Digital Publishing

1
Digital Publishing

• Introduction Multimedia For the Web

2
Chapter Concepts

• OVERVIEW

• Define Multimedia
• Understand the Benefits of Multimedia
• Discuss Web-based Multimedia Categories
• Discover Careers in Web-based Multimedia

3
Introduction

• INTRODUCTION

• Web is effective way to present information
• Web browser makes information easily accessible
• Multimedia makes content accessible, interactive,
  and fun
• Multimedia use of more than one media element

4
Introduction

• INTRODUCTION

• Web-based multimedia
• Online, interactive experience
• Incorporates two or more media elements
• Includes text, graphics, sound, animation, and
  video
• Interactivity fundamental feature which gives
  user some control over the content

5
Introduction

• INTRODUCTION

6
Define Multimedia

• CONCEPT 1

• Multimedia is not new
• People accustomed to viewing text combined with
  graphics
• Even silent movies combined video with text
  captions
• Web-based multimedia exploded due to increased
  computer processing power and technology

7
Define Multimedia

• CONCEPT 1

• Multimedia means more than one media
• Integration of text, graphics, animation, sound
  and video
• Digitizing different media elements translates
  them into a format the computer can understand

8
Define Multimedia

• CONCEPT 1

• Linear multimedia sites
• Users start at beginning and progress through a
  set series of events until they reach the end
• Nonlinear multimedia sites
• No established or predefined order
• Users have more control over what they want to
  pursue

9
Interactive Multimedia

• CONCEPT 1

• Enables user to directly respond to and control
  media elements
• Forms add interactivity
• Search engines help users find the information
  they seek
• Spider-based, directory-based, and pay-per-click
  search engines

10
Understand the Benefits of Multimedia

• CONCEPT 2

• Different learning styles visual, auditory, and
  kinesthetic
• People remember
• 20 percent of what they see
• 30 percent of what they hear
• 50 percent when they see and hear it
• 80 percent when they see it, hear it, and
  interact with it

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Benefits of Web-based Multimedia

• CONCEPT 2

• Addresses multiple learning styles
• Excellent way to convey content
• Uses a variety of media elements to reinforce one
  idea
• Activates multiple senses creating rich
  experiences

12
Benefits of Web-based Multimedia

• CONCEPT 2

• Gives life to flat information
• Enhances user enjoyment
• Improves retention
• Enables users to control Web experience

13
Discuss Web-based Multimedia Categories

• CONCEPT 3

• E-commerce
• Web-based Training and Distance Learning
• Research and Reference
• Entertainment and Games

14
E-commerce

• CONCEPT 3

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E-commerce

• CONCEPT 3

• Uses the Web to serve clients and customers
• Provides solutions for companies, small or large,
  to sell products or services online
• Virtual catalogs
• At time of checkout, info is securely transmitted

16
E-commerce Advantages

• CONCEPT 3

• Expand customer base
• Open 24 hours/day, 7 days/week
• Reduce overhead operate without a traditional
  storefront
• Use technology to streamline business, increase
  efficiency, and improve sales Multimedia
  elements grab attention to text and products

17
Web-based Training and Distance Learning

• CONCEPT 3

• Many options for delivering and receiving
  education over a distance
• Prepare workers effectively and efficiently via
  training and retraining
• Delivered over Internet via Web Browser

18
Web-based Training and Distance Learning

• CONCEPT 3

• Advantages
• Freedom of location
• Open entry/open exit
• Self-paced instruction
• Immediate feedback/assessment
• Simulated experiences and varied learning
  environments

19
Web-based Training and Distance Learning

• CONCEPT 3

• Rise of digital media has transformed higher
  education
• Enabled students to take courses, complete
  certificates/degrees online
• Research suggests Web-based learning is an
  effective means for delivering instruction

20
Research and Reference

• CONCEPT 3

• Newsletters, newspapers, magazines, books,
  encyclopedias, and other reference materials
  offered online via the Web
• Often represent electronic versions of existing
  materials

21
Research and Reference

• CONCEPT 3

• The challenge to the developer is to make it easy
  for the user to find the desired information, as
  well as to use other multimedia elements such as
  sound, video, and animation to enhance the user
  experience effectively

22
Research and Reference

• CONCEPT 3

• Advantages to offering reference materials in a
  Web-based format
• Cross-referencing
• Expanded searchcapabilities
• Multi-sensoryexperiences

23
Entertainment and Games

• CONCEPT 3

• Web-based multimedia making a significant impact
  in game and entertainment sites
• Game sites offer multilevel, multiplayer
  entertainment
• Web sites designed to educate as well as entertain

24
Discover Careers in Web-based Multimedia

• CONCEPT 4

25
Discover Careers in Web-based Multimedia

• CONCEPT 4

• Opportunities for individuals with Web-based
  multimedia skills vary
• Technology changes rapidly
• Web professionals must thrive on
• Change and chaos
• Love learning
• Take initiative
• Engage actively in self-education

26
Discover Careers in Web-based Multimedia

• CONCEPT 4

• Important to keep up with technology by reading,
  experimenting, and self-teaching
• Electronic portfolio is an important asset when
  job seeking
• Plan and prepare portfolios based on career goals

27
Discover Careers in Web-based Multimedia

• CONCEPT 4

• Applicants must be able to prove skills on the
  spot
• Do not underestimate the value of soft skills
  such as
• Excellent communication and Interpersonal skills
• Ability to work with clients as part of team

28
Discover Careers in Web-based Multimedia

• CONCEPT 4

• Categories for careers in Web-based multimedia
  are varied
• Position titles and job duties vary depending on
  industry
• Five overall categories discussed include
  Management, Production, Art, Content and Support

29
Discover Careers in Web-based Multimedia

• CONCEPT 4

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Management-Related Positions

• CONCEPT 4

• Executive Producer
• Producer
• Project Manager
• Production Manager

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Production-Related Positions

• CONCEPT 4

• Audio specialist
• Computer programmer
• Video specialist
• Web designer
• Web developer
• Web master

32
Art-Related Positions

• CONCEPT 4

• Animation specialist
• Art director
• Graphic artist/designer
• Interface designer
• Photographer
• Videographer

33
Content-Related Positions

• CONCEPT 4

• Content specialist
• Instructional specialist
• Writers/editors

34
Support-Related Positions

• CONCEPT 4

• Production positions
• Quality-assurance
• Testers
• Sales/Marketing
• Customer support personnel

35
Summary

• SUMMARY

• Introduction
• Define Multimedia
• Interactive Multimedia
• Understand the Benefits of Multimedia
• E-commerce
• E-commerce Advantages

36
Summary

• SUMMARY

• Web-based Training and Distance Learning
• Research and Reference
• Entertainment and Games
• Discover Careers in Web-based Multimedia

37
Summary

• SUMMARY

• Management-Related Positions
• Production-Related Positions
• Art-Related Positions
• Content-Related Positions
• Support-Related Positions