What is Strategy?

1
Attractions / Assets matrices (BCG, McKinsey,
ADL, )
Attraction
desinvest
01
Assets
2
PORTER, 5 forces, networks, ...
Potential ENTRANTS
CLIENTS
SUPPLIERS
ME
COMPETITORS
SUBSTITUTES
02
3
SWOT necessary
? when?
Strenghts
Opportunities
of the company, of products,...
for the company, for products, ...
Weaknesses
Threats
03
4
PESTEL analysis...
Economic factors
Sociocultural factors
Political
MARKET
Legal factors
Technological factors
Environmental factors
04
5
Ansoff
05
6
Products/Services life cycleneed for
intelligence mechanisms.
06
7
Mission (what we are)Vision (what we intent
to be in n years...)
07
8
Services with AV protected by emerging
technologies
Mass customization level
08
Emerging technologies
9
Technological intelligence?Competitive
intelligence?Marketing intelligence?
09
10
Maslow, Soncas, more on buyers motivations...
To BE
To HAVE
10
11
Approaches by business processes
... Value Chain ...
11
12
Mass Customization cycle where are we
?
outside
Make money lt gtSpend money
?
Mass Customization
Innovation
?
Mechanistic lt gt Organic
?
Mass Production
Transformation
?
12
inside
13
Markets, Clients segmentations...
.. ?
by sectors ?
geographical ?
by size ?
socio-economic ?
Interest ? Accessibility ? Our capability ?
recentness ? frequency ? amount ?
Reactivate ? Acquire ? Develop ? Accompany ? Keep
?
13
14
Segmentation IPO / IPR
14
15
Systematic 4 P's ?
promote ... which product?
"marketable price" ? cost ? where, how
? Call centers ? Web ? face to face ?
15
16
advanced 4 P's ?
physical "visibility" of services distinctive
competencies? partnerships alliances business
processes, e-processes
Physical evidence
People
Partners
Processes
16
17
"Routes to Market"
who does what, when?
Company Partners 1 Partners. n
events... reclaims... contacts...
demands...
PROSPECTS MARKET
17
CLIENT
18
Bue Ocean cross checking?
Costs
Innovation - value
exclude
re-enforce
18
decrease
create
Buyer value
19
Some processes mapping ?
19
20
Marketing scorecards?
20
21
Open Market
Dream... Total achievable
possible sales, without any constraints? Who
would pay, where, when ? What realistic
(hypothesis)? How much () for
competition? What realistic possible sales after
that? First year ?
21
22
Data Collection
From web alerts to conferences, from reports to
informal meetings, ...
22
23
Financial analysis, breakeven, ...
Total revenue
Total cost
Variable costs
Fixed costs
breakeven
23
24
Business monitoring, "gap" analysis
- new products - announcements - new actions -
results
target
Gap
Sales
History (high)
plans
???
time
History (low)
now
24
BOY I I I I I
I I I EOY
"operational banana"
25
What's missing your concepts ideas
25