???? Geo-Logistic
• ?????????????? ???? FedEx , DHL , UPS , TNT

10
Logistics Firm