Tourism in Maine: Overview and trends

1
Tourism in MaineOverview and trends

• Thomas Allen
• Amy Hudnor
• CenTRO University of Maine
• August 15, 2005

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CenTROCenter for Tourism Research and Outreach

• Response to Recommendation 69 of the 2003 Blaine
  House Conference on Maines Natural
  Resource-Based Industries
• A partnership of the University of Maine System,
  tourism industry, and the State of Maine.
• Jointly administered by UM and USM
• Education and training
• Research and outreach

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Source Longwoods International, 2003 Visitor
Study
4

• Maine is a drive market.

• Of the overnight pleasure trip visitors to Maine
• 30 are from Massachusetts
• 50 are from New England states
• 69 are from Northeast US

Source Longwoods International, 2003 Visitor
Study
5

• Visitors to Maine are drivers

Source Longwoods International, 2003 Visitor
Study
6

• Visitors in Maine are drivers

Source Longwoods International, 2003 Visitor
Study
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Places most often visitedby overnight visitors
to Maine
Portland 36 Kittery 28 Freeport 26 Moosehead
Lake 4 Eastport 2 Madawaska 2
Source Longwoods International, 2003 Visitor
Study
8
Tourism and travel expenditures
By all overnight and day visitors to Maine
20005.4 billion total
20036.1 billion total
Source Longwoods International, 2003 Visitor
Study
9
Characteristics of overnight visitors
Since 2000, visitors to Maine are more likely to
be

• Older (Median age 46.4 versus 45.1)
• Childless (76 versus 73)
• Better educated (69 versus 61 with some
  college)
• White collar (75 versus 71)
• Higher income (61 versus 56 with 50K)

Source Longwoods International, 2003 Visitor
Study
10
Hospitality Sales - 2004
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Growth in Hospitality Sales1990 to 2004
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Importance of Hospitality Sales2004
13
Importance of Hospitality SalesFirst Quarter 2004
14
Importance of Hospitality SalesThird Quarter 2004
15
New Lodging Places
16
Potential Developments

• Plum Creek development in Greenville
• Resort / rail development in Brownville
• Fermata project to identify nature-based tourism
  initiatives