TEAM CHESTER: - PowerPoint PPT Presentation

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TEAM CHESTER:

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Sony Corporation TEAM CHESTER: Amit Barry Chris Su Tiffany Company & Industry Overview Market segments Blu-ray vs HD DVD Complements Strengths Marketing and ... – PowerPoint PPT presentation

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Title: TEAM CHESTER:


1
Sony Corporation
  • TEAM CHESTER
  • Amit Barry Chris Su Tiffany

2
Click here to see video
3
Company Industry Overview
  • Market segments
  • Blu-ray vs HD DVD
  • Complements

4
Strengths
  • Marketing and distribution
  • Owning the format
  • Movie studio support

Blu-ray HD DVD
20th Century FoxBuena Vista Home Ent.Electronic ArtsMGM StudiosParamount PicturesSony Pictures Ent.Walt DisneyVivendi Universal GamesWarner Bros. Buena Vista Home Ent. New Line CinemaParamount PicturesWalt DisneyUniversal StudiosWarner Bros.
9 6
5
Challenges
  • Promotion
  • Staying on top
  • Studio support
  • Storage capacity

6
Strategic Recommendations
  • Short-term
  • Bundling movies with Blu-ray players
  • Mid-term
  • Promote Blu-ray brand
  • Additional studio support
  • Long-term
  • Increase storage size

7
  • Questions?
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