Business Presentations

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CHAPTER 12

• Business Presentations

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Getting Ready for an Oral Presentation

• Know your purpose.
• What do you want your audience to believe,
  remember, or do when you finish?
• Aim all parts of your talk toward your purpose.

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Getting Ready for an Oral Presentation
Organize the conclusion
Identify your purpose
Understand your audience
Organize the body
Organize the introduction
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Getting Ready for an Oral Presentation

• Understand your audience.
• Friendly, neutral, uninterested, hostile?
• How to gain credibility?
• How to relate this information to their needs?
• How to make them remember your main points?

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Organizing Content

• Capture attention in the introduction.

• Grab listeners attention and get them involved
  by opening with a promise, story, startling fact,
  question, quotation, relevant problem,
  self-effacing story, or some other tactic.
• Identify yourself and establish your credibility.
• Preview your main points.

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Organizing Content
Organize the body logically.

• Develop two to four main points. Streamline your
  topic and summarize its principal parts.
• Arrange the points logically by a pattern.
• Prepare transitions to guide the audience.
• Have extra material ready. Be prepared with more
  information and visuals if needed.

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Organizing Content
Summarize in the conclusion.

• Summarize your main themes.
• Provide a final action-oriented focus that tells
  listeners how they can use this information or
  what you want them to do.
• Include a statement that allows you to depart the
  podium gracefully and leaves a lasting
  impression.

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Succeeding With Four Audience Types

• Friendly
• Neutral
• Uninterested
• Hostile

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Building Rapport Like a Pro
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Building Rapport Like a Pro
Effective Imagery

• Analogy a comparison of something familiar with
  something unfamiliar
• To understand how the heart is divided, imagine a
  house with two rooms upstairs and two downstairs.

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Building Rapport Like a Pro
Effective Imagery

• Metaphor an implied, nonliteral comparison
• The old office building became a money pit.
• Simile a comparison that includes the words
  like or as
• His mind works like a computer.

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Building Rapport Like a Pro
Other Ways to Connect With Your Audience

• Personal anecdotes
• Personalized statistics
• Worst- and best-case scenarios

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Using Verbal Signposts to Transition
Previewing
Now let's look at three reasons for . . .
My next major point focuses on . . .
As you can see, we have two primary reasons
explaining . . .
Summarizing
Let me review the two major factors I've just
covered. . .
Switching Directions
Up to this point, I've concentrated on . . . now
let's look at another significant factor . . .
I've just discussed three reasons for X. Now I
want to move on to Y.
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Sending Positive Nonverbal Messages

• Look professional.
• Animate your body.
• Punctuate your words.
• Use appropriate eye contact.
• Get out from behind the podium.
• Vary your facial expressions.

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Preparing a Visually Appealing PowerPoint
Presentation
Use PowerPoint effectively.

• Allow plenty of time to set up and test
  equipment.
• Always bring backups.
• Consider transferring your presentation to a CD
  or a USB flash drive.
• Look at the audience, not the screen.
• Do not read from a slide. Paraphrase.

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Preparing a Visually Appealing PowerPoint
Presentation
Use PowerPoint effectively.

• Leave the lights as bright as possible.
• Use a radio remote control to advance slides.
• Use a laser pointer to highlight slide items.
• Dont rely totally on your slides. Remember that
  the audience came to see and hear you.

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Stage Fright Symptoms

• Dry throat
• Unsteady voice
• Trembling hands
• Tied tongue
• Wobbly knees

• Stomach butterflies
• Pounding heart
• Shortage of breath
• Sweaty palms

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Combating Stage Fright

• Just before you begin to talk, take some deep
  breaths.
• Convert your fear into anticipation and
  enthusiasm.
• Select a familiar, relevant topic.
• Prepare 150 percent.
• Use positive self-talk.

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Combating Stage Fright

• Shift the focus from yourself to your visual
  aids.
• Ignore stumbles keep going.
• Don't admit you're nervous.
• Feel proud when you finish.
• Reward yourself.

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• END