Design and Product Development

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Design and Product Development
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1.History of fashion design

• The first fashion designer who was not simply a
  dressmaker was Charles Frederick Worth
  (18261895). Before the former draper set up his
  maison couture (fashion house) in Paris, clothing
  design and creation was handled by largely
  anonymous seamstresses, and high fashion
  descended from that worn at royal courts.

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• Worths success was such that he was able to
  dictate to his customers what they should wear,
  instead of following their lead as earlier
  dressmakers had done. The term couturier(????)
  was in fact first created in order to describe
  him. It was during this period that many design
  houses began to hire artists to sketch or paint
  designs for garments. The images alone to clients
  were much more cheaply than by producing an
  actual sample garment in the workroom. If the
  client liked the design, they ordered it and the
  resulting garment made money for the house. Thus,
  the tradition of designers sketching out garment
  designs instead of presenting completed garments
  on models to customers began as an economy.

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2.The definition of fashion design

• Fashion design is the applied art dedicated to
  (??) clothing and lifestyle accessories created
  within the cultural and social influences of a
  specific time.

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3.Designing a collection(??)

• Planning a collection
• Predicting trends
• Choosing a theme
• Designing a garment
• Production(????)
• Distributing(??)

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• Every collection is very carefully researched
  and planned so that all the items in it
  complement(??) each other, and have the
  particular fashion look which the company is
  known for.

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• One of the hardest skills a fashion designer has
  to master is predicting future trends. To do
  this, they look at what the fashion directions
  have been in previous seasons, keep an eye on
  what others in the fashion business are doing,
  and read fashion forecasting magazines. They also
  rely on knowledge of their own customers to see
  which styles succeeded and which were less
  popular in past seasons. Perhaps most
  importantly, designers use their imaginations to
  come up with new ideas. They often choose a theme
  to provide inspiration.

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• The theme of a collection can be a period in
  history, a foreign place, a range of colors, a
  type of fabric - anything which has a strong
  visual impact.

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4.Areas of work

• There are three main ways in which designers can
  work
• Working freelance Freelance designers works for
  themselves. They sell their work to fashion
  houses, direct to shops, or to clothing
  manufacturers. The garments bear the buyer's
  label.
• Working In-house In-house designers are employed
  full-time by one fashion company. Their designs
  are the property of that company, and cannot be
  sold to anyone else.
• Setting up a company Fashion designers often set
  up their own companies. A lot of designers find
  this more satisfying than working for someone
  else, as their designs are sold under their own
  label.

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5.Fashion design around the world

• only five nations have established truly
  international reputations in fashion design.
  These countries are France, the United Kingdom,
  the United States of America, Italy, and Japan.
  Below are brief descriptions of the fashion
  industry in each country.

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French fashion design

• Most French fashion houses are in Paris, which is
  the capital of French fashion and of the world.
  Traditionally, French fashion is chic and
  stylish, defined by its sophistication, cut, and
  smart accessories.

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American fashion design

• The majority of American fashion houses are based
  in New York, although there are also a
  significant number in Los Angeles, where a
  substantial percentage of clothing manufactured
  in the US is actually made, and Chicago, which
  was once a center of American fashion. American
  fashion design is dominated by a clean-cut,
  casual style, reflecting the athletic,
  health-conscious lifestyles of many American
  city-dwellers.

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Japanese fashion design

• Most Japanese fashion houses are in Tokyo. The
  Japanese look is loose and unstructured (often
  resulting from complicated cutting), colours tend
  to the sombre(??) and subtle(??), and richly
  textured fabrics.

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Fashion journalism and the internet

• French ELLE the first online fashion magazine,
• FashionWindows is among these pioneers and has
  celebrated its 10 th anniversary in 2007
• Boo.com as the company burned through 135
  million in 18 months.
• SHOWstudio.com and Style.com,
• FashionReporters
• Beauty Flow

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Area Brief Market
Women's Day wear Practical, comfortable, fashionable Haute couture, ready-to-wear, mass market
Women's Evening wear Glamorous, sophisticated, apt for the occasion Haute couture, ready-to-wear, mass market
Women's Lingerie Glamorous, comfortable, washable Haute Couture, ready-to-wear, mass market
Men's Day wear Casual, practical, comfortable Tailoring, ready-to-wear, mass market
Men's Evening wear Smart, elegant, formal, apt for the occasion Tailoring, ready-to-wear, mass market
Girls' Wear Pretty, colorful, practical, washable, inexpensive Ready-to-wear, mass market
Teenage Wear Highly fashion-conscious, comfortable, inexpensive Ready-to-wear, mass market
Sportswear Comfortable, practical, well-ventilated, washable Ready-to-wear, mass market
Knitwear Right weight and color for the season Ready-to-wear, mass market
Outerwear Stylish, warm, right weight and color for the season Ready-to-wear, mass market
Bridal wear Sumptuous, glamorous, classic Haute couture, ready-to-wear, mass market
Accessories Striking, fashionable Haute couture, ready-to-wear, mass market
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Fashion Designers

• Nature of the Work

Clothing designers create and help produce
men,women, and children apparel, including casual
wear, suits, sportswear, formalwear.
Footwear designers help create and produce
different styles of shoes and boots.
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Accessory designers help create and produce
items such as handbags, belts, hats.
The design process from initial design concept to
final production takes between 18 and 24 months.
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Role of the designer

• Hign-fashion or name designers
• The full range of decisions of a fashion
  house
• establishing the image and creating designs
  for the company
• Stylist-designers
• manufacturers and adapt the designs of others

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