PM Christopher Dixon ~ Santa Barbara

1
Growing MH Market Share Expanding Footprint
BELLINI OSTERIA Worked with this thriving
Westlake Village acct on total revamping of their
drink program, including 8 of 11 bubbles marques
(3 of 4 BTG, see pic), 5 still wines BTG, 3 Icon
Wines on wine list, 9 of 15 cocktails on drink
list, and 9 of 20 after dinner cordials listed on
menu. 77.49 9L cs (H2 2012) vs 25.12 (H2 2011)
52.36cs 208     BACARA Finally broke thru
at one of Santa Barbaras most high-image hotel
resort accts in Dec of 2012. Leveraged new BTG
placement of Veuve Clicquot Yellow Label
property-wide (17 9L cs) to also place 2 various
MH still wines BTG at every sales outlet,
including pool, Bistro, Room Service, Spa, Miro
(FD), banquets and lobby lounge. These new
placements should represent great
incremental growth in 2013. VSOP cocktail
created 5.33 9L cs too. 84.11 9L cs (H2 2012) vs
70.94 (H2 2011) 13.17cs 19     ZIN BISTRO
AMERICANA This is perhaps Westlake Villages
most important acct from a locals standpoint,
positioned right on the water (see pic), drawing
diners bar patrons alike. The relationship
with the owner consistent staff trainings have
been keys to growing MH market share across all
drink categories. New additions during H2 2012
included Dom Perignon 2000 BTG, Ruinart Blanc de
Blancs BTG, Newton Cab BTG, and Cheval des Andes
BTB. 39.17 9L cs (H2 2012) vs 18.79 (H2 2011)
20.38cs 108
Christopher Dixon