UNIQLO

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UNIQLO

• 497120352 Bella ???
• 497120572 Linda ???
• 497120663 Agnes ???
• 498702468 Ted ???
• 498702418 Alice ???
• 498702248 Jessie ???

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Outline

• Introduce
• Logo
• Advertisement
• Strategy
• SWOT
• Suggestions
• Reference

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Introduction UNIQLO

• Founded1974.9.2
• Headquarter Tokyo, Japan
• Key people?????? ???

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• Japan's leading clothing retail chain
• Store number in the world
• Never show its logo.

Japan China Korea USA
854 97 65 3
US Russia France HK
13 2 1 15
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UNIQLO in Taiwan

• UNIQLO TAIWAN, Ltd
• Founded2010.04.06
• Store number7

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Logo
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Advertisement
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Demand Change the clothes, change the world
Strategy
1.Developing products of exceptionally high
quality
?Product development based on customer
feedback ?Material procurement from around the
world ?Expert technical guidance at factories
emphasizes quality
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2. Expanding the womens line of apparel
?Market for Women's Wear Twice that of Men's
3.Global flagship stores
The first global flagship store opened in New
York's Soho area in fall 2006. Since then,
global flagship stores have opened in London,
Paris, Shanghai, and Osaka's Shinsaibashi.
Preparations are now underway to open another
global flagship store on New York's Fifth Avenue
in fall 2011.
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4.HEATTECH
UNIQLO developed HEATTECH in response to
customersdemands for functional innerwear to
complement UNIQLOs previous lineup of mostly
cotton innerwear.
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SWOT analysis
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What is SWOT analysis?

• SWOT analysis is a strategic planning method used
  to evaluate the Strengths, Weaknesses, 
• Opportunities, and Threats involved in a project
  or in a business venture.

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UNIQLO SWOT analysis
Internal factors(Strength) Internal factors(Weaknesses)
Products diversification Great service attitude Real-time services and description No return or exchange for certain products
External factors(Opportunities) External factors(Threats)
High exposures Variety of consumersInternational enterprise Intensive competitionLow in market share Insufficient branch
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Suggestions

• Price difference between countries
• The amount of stores
• Sales persons

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Reference

• http//www.uniqlo.com/tw/corp/pressrelease/

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Thank you.