E-Marketing

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E-Marketing

• ??????????? ??????? ?????? E-Mail
  sunan_at_tarad.com nunteacher_at_gmail.com

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Agenda

• ??????????????????????
• ??????????????? E-Marketing
• ????????????????????????????
• ????????????????????????????
• ??????????????????????????????????
• 6 Cs ?????????????????????????

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???????? E-Marketing ?????????????????????

• ????????????????????????????????? 800 ?????? 225
  ?????? 104 ????
• ????????????????????????????????
• ???????????????????????????????????????
• ??????????????????????????????????
• ????????????????????????????????

4
??????????????????????
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Click and Click

• ????????????????????????????????????????
  ??????????? ?????????

www.Tohome.com
www.TARAD.com
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Click and Mortar

• ????????????????????????? (Real)
  ?????????????????????????????????

www.Chulabook.com
www.VijitMarketThai.com ??????????????????????????
???? ??????????????????????????
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????????????????????? 2 ?????

• Click Mortar
• ?????
• ???????????????
• ????????????????
• ???????????
• ??????????????? online ??? Offline
• ???????
• ????????? ????????
• ?????????????????
• ???????????????????????????

• Click Click
• ?????
• ????????? ????????? (??????????????)
• ???????????????
• ????????????????
• ????????????????????? ????????????
• ???????
• ????????????
• ??????????????????
• ???????????? Online ?????????????
• ???????????????????

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?????????????????????????

1. ?????????????
2. ????????????
3. ?????????????
4. ???????????????????????
5. ???????????????????????

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1.?????????????

• ??????????????????? ?????????????????
• ???????????? ?????????, ????????????
• ???????????????
• ???????????????????????????????????????????
• ?????????????????????????????????????????????????
  
• ?????????????????????? ?????????
• ????????????? ?????????????..!

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1.????????????? (???)

• ???????????????????????????????????????? ?
• ????, ???, ????????, ????????????, Location,
  ???????????, ??????? ???
• ??????? ??????? ????? ??????? (SWOT Analysis)
• ??????????????????????
• ??????? ?????????????? (Differentiate)
  ??????????????????

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Understand customers
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???????????

• Who ?????????????
• Where ?????????????????
• What ????????????????????????????
• Why ????????????????????????
• When ?????????????????????????

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2. ????????????

1. ?????????????????
2. ????????????????????, ????????????????
3. ???????-???????????????
4. ????????????? (Stat) ??????????
5. ??????????????????????????? (?????????????????????
   ? ?????????????)
6. ????????????????????????????
7. ??????????????????????????????? (?????????,
   ?????)
8. ??????????????????????????

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3. ?????????????

• ???????????
• ???????????????????????????????????????????
• ????????? ??????????????????????
• ????????????????????

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??????????????????????????????
?????????????????????????????????????????????????
??????????????? ??????????????????

• Online - Offline
• Win Win Win Solution
• ????????????????????
• ???????????????????????????? Bartering Model
  
• ????????????? (Revenue Sharing)
• ????????????????????????? ?????????????????
• ???? ????????????????????????????
• ???????????

ThaiSecondhand.com SMS Service Partner with
Saim2you.com
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Thai Webmaster Association???????????????????????
?????????????www.webmaster.or.th
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4. ???????????????????????

• ??????????????????????
• ???????????? (Stat)
• Free Stat Service (www.Truehit.net,
  www.nedstat.com)
• ?????????
• Guest Book
• ??????????????????????????????????
• Option
• ???? Save ?????????????????

• ????????????????? Script ???
• www.thscripts.com
• www.DynamicDrive.com
• www.hotscripts.com

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?????????????????????????? www.Truehits.net

• ?????????????????????????????? ??????? (???????,
  ??????)
• ????????.!

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5. ???????????????????????????????

• ??????????????????????, ???????, ????,
  ???????????, ?????????
• ???????????????????????????
• ????????????????????????
• ?????? ? ???????? ? ????? ? ?????????

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?????????????????????????

• ????????????????????????? ???????????????????
  (Niche Market) ?????????????????? ??????
• ????????????????????????? (Differentiate)
• ????????????????????? (First Mover) Move Fast
• ????????????????????? (Community)
• ???????????????? ????????????????? (Stickiness)
• PR ????????????????????????? (OfflineOnline)

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????????????????????????????
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????????????????????

• ???????????????????????????? ???????
• ???????????????(??????) ?????????????????????
• ??????????????????? ??????????????????????????????
  ??
• ?????????????????????? ????????????.!
• ????? logo ??? ???????????????????????
  (???????????)

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???????????????????????????? (Web Identity)
?????????????????????????? Brand
??????????????????????????????????????????????????
??????????????????????

• ????????????????????????????
• ?????????????????????????????
• ???????????????????????????????????????????
  ??????????? Hutch (www.Hutch.co.th)
• ??????????????????????? - ??????????? -
  ?????????????????????????? - ????????????????????
  ???????

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????????????????????????

• ?????????????? (Online)
• Banner Advertising
• Search Engine Advertising
• E-mail Advertising
• Viral Marketing
• E-Marketplace Marketing
• ?????????..

• ?????????????? (Offline)
• ??????.!
• ???????????

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??????????????????????????????
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????????????????????????????-Online

• ?????????????????? ?????????????????????????????
• ???????????????????? (?????????????) Barter
  Banner
• ?? Code ?????????-??? Banner (?? Banner ?????
  ????)

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Floating Ads
??????????????? ?????????????????? ??????????
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11 ?????????????????????????????

1. ??????????????????????????????????
2. ??????????????????? (1 ?????? ????????????????????
   ?? 2 ???)
3. ???????????????? ???????????????? ???? ????????
   ????????????
4. ???.! ?????????????????????????????
5. ??????????????????? ???????????????? ????????????
   (???????????????????)
6. ???????????? ????.. ?????????????
7. ??????????????? ??????????????? ????? ?????
8. ??????????????
9. ?????????????????????????????????????
10. ???????????????????????????????? ????????
11. ????????????????? ?????????

????????????????????????????????.! www.AdDesigner.
com www.ABCbanners.com
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Search Engine Marketing
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??????????? Search Engine?

• ???????????? Wall Street Journal ???????????? 85
  ??????????????????????????????? ??? Search Engine
  
• 87 ???????????????????????? ???????????????
  Search Engine (??????????????????????? Georgia
  Tech)
• 70 ??????????????????????????????????????????????
  ?????? (Source Forrester/IAB)

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Search Engine ?????????? 2?
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Search Engine Marketing

• ????????? Search Engine
• Natural Search Engine Optimization (SEO)
• Paid Search Advertising (Pay Per Click
  Advertising)

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1. Natural Search Engine Optimization (SEO)

• ??????????????? Key Word ?????????????????
• ??????????????????? Search Engine
  ??????????????????????????????????????????????

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1. Natural Search Engine Optimization (SEO)

• ?????
• ??? Traffic
• ?????????????????????????? 60-70
• ???????
• ?????????????????????????
• ???????????????? keyword ??????????? 2-5
  ???????????????????????????????
• ?????????????????????????????????????
• ??????????????? ROI ??????????????????????????????
  ??????????

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2. Paid Search Advertising (Pay Per Click
Advertising)
??????????????? ????????????????????????????
????????????????????? Key Word ??????????????
http//adwords.google.com
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2. Paid Search Advertising (Pay Per Click
Advertising)

• ?????
• ???????????????????? 15 ????
• ?????? Search Engine ???????????????????????
  ???????????????????????????
• ???????????????? keyword ???????????
• ???????????????? ??????????????? ROI
  ?????????????????????????
• ???????
• ????????????????????????????????? Ad
• ????????????????????????????????????? Ad

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E-Mail Marketing ?????????????????

1. ????? Mail Marketing ?????????
2. ?????????????????????? BlanketMail.com,
   Briefme.com, Colonize.com, MailCreations.com,
   TargetMails.com
3. ??????? ???? SPAM
4. ????? Email ???????????? website, search engines,
   whois database,

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????????????????????????????-Online

• ??? MSN, ICQ ????????? ?????????????
• ??????????????????????????? Community ?????

???????? ???? ????
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Raid Marketing (????????????????)

• ???????????????????????????? ??????????
  ????????????? ???????????
• chat rooms, forums, discussion groups etc around
  the world
• ??????????? ??????? ???????????????????????
  Virtual Community

Uncontrollable Method
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?? Signature ?? E-Mail (Out-Look, Hotmail)

• ???????????????
• ????????????????????????????

Signature ??????
???????? ???? ????????????????
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????????????????????????????-Online

• ??????????? Web Directory, Search Engine
• ????????????????????? ?????? link ??????
• ??????????????????? ???? ?????????????
• ???????????????????????? ????????????????
• ???????????? ???.!
• ?????????? guest book ????????????
• ??????????????????????? ??????????

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????????????????????????????-Online

• ????????????????????? Affiliate/ reseller/
  associate program
• ?????? E-Mail ????????????????????
  (www.bigmailbox.com, www.everyone.net,
  www.i-p.com)
• ??????????????????????????????????????????????????
  ?
• ?????????????????????? ????????????????????
• ????????????? ???????????? ?????????
• ??????????? Mailing List ????????

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????????????????????????????-Offline

• ??????.!
• ?? URL ??????????????????????? ???????,
  ???-?????????, ?????????????
• ????????????????????????, ??????, ???????????,
  ??????????? ?????????
• ????????????????
• ????????????????????? ???.! (???????????,
  ???????, ????????)
• ?????????????????? (Partner)
• ????????????????? ???????? (???????????????????
  www.webmaster.or.th)

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????????????????????????????
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????????????????????????????

1. ???????????????
2. ????????? E-Commerce
3. ???????????????????
4. ????????? (Content)
5. ?????????????, ???
6. ??????????????????????????????
7. ???????????????????

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1. ???????????????
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????????????? Banner ????????
- Banner - Pop Up- Floating Ads
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?????????????? (Advertorial)

• ????????????????????? ??????????????

???????? ????????????????????????????????????
???????????? Review Product?????????
www.NanaCafe.com
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???????? ???? ???????????????
???????????????????????????? ?????????????????????
???????? ?????..????????????????????????????
??????? ?????????????????? ??????????????????????
???????????????????????????????????????
????????????????????????????????????????????????
?????????????????????????????????????????

• ????????????
• ??????? E-Mail
• ??????????????????

• ??????????????????????????????????
• ?????????
• ??????????????????????????????????

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2. ??????????? E-Commerce
???????????????????????? ?????????????????????????
?????????????? ???? notebook, Application
Notebook.tarad.com
KKtechnologies.com
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3. ??????????????????????
????????????? ???????????? (ASP) Ex. Thaimisc,
TARAD.com?????????????????? Ex. Keepalbum.com
www.thaimisc.com
www.templatemonster.com
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3. ??????????????????????
www.Keepalbum.com
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4. ?????????

• ??????????????????????????? ???????????????? Ex.
  Stock information, ?????????????? Ex. Balloon
  Album

Stock Web Site
Kapook.com Ballons Gallery
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5. ????????????????
?????????, ??????, ??????????? ??????????????????
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6. ??????????????????????

• SMS, Logo-Ringtone, 1900 Ex. Sanook MobileMagic,
  Siam2you , Monozone.com

shinee.com
Sanook.com
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6. ??????????????????????
www.SmileSMS.com
www.Monozone.com
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????????????????????????

• Micro Payment
• SMS Payment, IVR Payment (1900)

• SMS, Logo-Ringtone, 1900 Ex. Sanook MobileMagic,
  Siam2you , Monozone.com

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Audio text - IVR (Offline)
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1900 Ads Activate
Posting in Special Location Service (self service)
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8. ???????????????????

• ???????????????????????????????????? ???????????
• ?????????? (Web Design)
• ???????????? (Web Programming)
• ???????? (Web Maintenance)
• ?????????????? (Web Marketing)
• ????????? (Consultant)
• ???????????????????? Package

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??????????????????????????????????
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????????????????

• ???????????????????? ???? (Differentiate)
  ??????.! ???????????????????
• ?????????????????????????????????
• ???????????????????? (Creative)
• ???????????????????? (????????????????????)
• ?????????????????? (Dynamic Content/Web)
• ?????????????????????????
• ??????????????????????????????

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6 Cs ?????????????????????????

1. C ontent (??????)
2. C ommunity (?????,?????)
3. C ommerce (?????????)
4. C ustomization (?????????????????)
5. C ommunication, Channel (????????????????????)
6. C onvenience (?????????????)

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1. C ontent (??????)

• ????????????????
• ???????????????????
• ?????????????????????????????
• ???????????????????????? (Content Management )
• ??????????????????????????????????????????
  (Static Content)
• ???????????????????????????????????? (Dynamic
  Content)

www.CMSThailand.com
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1. C ontent (??????)

• ????????????????????????????????????? 3
  ??????????? ??????
• ????????????????????????????????????????? (Self
  Feeding)
• ?????????????????????????????? (User Feeding)
• ???????????????????? (Partner Content)

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2. C ommunity (?????,?????)
Community ??? ?????????????????????????????
????????????????????????? ????? ?????????????
??????????????????????????????????????
???????????????????? Community ????????????????
1.????????? (Web Board) 2. ????????? (Pic Post)
3. ??????? ???? ????? (Diary or Blog) 4. ????
(News) Web Board 5. ???????? ???????? 6.
??????????? (Chat Room)
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3. C ommerce (?????????)
Commerce ???? ??????????????????????????
??????????????????????????????????????
?????????????? (Content), ???????????????, ????
Community, ???? ??????? ?????????? E-Commerce

• ????????????????????????????
• ??????????????????????
• ???????????????????????????? (???????????????)
• ???????????????????????????www.thaisecondhand.com
  /promotion

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4. C ustomization (?????????????????)

• C - Customization ??? ????????????????????????????
  ???????????????????????????????????
  ??????????????? ??????????
• ??????????????????????????????? (Service)
  http//my.MSN.com
• ???????????????????????????? (Commerce)
  www.Nike.com
• ??????????????????????????????????????????
  (Information) www.Amazon.com

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www.nike.com
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5. C ommunication, Channel (????????????????????)

Communication ??? ????????????????????????????????
??????????????????????????? ?????
???????????????????????????????????? ??????
(Content) ???? ?????? (Service) ????????????????
??????? ????? ??????? ????????????????????????
?

• ?????????????? - ?????????? WAP -
  ???????????????? SMS- PDA - ???????????????

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Hutch M-Site Program

• .????????? Content ???????? Hutch
• Revenue Sharing
• Hutch help marketing
• Technology provider
• Traininghttp//www.hutch.co.th/msites

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6. C onvenience (?????????)

• ????????????? (Usability)1.  "??" ????
• ???????????? (Layout)
• ?????? ????????? ( Image Icon)
• ???????????? (Font) ?????????????
• ??????????????????????? (Navigation)
• ??  Site map ??????
• 2. "????????" ??????? (easy to learn)
• 3. "????" ????????????????????
• 4. "???????" ???????
• 5. ???????????????????????? (efficient to use)
• 6. ?????????????????????? (Help FAQ)

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Q A
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Lets Start !
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????????????????????????????? www.Pawoot.com

• ??????????? ??????? ??????E-Mail
  sunan_at_tarad.com

nunteacher_at_gmail.com