[Name of Business]

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Rosemarie Gomes 11th 17
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Business Profile

• Recyclets is a company that keeps up with the
  latest trends while thinking about the
  environment. Recyclets are bracelets that are
  made out of aluminum soda can tabs. I will
  satisfy the customers needs by making the
  eco-friendly bracelet fit, feel, and look the way
  my customer desires. This way they can look
  stylish and help the environment at the same
  time.
• Type of Business Retail
• Legal Structure Sole Proprietorship
• I have the ability to make all the final
  decisions without asking someone else in charge
  for their opinion

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Opportunity

• Opportunities
• The trend of going green will not go away any
  time soon
• Bracelets are a current trend
• 3 out of every 10 people in the ages of 18-30 do
  not separate their recyclables from the garbage
• National recycling rate is only 30
• Qualifications
• I have been making/beading hand made jewelry
  since I was 9
• Craft Club freshmen year
• Bilingual with English being my first language
• Taking a Marketing / Entrepreneurship class

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Consumer Profile
By Location -Hartford County By
Population -Females in all ages education
doesnt matter By Personality/Behavior -Women who
recycle, are creative, fashionable, open to new
ideas, and who like to wear bracelets By
Income -Varies -pocket money/spending money
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Competiton
Competitor Price Quality Greatest Strength Greatest Weakness
Repurposed For You 18.50 Good durable Limited variety of styles
Dubz Kittle 15.00 Excellent Ships worldwide Lack of styles
Handmade hemp by Kandy 5.00 Poor Price Unattractive

• Competitive Advantage
• Recyclets is inexpensive
• Recyclets have a variety of styles, colors, and
  charms and are made to fit your unique personality

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Marketing Mix
Price Lower than the competition
Place Hartford county
Product Eco-friendly, inexpensive, stylish
Promotion Website, business cards, and word
of mouth
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Marketing Plan
Phase Method Description Cost
Awareness Website Word of mouth business cards My website would be on webs.com Through family friends 25 business cards / punch out cards 0.00 0.00 0.50/ mo
Purchase Punch out cards discounts The fifth Recyclets will be free 10 discount if they recommend 4.73 .50
Retention Great customer service My product and great service will bring my customers back 0.00
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Cost of Materials Direct Labor
Definition of One Unit One Bracelet One Bracelet
Cost of Sales Per Unit Cost of Sales Per Unit Cost of Sales Per Unit
Direct Labor (Labor Cost per Hour) Time (in hrs.) to make 1 unit Direct Labor Cost Per Unit
8.25 20 minutes or .33 hours 2.72
Total Direct Labor Per Unit Total Direct Labor Per Unit 2.72
Material Description Cost/Total Quantity Cost Per Unit ()
Aluminum cans 0/5 0.00
Beads 2.80/ 30 1.62
Charms 1.50/10 0.15
Ribbon 1.79/ 9 ft 0.23
Jewelry Box 0.59/99 0.01
Total Material Cost Per Unit Total Material Cost Per Unit 2.01
Variable Costs Per Unit Variable Costs Per Unit 0.00
Cost of Sales Per Unit Cost of Sales Per Unit 4.73
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Economics of one unit
Definition of One Unit One Bracelet
Selling Price per Unit 10.00
Direct Labor Per Unit 2.72
Materials Per Unit 2.01
Total COGS Per Unit 4.73
Variable Costs Per Unit 0.00
Total Cost of Sales 4.73
Gross Profit Per Unit 5.27
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Time Management Plan
Business Schedule for a Typical Week Business Schedule for a Typical Week
Entrepreneurship 28 hrs.
School Hours 45 hrs.
Sleep 56 hrs.
Free-Time Hours 39 hrs.
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Average Monthly Fixed Costs
Type of Fixed Cost Monthly Cost
Entrepreneurial Stipend 30.00
Utilities (internet phones) 2.75
Advertising ( Website business cards) 5.99
Rent ( from home) 40.00
Depreciation (computer, equipment) 36.04
Total Monthly Fixed Costs 114.78
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Monthly Sales Projections
Month Units Sold
January 27
February 70
March 27
April 27
May 50
June 70
July 70
August 26
September 26
October 70
November 50
December 50
Monthly Break-Even Units 22
Total 563
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Projected Yearly Income Statement
Selling Price Per Unit 10.00
of Units Sold 563
Total Sales 5,630.00
Total COGS 2,662.99
Other Variable Costs 0.00
Total Variable Costs 2,662.99
Gross Profit 2967.01
USAIIRD (Yearly) 1,377.36
Other Costs/Unforeseen 100.00
Total Fixed Costs 1,477.36
Profit before Taxes 1,489.74
Less Estimated Taxes 372.44
Net Profit 1,117.30
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Return on Sales
Return on Investment
(ROI) 305
For every 1 dollar invested, my business earned 3.05
(ROS) 20
For every 1 dollar of sales, my business earned 0.20

Yearly Net Profit / Start-up Investment X100
Yearly Net Profit / Start-up Investment X100
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Start-up Investment
Entrepreneurial hours needed for start-up Wage I pay myself Total start-up time investment
2 Hours 8.25 16.50
Item Where I will buy this? Cost of Item
Thin sewing needle Joannes Already own
Computer Best Buy Already own
Business cards www.Vistaprmit.com 250 for 5.99
Scissors, flat nose pliers, sandpaper Joannes Already own
CASH RESERVE CASH RESERVE 344.34
Estimated TOTAL START-UP INVESTMENT Estimated TOTAL START-UP INVESTMENT 366.83
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Financing Strategy
For total start- up investment
Source Amount Debt Equity Gift
Personal Savings 366.83
Total
366.83
Total
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Social Responsibility Plan

• Recyclets donates 5 of their annual net profits
  to the Susan G. Komen for The Cure.
• My customers will be aware of my donations
  through my business cards, website, and when my
  customers purchase a bracelet a note will come in
  the jewelry box which will have the logo of the
  Komen organization with an explanation.

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Business Educational Goals

• Educational
• -To graduate SMSA with high honors and receive a
  full scholarship to the university of my choice
• -To graduate from the university of my choice and
  get into Medical School

• Business
• -To hire at least one employee to help in the
  first year
• -To expand my eco friendly jewelry line to making
  not only bracelets but necklaces, anklets and
  earrings

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"Saving the earth one can at a time"
Thank You for your Consideration of Recyclets
Please visit us at http//recyclets.webs.com/
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