Presentation suggestions:

1

• Presentation suggestions
• Not all slides may be applicable to your business
  model.
• Keep in mind the time allotments for each
  section, dont over/under emphasize key points of
  the business. Many entrepreneurs spend too much
  time explaining their technology, science or
  product and not enough time explaining how they
  will make money.
• Keep slides simple and uncluttered, use as few
  words as possiblejust bullet point the general
  idea you are addressing, leaving the in-depth
  explanation to the presenter.
• The main goal of the presentation is to
  communicate your vision and strategy enough to
  capture the investors attention and interest.
  There will be a number of follow-up meetings and
  information requests, but only if the investors
  are first excited and motivated by you, the
  business and strategy.

2

• Company Name/Logo
• Short Positioning Statement
• Your Name
• Title
• Give the audience a short explanation of the
  companys main objective and who you are. Only
  include a positioning statement if it is very
  short, 3-5 words.
• lt15 secondsgt

3
Business Overview and Strategy

• What do you do - what is your product/service/tech
  nology/science?
• What makes it different?
• What problem(s) are you solving?
• Give a road map of the business were here now
  and are going in this direction.
• By end of slide your audience should know what
  you are selling and why people will buy it. Do
  not go into a lot of detailthis is a
  bite-sized overview.
• Keep in mind that you are setting the stage for
  the rest of the presentation.
• lt30 secondsgt

4
The Market Our Solution

• Description of Current Market, Customer Needs
• Problem to Be Solved, what is creating the demand
  for your solution
• Key Feature Solution to Problem
• How will the customer use your solution
• What is the economic benefit your offering
  delivers?
• Describe the customers needs for your
  product/service. What is the problem with the
  market as it is and how are you fixing that
  problem.
• Be clear and concise, this is a critical part of
  your business proposition and must grab an
  investors attention.
• Give just enough of an overview to build up to
  the next slide, which describes the
  Product/Service. This will give the
  investor-audience a general understanding of the
  market and why the product was created.
• lt90 secondsgt

5
Product/Service

• Product/Service Description 1
• What is the product/service
• Key Feature Value Proposition
• Science and technology behind the product/service
• Defensibility IP protection/Patents, Barriers to
  entry
• Product/Service Description 2 (if needed)
• Describe your product/service what is your
  customer buying?
• Focus on what attributes make your
  product/service better and different than
  alternatives, even if there is not a direct
  comparable product/service.
• Defensibility may require its own slide.
• Many entrepreneurs focus too long on the product,
  especially if it is a technology or based on
  scientific data. Keep the science and technology
  light and easymost investors are not PhDs and
  will lose interest if the presentation gets too
  technical.
• lt2 minutesgt

6
Market Opportunity

• Target customer profile
• Describe the targeted customers
• Market size
• Quantify the target market through sizing the
  servable market by applying the above profile to
  the relevant market/segments
• If the market will be growing/expanding, explain
• Explain the size of the market that you are
  targeting.
• Remember to build your credibility how do you
  know the market?
• Take care not to erode your credibility by
  overstating the market.
• Use good sources of information and statistics,
  such as trade organizations and marketing
  studies.
• Describe how your product/service fits into the
  market and what share of the market you will
  capture from launch through the first several
  years of business.
• If necessary, segment the market. Segmenting the
  market means you identify the specific portion of
  the market that contains those buyers that meet
  your targeted customer profile.
• If you have multiple market segments or targeted
  customers, repeat this slide as necessary.
• lt90 secondsgt

7
Sales Model

• Distribution Channels
• Channel 1 to market
• Channel 2 to market (if needed)
• Sales cycle
• What are the general steps in the sales process
• How long does it take

Describe how these channels successfully get your
product into the hands of your customersif
necessary, describe for each segment. If
possible/helpful, include an illustration? How
long is the sales cycle for your product(s)being
able to describe the sales cycle emphasizes your
understanding of making the sale. lt45 secondsgt
8
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